Down Garment Industry Pformation &Nbsp; Brand Enterprises Should Be Well Prepared.

Finance

The tsunami acceleration industry is carrying out industrial restructuring and pfer, and reshuffling the enterprises. Cruel market competition is also a contest of brand strength to win the fittest.

"Stability", "rational development" and "close to the market" are the words with the highest frequency in the 2011 Annual Meeting of the China Garment Association's down garment and products Specialized Committee. From the traditional manufacturing power to the manufacturing power, the down garment enterprises have experienced initial financial recovery through the baptism of financial crisis, and are entering a period of steady rise.

In the new round of development cycle, the down industry must take the market as the benchmark, take the macro policy as the fundamental, and take the consumer demand as the direct starting point, weigh the industry and the social development trend, so as to occupy a favorable competitive position in the shuffle, and further improve the market share.

Strengthening "re understanding" of the market

According to Jiang Hengjie, director of Specialized Committee, China Fashion Association's down garments and products, at present, China's down garment products industry has entered the adjustment and upgrading node. In addition to maintaining market share, the next step is to focus on quality and efficiency.

How to better improve the quality and get more effective market returns is the answer to the survey and analysis of the market and consumers.

In the past, simply relying on the number expansion route has no longer adapted to the current consumption habits of the common people. After the 80's and 90's have become the main purchasing power of the market, the consumption concept and value orientation of this consumer group will become the focus of the industry research.

In the past, the concept of a down jacket winter has been replaced by the idea that "down garments can not be only one piece, but also more fashionable." this is a reflection of the rising demand for down garment enterprises. It is also the beginning of the rising market demand. However, if we want to seize this opportunity and gain a foothold in the fierce market competition, it is also necessary for the down jacket production enterprises to increase R & D efforts and design from time to time.

In recent years, "fashion down clothing" has gradually formed a clothing category, some down garments brand is the main line for the development of enterprises, and the brand of the down garment represented by ice cream is the leader of this type of development.

The popularity of fashionable down coats has been widely recognized by the market, which is closely related to the production and design features of down garments.

The design and production cycle of down garment is longer than that of other seasonal clothing. This is a great opportunity to capture the fashion elements of the market. In recent years, the phenomenon of classic fashion elements appearing in the down garment market in recent years is very common. The down coats have been at the forefront of fashion with other seasons.

Therefore, fashion oriented production will be a sharp sword for the down garment production enterprises to open up the market and seize the enthusiasm of consumers.

Paying attention to macroeconomic environment

Looking back in 2010, the entire garment industry has experienced severe tests, and it is also a difficult year ahead of the thorns. The impact of the financial tsunami has gradually receded, but the rest is still there.

In the first quarter of this year, the development of China's garment industry has initially recovered to the level of 2007, and the superiority of the industry pformation and upgrading strategy has been highlighted.

Transformation, the most urgent need to change is the past "only buried in production" business philosophy.

At this annual meeting, we made a scientific analysis of the "isolated island" mode of production and production, and summarized the drawbacks of this model -- ignoring the impact of social macro environment on enterprises.

In addition to concentrating on target consumers, the attention of the down garment manufacturing enterprises to the national macroeconomic policies is also the key to rational development and less detours.

This year, the central bank has been raising the Reserve interest rate. At this annual meeting, Professor Huang Weiping of Renmin University of China analyzed: "the increase in the Reserve interest rate seems to have nothing to do with the clothing enterprises. However, if the enterprises want to develop, they will inevitably expand their scale and seek the help of loans. The increase in the Reserve interest rate is bound to cause the rise in loan interest rates, which is the most direct impact on the enterprises."

In 2010, the production cost of the garment enterprise is increased by 30%, the compression of profit space is the realistic problem that every enterprise should face. It is a compulsory course for each enterprise to take measures early and increase the added value of the product. Under the action of economic law, some occupying market is early, the fashion enterprise of style design is the first opportunity to develop, and the enterprise that has not successfully butted with the market will be eliminated in the market shuffle.