Chairman Of Qingdao Hengda Limited By Share Ltd: The Customer Driving Force That Can Not Be Ignored

Nowadays, enterprises can enhance the competitiveness of the whole industry, enhance the whole industry chain, and enhance the internal culture of the enterprise. However, the improvement from the customer's starting point is very few.

Jim Collins wrote a hundred years.

The specific method is to introduce the measures of "meeting payment". Customers decide whether to pay or pay according to their satisfaction level. The enterprise will never bargain with customers. Customers only need to fill out a simple form to explain why, without any strings attached.

"Meeting payment" ensures that customers' needs and dissatisfaction can be passed directly to the enterprise.

Therefore, enterprises will expose themselves to the ups and downs of the external market, and ultimately let the staff of the company always maintain the highest degree of vigilance and concern for the needs of customers.

In order to improve the competitiveness of enterprises, the first-class product quality and perfect service system cannot be ignored. In the same time, we should also recognize the role of "customer driving force" in improving the core competitiveness of enterprises.

In addition to combing their products,

A company with "customer driving force" is an evergreen enterprise, because customers can communicate with their needs through effective communication. Enterprises have been constantly driving power and indicating lights. They can produce products that can impress consumers according to the needs of consumers.

But it seems that Chinese enterprises are not clear about what the "customer driving force" is.

In fact, a number of Chinese enterprises have begun to strengthen their construction in this area. Qingdao Haier group "everything from user needs" is an example.

Everything from the needs of users, the purpose is very simple, that is, the production of customer needs, and really suit their personalized requirements of the product, so that consumers are satisfied with the product, through products to understand enterprises, cognitive enterprises, and generate a trust for enterprises, and ultimately make consumers and corporate culture recognized and interlinked, so that consumers can recognize the brand, but also enable enterprises to seize the consumer and seize the market.

But in my view, "customer driving force" in addition to doing the above, but also to make products into enterprises and

However, if a company wants to really dig out the role of "customer driving force", besides technical support, it must have considerable corporate culture. This is very simple. The importance of corporate culture is self-evident.

What I want to stress here is the promotion of Chinese traditional culture to "customer driving force".

I have said before that the importance of Chinese traditional culture to the development of enterprises includes the guidance and construction of "customer driving force".

The development of any enterprise is inseparable from the society. In particular, it is inseparable from every consumer. Therefore, every enterprise must have a grateful mind, and to be grateful, we must let every employee recognize Thanksgiving. This requires the cultural guidance and penetration of corporate culture.

As we all know, five thousand years of Chinese traditional culture advocate harmony, and its starting point is based on the interests of others.

This gives enterprises point out that if we want to arouse the customer driving force, we must maximize the interests of customers. When an employee of a company starts with the interests of customers in the whole process of designing, researching and selling, and truly regards consumers as God, customers can really think about the development of enterprises, and enterprises can get the most authentic information. Only in this way can customers truly become the driving force for the development of enterprises, and the development of enterprises has been accomplished.

Finally, I would like to say that enterprises focus on "customer driving force" not only to ensure that enterprises achieve the goal of green and sustainable development, but also to realize the social responsibility of building a harmonious society and improving people's happy life.