Wang Jiwan: "Green Company" Preacher

This year,

A successful enterprise must be an enterprise with civic awareness and humanistic concern.

What is a "green company"? In my eyes, the so-called "green company" should be a company that wins sustainable competitiveness through creating a benign ecosystem. It is a group of leading enterprises that take the lead in practicing green business values and achieving visible business benefits through achieving green profits through innovation and internal cultural and organizational change, and ensuring enterprises to implement green strategy companies through self motivation.

Wang Ji has the courage to carry out the green mission of shoe enterprises and capital to lead shoe enterprises to achieve green pformation.

He led the Hengda Group in the Chinese shoe industry a "green" reform wind, successfully set up the "low carbon economy" era of life gate, become the Chinese footwear industry out of the "barrier" barriers, win the world market "trick."

26 years ago, one station

A history of the development of Hengda can reproduce the three stages of the development of China's private enterprises, from products.

The pursuit of "green" is eternal.

This year, the trend of global climate deterioration is obvious.

Wang Jiwan said that leather industry is a resource utilization industry. Under the low carbon economy, everyone should be duty bound to take the initiative to develop the social responsibility of low carbon economy and promote the development of low-carbon society.

Under the low carbon economy, Wang Jiwan asked Hengda to enhance corporate social responsibility to enhance its soft power.

The key to implementing corporate social responsibility is to change genes and strategy into green.

Design and R & D links are the basic link of manufacturing enterprises, the starting point of product positioning, and the genes for the growth of enterprises and brands.

In terms of due diligence social responsibility, Hengda gives the product "green" from design and research links, which lays a solid foundation for all links to become "green" in the future.

With the strong independent innovation capability, Hengda developed the technological achievements of "leather seamless bonding technology", "waterproof and breathable shoe making technology" and "digital shoemaking technology", so that Hengda can promote the leather industry's social resources conservation and environmental protection while providing green environmental protection products and services.

But in Wang Jiwan's view, green should not be a mysterious concept. It is not only the presentation of product and brand value, but also an arduous practice process. The process is from procurement to manufacture to sales, which is interlinked and recurring. The key words in the process are low carbon, environmental protection and health.

Only in this way can the whole industrial chain turn green.

Hengda's "low carbon" is mainly embodied in two aspects. On the one hand, it develops low-carbon raw materials for shoes making, including environmentally-friendly, pollution-free, decomposable and recyclable materials. On the other hand, low carbon shoemaking technology will be adopted to improve efficiency and material utilization and achieve green environmental protection.

In order to build a green industrial chain, Hengda invested a large amount of funds every year to support a strong R & D platform, and launched the "product efficient, conservation oriented production" and "fast marketing mode", etc., so that Hengda's collaborators and stakeholders became green executors, beneficiaries and disseminators.

In the process of building the whole industrial chain, Hengda's green low carbon embodies harmony with nature, which is quite similar to Lao Tzu's way of life.

Laozi believed that man's law, earth, law, nature, law and Taoism were natural, meaning that "man should obey nature as the highest law".

Wang Jiwan once said that not only should people conform to nature as the highest law, but enterprises as citizens of society should also take the highest rule of adapting to nature, especially shoes enterprises with resource demand.

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"Green" runs through all the time.

The essence of "green" management is harmony, a resonance from the heart to the heart.

This is the signboard of Hengda and has become the support of Hengda's vision of creating a century old enterprise and tree century brand.

In Wang Jiwan's eyes, "green management" is a green value chain management, which manages enterprise management, practices social responsibility, implements inner circle, starts from employees, runs through all links. It is also a process of using green energy, using new technology and new technology to fight against rising oil prices, excessive consumption of resources and reducing 10-20% energy consumption.

What is the control of an enterprise when it grows stronger and bigger? It depends on the people or the system. For this reason, Wang Jiwan believes that we must rely on the system.

The most trusted people must also have checks and balances.

The board of directors of Hengda has the same idea of managing the board of directors: no personal gain and no personal relationship. The operation of a company depends on the process rather than on individual instructions, and the ability of appointing personnel is not dependent on the ability to see the relationship. Business decisions depend on democracy instead of dictatorship.

In order to manage the enterprise objectively and rationally, Wang Jiwan also set up an external "green sensible meeting". He invited members of the "outside sensible Association" to attend his office to talk and listen to the opinions of the "green sensible meeting" on a regular or irregular basis, and then took the analysis, decision-making and adjustment to the board of directors of the company.

This greatly avoids the strategic and strategic errors in the operation of an enterprise.

"Green management" is the foundation of Hengda's corporate culture. It is built on the basis of "family culture", which is what we usually call humanized management.

Wang Jiwan believes that the corporate responsibility embodied in green corporate culture is first of all, caring for employees.

Hengda creates a caring family atmosphere in the enterprise, regards employees as the children of their enterprises, and enables employees to feel their sense of belonging and achievement in the enterprise, so as to create their own value for the enterprises better and more.

This has achieved the self-management of employees and enhanced their sense of ownership.

The "green" value chain is the embodiment of Hengda's most prominent external pformation.

According to Wang Jiwan, enterprises must pay attention to environmental problems while establishing profits, and establish a harmonious environment of human and nature in order to achieve sustainable development of enterprises and society.

From the procurement of raw materials, product development, production process control, packaging, logistics, display to the end of the consumer's products, to the current recycling, forming a complete green value chain, starting from all links, advocating environmental protection, saving ideas, developing circular economy.

"We need real action to survive in society and to create value for society and consumers."

Wang Jiwan explained to this.

The fast growth mode is a new model for Hengda to pform into a technology intensive fashion industry.

Fast selling mode takes away the intermediate links such as distributors and agents, and sells them in the form of "factory outlets". It realizes the agile operation of creativity, research and development, proofing, finished products and production, and the rapid and timely updating of products, thus creating a typical fast rising mode with the characteristics of Hengda.

Create "green" brand

In addition to creating prosperity and employment opportunities, the biggest role of business is to meet human needs. Under this concept, Wang Jiwan put forward a new value proposition for consumers to create quality life at the group meeting.

Although enterprises should seek profits for shareholders, "integrity" is the basis of corporate culture, and it can also be regarded as a cost of operation.

An enterpriser with a sense of mission should strive to stick to the right path.

Wang Jiwan's "honest money making" refers to products and brands built under the "green" culture.

Wang Jiwan has always emphasized the R & D, environmental protection, green and value concepts embodied in some important nodes of enterprise management and branded "green" marks on their products.

Now, relying on the R & D platform of the first "national accredited enterprise technology center" in China's leather shoes industry, Hengda has developed the "leather seamless bonding technology", which can make full use of leather materials, which can increase the utilization rate of leather by 17%, which is equivalent to regenerating a pasture without grassland.

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The company has also developed a variety of environmental protection technologies, such as bacteriostatic, deodorizing and purifying shoes, waterproof and breathable technology, to provide consumers with environmentally friendly, pollution-free green products.

Nowadays, more than Hengda's products represent "green", and Hengda enterprises are also representatives of "green" enterprises, while Wang Ji Wan has become the head of the "green" brand of enterprises.

In the interview, Wang Jiyi stressed again that the Chinese footwear industry should win the respect of the global market, get rid of the curse of cheap manufacturing and energy consumption, and realize the premium of products and brands. In exploring the road of low-carbon development, Wang Jiyu also needs to complete the evolution and pformation of green business civilization as soon as possible, respect the objective laws, harmony with nature and harmony with society, from making products to doing business to doing things, making green choices, leaving green footprints and creating green brands.

Wang Jiwan, who founded green Hengda, is still thinking about the way and direction of enterprise development.

For the target, Wang Jiwan is positioned as a company that makes Hengda a respected company, so that Hengda can achieve sustained and healthy growth.

And this is the only way to learn to give up self and integrate into the big enterprise, so that enterprises can understand the strong winds and torrential rain and the danger of danger, and let the enterprises see spring bloom, spring and autumn, and the masses are eternal.

Nowadays, the world economic situation is grim. There is no magic and no golden touch, but the spirit of humanism is always the source of creativity. Green will also be the inevitable trend of enterprise development.

An enterprise leader who can win respect must have an international perspective to have panoramic thinking, have a long-term vision and be practical and innovative, grasp the latest and accurate information, make the right decisions quickly, and then go all out to act.

And, in this process, establish a good reputation for individuals and enterprises.

Wang Jiwan did that.