Where Is The Road For Children'S Clothing In Foshan?

This topic actually should not exist because the so called

Foshan children's clothing city was demolished, some people sang a few aria, or even howled, mourning for the children's clothes that they thought were going down in Foshan.

However, from the mainstream enterprises of Foshan children's clothing, there is not much voice coming out. It seems that this so-called industry event has nothing to do with them.

And the facts do not matter.

A few times a year, no pain, no itch, such as competition, press conference and so on, have no real influence in themselves. They belong to the dispensable "chicken ribs".

The so-called children's clothing display effect of children's clothing city, actually people who have been to know, really have word of mouth, quality enterprise and brand, has long been withdrawn, or never settled in Foshan.

The pure form of the so-called distributed function can not arouse any interest in doing big things.

Therefore, the existence and disappearance of Tong Fu city has no effect on the mainstream of children's clothing in Foshan.

However, as an early start of the Pearl River Delta processing industry, Foshan children's clothing is still a certain degree of "reputation outside".

Although it may not have any "magnetic force" on the choice of consumers and distributors, if the labels such as "children's clothing city" are gradually removed from Foshan children's clothing, the name of "Foshan children's wear" fade out of the historical stage, which is also a loss for Foshan, and even a shame for children's clothing industry and entrepreneurs in Foshan.

In the face of such irrelevant information as the demolition of children's clothing, everyone in the children's clothing field smells history.

The banner of Foshan children's wear is too weak. Therefore, we must know clearly what it is: reform and opening up "made in China" products, so that we can get ahead one step at a time; based on the industrial chain, mature workers and sales channels leading to the first step, relatively concentrated enterprise groups, and a group of brands that are aware of walking ahead.

It can be seen that in addition to the last point, several other aspects are not the advantages we can occupy for a long time. Or, with the deepening of reform and opening up and the development of market economy, these advantages have long been lost in the strong impact of other places such as Zhejiang and Fujian.

To carry the banner of children's clothing in Foshan, we should have a clear idea of who we are, where we are from and where to go. Otherwise, playing the soy sauce in a confused way will not only help Foshan children's clothing to create regional brands, but may even serve as sinners to further push them further into the abyss.

As mentioned earlier, children's clothing industry has low technology content and is easy to be imitated. This is like an individual with too strong character. It's hard for people to define what kind of person he is.

In such an industry, it is equally difficult for enterprises to define who they are.

Even many companies have been muddled for a long time and are confused about their knowledge.

Business owners know that the way to take the brand is a direction. However, there is no ready reference for this way, so they take a lot of detours and stumble.

In my opinion, it is not very difficult to define who we are. The question is whether the enterprise is willing to admit who he is.

For example, some enterprises have advantages in a relatively narrow field, and find their own personality from the environment of low technology and commonality, which is the key to define who they are.

However, many enterprises are not willing to do so, because the "ambitious ambition" in their minds is not a partial peace, but a "go to the Plains".

Therefore, some enterprises gradually start their own names, blindly pursue the introduction of the whole industry phase, and pursue the maximization of short-term sales interests, ignoring the long-term planning and implementation of marketing strategies, and continue to innovate in their long term areas.

The rough impression of the brand, which might have been built up in the minds of consumers, naturally falls apart.

The solution to the problem of "who I am" is the positioning of an enterprise or brand. Only by identifying the "who am I" according to its own characteristics, and thus forming a series of strategic conforms, such as publicity, promotion, marketing and development planning, it is possible to let enterprises gradually occupy the consumers' mental cognition and form "irrefutable" understanding and consumer loyalty.

However, in the current situation of children's wear industry in Foshan, the unclear location is a very common condition.

Even a lot of famous brands and enterprises that seem to have had a good life have confused development ideas.

The formation of regional brand must have a family talent, that is, individuality, and the multi industry brand and enterprises that make up regional brands need their own individuality. Only by letting these distinctive personality develop freely, can we seize the mental resources of consumers from various angles and demands, can we form attractiveness of consumption, attract large consumers, and form a clear direction of various brand choices.

Only by achieving this effect can we say that "Foshan children's clothing" has become a regional brand.

"Where is the road for children's clothing in Foshan"? Learn from the development ideas of other industries and the summary of their predecessors' implementation: implementation orientation