Online Shoe City Starts Price War

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According to the sales website of three large footwear industry, most of its sales are 100 to 400 yuan lower than the original price of the same brand, which is 100 yuan lower than the promotion price of the mall.

However, it is not easy for consumers to find the favorite style seen in the mall.

Insiders said that at present, more and more traditional footwear companies are trying to sell water online, but they must balance the online and offline businesses.

It's cheaper than the counter.

In July 15th, BELLE Group invested in the online shopping mall, and launched a new round of half month sales promotion activities of "full court mail, shopping 300, 100 reduction and 100 more".

In the same period, good Lok also launched the "50 percent off Cap promotion", covering more than 6000 styles, a total of about 300000 pairs of shoes.

For a while, online shoe city promotion war is not lively.

Su Huiyan, an analyst with AI consulting, pointed out that the footwear B2C market began to take shape only in 2010.

At present, several online shoe cities, such as good Lok, Le Tao, famous shoe store and excellent online shopping, have already had a certain scale.

However, the entire footwear B2C market has not yet been foregone conclusion, and with BELLE's excellent purchase online, the whole footwear B2C market structure variables have further increased.

"For electricity providers, price is an important factor in the market. Price is the most lethal weapon both online and offline."

Su Huiyan, an analyst with AI consulting, said.

According to the B2C website of three large footwear industry, the average price of its brand shoes is 100 to 400 yuan lower than the original price of the counters, which is about 100 yuan lower than the promotion price of the mall.

In the music net, Nike 360 new women's shoes, the original price of 799 yuan, the website sales price of 639 yuan.

Reporters in the city's major shopping malls counters, stores see that most of this shoe only hit 10 percent off, the price is 719 yuan, more than the purchase of 80 yuan on the website.

On the Internet of excellence, a description of Tata as "summer deep fried calfskin stripe cowhide sandals" sells for 408 yuan in the city's special counters, while the price of the excellent purchase network is 328 yuan, compared with the 698 yuan original price displayed on the website, the discount has exceeded 50 percent off.

According to the three online shoe cities, most of the products are about 30 percent off of the original price, but there are many more than 50 percent off.

According to the salesmen in the mall, "there are one or two 66% off promotions in the end of the season, but most of the footwear products are sold at a maximum of 50 percent off."

Consumers are worried about buying.

As clothing becomes the main commodity for young people to buy online, people's demand for shoes online is getting stronger and stronger.

"Shoes are not comfortable, only feet know", online shopping shoes shoes number is formal, left and right foot comfort, grinding feet or not, all netizens will consider when shopping.

In some comments on C2C (personal to customer) online stores, many consumers complain about the unpleasant experience that they cannot see.

A shop owner named "Bin Binying Xin" said, "our shoe number is standard. If the size is not suitable, you can only take your own postage.

If there is any quality problem, you can refuse to sign it when you accept it. "

In June 28th, netizen yujianjj said to a pair of shoes that he received: "one shoe is flawed, and one shoe has a stain on the heel."

Online shoe cities value consumer shopping habits and after-sale services more.

"Free shipping, 1100 City cash on delivery, 7 days without reason to exchange, support Alipay, full court guarantee, two pairs of shoes" policy, this is one of the services of a website.

In particular, "two pairs of shoes" have solved some consumers' concerns about shoe numbers.

Consumers can order two pairs of shoes with adjacent shoe numbers. When the goods arrive, try one pair and one pair back.

Miss Li, who works in clerical work, is a fan of online shopping, but has never bought shoes on the Internet.

She said: "shoes really do not dare to buy online.

A lot of shoes look beautiful, but they wear them very much. Actually buying shoes will be like this, not to mention online shopping.

Hao Na, who chooses shoes at the counter, said, "if the cash on delivery can still be tried on, I think I will try to buy online."

Online offline "new" similarity is less than 30%.

Although the shoes sold on the large shoe industry websites are very attractive in price, in order to find the same money in the shopping malls, we still need to make some efforts.

Reporters visited a number of shopping malls and stores in the city, and found that the new shoes on their shelves and online sales of "new shoes" similarity is less than 30%.

Reporters selected a Tata "2011 summer white leather sheepskin sandal 1037-3" on a website.

Subsequently, reporters visited a number of shopping malls in the city counters, did not find the same women's shoes.

When the salesperson entered the system with the entry number 1037-3, it showed that there were three similar goods, but the system could not display its normal price.

"It means there is no pricing, and I don't know what it is."

Sales staff said.

In the case of BELLE, Teenmix and other brand counters, reporters also encountered similar situations. Sales staff said that the number of products recorded by reporters was inconsistent with the sales numbers of their products, and some even did not have similar alphabet arrangement.

Store sales counters said that their new products are already in the autumn style, and those summer styles are no longer called "new models", and some of them have already begun to offer discount promotions.

During the visit, reporters also found that many new sites sold on the website had been placed in the discount sales area of the shopping mall counters.

According to the insiders, most of the online shoe city products are "network marketing", which will be different from offline stores.

Ari analyst Su Huiyan said that traditional enterprises should vigorously develop B2C business, and must solve the conflict between online and offline channels.

The introduction of the Internet for products and even for the brand is mainly aimed at solving the problem of product differentiation and avoiding channel conflict.