Will The Clothing Industry Enter The Age Of Kochi?

A Peking University unknown BBS The recruitment announcement stirred up waves. Starting from October 19th, UNIQLO's headquarters in Japan will start the recruitment in Peking University and Tsinghua University in turn, and the recruitment will be limited to only 5 universities - Peking University, Tsinghua University, Shanghai Jiao Tong University, Fudan University, and 2012. Has been regarded as Low threshold Why does the clothing industry introduce talents in such a high profile? Has the garment industry entered? Age of Kochi ?

　 Industry Gimmick still demand ?

The recruitment notice reads: "the basic salary for fresh graduates is 210 thousand yen per year, and the bonus is two times a year (/10 months in April). The store manager is waiting for about 3 million 500 thousand yen, and his career has escalated from store manager, Superman, superstar manager, and more than 20 year old salary over 10 million yen. It seems that UNIQLO, the first effort to make efforts to the world, has made talents important. chip In order to achieve its sales volume of 5 trillion yen in 2020, it has become the world's first garment manufacturing retail industry.

The entry threshold of the clothing industry has not been high. It is hard to imagine a Tsinghua graduate student standing in the shop selling clothes. Is it a gimmick or a real need? The industry is rather skepticism about this. "If you hire a shop assistant or store manager, secondary school or high school education can be competent, and can do better, why put a Tsinghua and Peking University's" vase ", they can not get out. Insiders questioned. However, the voice of approval is also: "UNIQLO will open stores in Thailand in September this year, the sales market has expanded to 11 countries and regions, and its expansion to the world will inevitably demand higher demand for talents, which is beyond reproach." Gao Peng, director of design for Yiwen enterprise group, told reporters: "moreover, it is not a mature business principle to act blindly."

　 Enterprises enter the age of Kochi?

So, do garment enterprises begin to enter the age of Kochi?

Most of the Chinese clothing enterprises are family businesses. Many entrepreneurs even come from farmers. The boss of Metersbonwe, Zhou Chengjian, 45 years old, has 3000 employees and billions of assets. But more than 10 years ago, he was just an ordinary farmer; and Qiu Guang, chairman of Semir group, who was the richest in the Hurun clothing list this year, was only a senior high school education; and Ding Shizhong, the chairman of Anta group, the richest group in Xiamen, was born in Beijing with 10 thousand yuan and 600 pairs of shoes borrowed from her father.

For a long time, China's garment industry only stays at the basic stage. There are many employees in the garment industry, but it can meet the current and even future development requirements. High-end management There are few talents. {page_break}

　　 Is student meat and cake a chicken?

It seems that the clothing industry started from the "station store" still can not escape the fate of "low end".

"For me, the salary is the key and the salary is high enough. As for the enterprise, it doesn't matter to me." A graduating student said. Another student thinks, "interview UNIQLO is just to accumulate interview experience, anyway, now when looking for a job, one more OFFER will have more confidence and opportunity." Others say, "starting from the shop, it's a fire pit. I don't have a good attitude." Some people strongly objected, "it's hard for me to convince myself that I read a master's degree and came out to sell clothes."

"Recruitment of 5 famous universities should be based on marketing, logistics and management talents. The comprehensive quality of these schools is relatively high." Designers are forecasting. The scarce talents in the clothing industry are mainly production and operation management personnel, clothing retail management talents, marketing talents and so on.

　 How to retain talents?

"How to retain talents is the key. Enterprises should have mature management mode and good system so as to control an efficient management team." Gao Peng said.

Garment industry practitioners are not highly educated, and the management concept is not strong enough to cope with the rapid development of the garment industry in the future. 8-10 years ago, the leaders of clothing talents gathered in the Pearl River Delta. Now they are heading for the talent highland in Shanghai.

"Change clothes, change common sense, change the world." It seems that this is not only the goal of UNIQLO, but also the direction of China's garment industry beyond the inherent industrial framework of manufacturers, trading companies, retailers and so on.