Online Shopping Ads Are Hard To Settle For &Nbsp; They Are Opposed By Offline Stores.

　　 Online shopping market The increasingly powerful ambassadors have two kinds: online and offline. Shopping channel At last, there was a direct confrontation, and there was a touch of fighting. Reporters yesterday learned that, due to the boycott of the physical shopping malls under the line, the largest shopping search website of the largest shopping search site in Beijing, Shanghai, Hangzhou and other cities in the big business district landing advertising plans are reported. abortion As the two round of the city's delivery plan is postponed.

　 Online shopping is difficult to price advertising Trading Area

Yi Tao mainly provides the price comparison of the same products on different shopping malls on the Internet, so as to help consumers buy goods three times online and offline. For example, the Chongqing evening news reporter entered the Guan Jian word on the Internet: iPhone 4, and immediately appeared the price information of 1327 online sellers.

"This wave promotion plan we originally pushed" mobile phone price "function, may have encountered the pain of offline shopping malls. Because consumers find their favorite products in the shopping mall, using mobile phones to find out prices on the Internet is cheaper and will probably turn around. A wireless Internet related person said.

According to reports, they had prepared large billboards and wanted to put them on the outdoor advertisements on the top floor of the high-rise buildings in the commercial circle. Later, they were ready to advertise at the entrance of the shopping mall or near the bus platform. They were strongly opposed by the relevant shopping malls. Unfortunately, they had to use airships and balloons that could not be landed.

It is impossible for such ads to enter the mall. According to the introduction, in Xidan shopping mall in Beijing, a network originally intended to put a machine similar to a client there. Consumers can use the machine to query the price of goods online under the Internet without using cell phones or computers. "An advertisement in the shopping mall is used to do this. We immediately asked us to leave."

The mall says it bullied the door.

How did the Chongqing shopping mall look at this matter? Reporters yesterday consulted a number of department stores in the city about this matter. The latter indicated that they had not received any advertising discussions at the time. Carrefour and Metro do not know if there is any headquarters. Approach Anyway, the Chongqing branch has not seen such advertisements for the time being.

However, most businesses have expressed opposition to the new "online shopping tool" advertising "entering" their own sites. "The real shopping mall and the online shopping mall were originally wells without water. They actually wanted to run to us to advertise, didn't they bully them to the door?" a well-known department store personage even thought so.

It is reported that the price of mobile phones is one of the main functions of wireless one. The function allows consumers to check the prices of the same products online at any time and anywhere. As online shopping has a price advantage over traditional shopping malls, the promotion of this function will undoubtedly have a huge negative impact on offline shopping malls.

Jing Wong, who lives in Yuzhong District Zao Lan Ya No. 103 7-6, has used this function. Before he saw a 55 inch LCD TV, he went to the mall to talk to the promoters, which made it hard to get two thousand, and finally sold the price to 9000 yuan. When he downstairs, he suddenly remembered that there was a price comparison software in his cell phone. Then he checked the Internet and found that the same product, whether it was Coba network, excellent network or Jingdong, was cheaper than the store, and it could save more than 700 yuan at most. So he turned home and chose online shopping.

The industry believes that the emergence of the price of mobile phones is undoubtedly the battle to burn under the eyes of the mall. If the online shopping boom is just a envy or a slight annoyance to the offline merchants, nowadays, a large number of consumers will not buy it in the shopping mall. The emergence of the consumers who buy online shopping will make traditional businesses rather angry. If more and more people use mobile phones to compare prices in the future, the traditional shopping centres will be hit harder.

Consumers are happy to see the dispute over shopping channels.

Liu Xingliang, a well-known Internet expert, said that in the era of information synchronization and highly shared mobile Internet, if traditional businesses did not change the way of sales promotion, they would continue to fudge consumers, and it would be normal for them to become consumers' fitting rooms.

Li Ling, who works in the city power supply bureau, told the Chongqing evening news reporter that the price of clothing and footwear commodities in shopping malls increased greatly since last year. Last month, she bought a pregnant skirt at 700 yuan in a famous shopping mall in Guanyin Bridge, and hit 20 percent off. Go home and check the Internet, exactly the same as long as 400 yuan, in one breath, she went to the mall second days to return the goods, and transferred to the Internet to buy. Li Ling believes that it is not important for consumers to buy goods from which sales channels. Guan Jian still looks at whether the price is transparent and whether the quality can be guaranteed.

Consumers generally believe that the dispute between the two old and new shopping channels is actually a good thing, because the more competitive they are, the more consumers will benefit from it.