OMEGA, Longines And Radar Crack Down On The Internet.

Due to the large number of low-priced fake and inferior products sold recently,

OMEGA less than 7500 yuan are fakes.

Yesterday's court hearing of Omega Company v. Taobao sold fake case, Omega Company said that OMEGA watches sold in Taobao store were priced at 898 yuan, only a fraction of the price of genuine products.

The average price of genuine OMEGA watches is 37 thousand yuan, and the price of genuine products can not be less than 7500 yuan.

In response, OMEGA asked Taobao to ban the sale of new OMEGA watches under 7500 yuan.

While Taobao believes that the price filtering standard of 7500 yuan is too arbitrary, delineation of products under 7500 yuan for infringement is biased.

In the B2C online shopping platform, reporters did not find OMEGA brand watches less than 7500 yuan.

The lowest price is close to 13 thousand yuan.

Even so, the price of online shopping mall is lower than the price of shopping mall counters, and the average price of genuine OMEGA watches is 37 thousand yuan.

True and false "

Luxury online shopping platform is developing rapidly. Shangpin, Shangxiu, vip.com and other online shopping outlets are selling discount luxury items, such as GUCCI, BURBERRY 5.2, COACH and FENDI 4.6.

The emergence of Internet traders has made the rare luxury discount become the norm.

However, it follows that dealers and branding are constantly rubbing up with the network sales platform due to price problems, especially in high-end products.

Dangdang network 25% off promotion of the shuttle table, Tian shuttle China is "sealed", indicating that the sales of its products do not provide after-sales service; Jingdong mall Casio promotion, the manufacturers say that the Jingdong mall is not authorized to sell their products, Jingdong mall Casio immediately fell into the "counterfeit" crisis.

In response, Liu Hui, an analyst with zero business in Zhao Yi, Beijing, said: "high-end brands do not want their products to sell at low prices, which is not consistent with their consistent high-end positioning, and will also have adverse effects on the operation of physical stores".

Under the pressure of physical stores, the brand chamber of Commerce launched a crackdown on thunder and heavy rain.

However, after the "fake" and "ban" limelight, the reporter found that Dangdang online and Jingdong mall Casio is still in normal sales.

Nearly half of the share is divided by online shopping.

According to the related reports on luxury consumption, 43% of the consumers who purchased luxury goods in China started buying online in 2010.

This means that nearly half of the luxury goods market is facing online shopping threats.

Liu Hui believes that because of the brand's price protection mechanism, Internet traders usually purchase goods from dealers, so long as the price is not too low, the brand will not be investigated.

But the price is 30% lower than the physical store or half of it touches the bottom line of the store.

An analyst revealed that the network platform can save most shops rentals, store decoration and display costs, and even if Jingdong mall and other network operators are lower than the physical counters, the profit margin can also be controlled at around 30%.

By contrast, the profit margins of some luxury stores should be more than doubled.

The price gap makes the volume of physical store pactions increasingly consumed by online shopping malls.

The "counterfeiting" behavior initiated by self protection has made the luxury online trading platform a big fake.