Don'T Let The Clothing Profession "Rogue" Ruin The Future Of The Enterprise.

When I wanted to write this article, I realized that there were a lot of professional "hooligans" who began to accuse me of being angry with me because I pushed them to the cusp of the storm (Brand Planner: He Jun), in fact, I am also a professional manager, a professional trader, a brand planner of a small brand in the clothing industry, and I have been warning myself for years that I am not going to be a professional "hooligan". I have been calling for screaming for so many years, but why should I comment on the professional "rascal" and why I want to write an article? For the following reasons,

1. China is a big clothing country and a large population. Is the current situation of the garment industry satisfactory? Clothing enterprise There are too few longevity brands, too few influential clothing brands in the world, too weak in competition with the international competitive brands, the poor profitability of the apparel industry, and the fact that the country's clothing brand image is too low. Can a great country lose its face? Who is going to lose the face of this big black pot? Is the professional manager holding the banner of the enterprise, bearing in mind the mission and professional ethics? Who will bear the responsibility of creating the world famous brand? Who is the core of the think tank of the overall operation of the enterprise? Who made a mistake to make the enterprise short-lived? Who's a casual move to turn the enterprise into a whole? enterprise Is it wrong for a family to be a professional "hooligan"?

It is a strong mentality of overlord, eager for quick success and instant benefit, great joy and good work, personal heroism, ignoring self national conditions and so on, and some immature mentality. It is this mentality that allows enterprises to go back to the road of no return. The sustainable development of the brand is first of all the sustainable development of professional managers. First, solve the problem of young and irrational brand thinking, so that we can have a mature and steady mentality to cope with the changes in the international competitive environment. The destination of Chinese brand development is marketization and internationalization, not self-improvement and nationalization. Two, why do all Chinese clothing brands advocate building a century old enterprise? It is not too far away, not strong enough to do so soon, because all entrepreneurs and all professions are "hooligans".

Three, family businesses must quickly move towards the family of enterprises. In the family business, professional rogue has great free living space. When family business is changing from "going family" to "social type", it is necessary to reform the professional "hooligans". We must make clear the employing mechanism, rationalize the concept of employing people, appoint people to be the best and not be the only ones, and introduce high-quality talents. We must break the rash of occupation rogue and complete the spanition from small businesses to large enterprises, from human to company, and complete the spanition from perceptual management to scientific and institutionalized management.

In short, clothing enterprises with Chinese characteristics. management model On the way ahead, the professional rogue will face more severe challenges, and don't let professional rogue ruin the future of the company.