The "Apple Skin" Effect Reflects The Precaution Of Chinese Shoe Technology

The name of Jobs is sure to be familiar to many young people. As the president of the global high-end electronic brand, his apple products can be seen as a household name. Although Apple has emerged as a luxury product, "apple" has entered the mass market smoothly. But Jobs still failed to escape China's "rainy day" technology force blow, because with the advent of "apple peel", two thousand yuan will be able to experience the fourth generation of Apple mobile phone new feeling has become a reality. As we all know, there are many products that share the same life as apple skins in China, and the Chinese shoe industry is among the best.

Actually, the purpose of Chinese shoe technology is different from that of apple peel, because apple skin is intended to be antagonism. High-end technology While China's shoe making industry is sharing high-profile products with high-end technology, in the final analysis, it is in disguised form to put pressure on international high-end technology and expand its own market share.

It should be said that it is not easy to share one's own flavor from the international famous brands. First of all, the shoe manufacturing industry should not only actively develop its own products, but also constantly improve the international advanced technology. Only in this way can the shoe market with Chinese characteristics be opened.

Wild sports breathable running shoes PK Adidas

Recently, all brands have begun to arm themselves with the latest technology. Among them, adidasClimacoolRide is such a series of new products, light and breathable mesh shoes, signs and the walking line of shoes are all lightly attached to the shoes, and the body weight control of the shoes is in place. With the new outsole designed by adiWEAR, the breathability space of Climacool technology is designed for the sole, and the durability of the sole is also increased. All the advantages and all of them make the shoes of ADI, which are highly permeable, expensive. Because ADI's social status factor is hard to accept by ordinary consumers, China's self-developed brand of breathable brand is aimed at. Breathe freely This market.

Among them, wild sports (China) Co., Ltd. independently developed and produced high efficiency breathable shoes is one of the most eye-catching performance, and recently registered the national patent. According to Lin Shaoxiong, President of the company, the innovation of this technology embodies four aspects. The first is the breathable technology. The middle sole of the sole has 9 grooves, and the two ends of the groove form an air vent. The 3 ends of the sole of the sole are 12 0.8 centimeters of air holes. The 6 half grooves of the heel have 18 0.8 centimeters of air holes, and each sole has 30 ventilation holes. The middle liner also has 30 0.8 centimeters of air holes connected with the ventilation holes of the sole. The surface is lined with high density, good air permeability and deodorant sponge, and one surface has 230 230 centimeters through holes, which brings good comfort. Followed by reverse osmosis ventilation technology, side anti reverse osmosis technology ensures daily waterproofing and is suitable for long time wear. The second is the technology of cushioning soles. The combination of lightweight and high-density PHYLON material has a good cushioning effect and effectively protects the ankle from injury. Finally, the anti fatigue ergonomics technology, using ergonomics wave curve design, to reduce the front foot bending resistance, reduce sports fatigue. It can be seen that the wild force has made adequate preparations for the design of breathable shoes.

Five finger shoes strengthen domestic health shoes Market

In the course of the development of footwear, many people will bring up all kinds of new and beautiful brands. Some of the products have lasted for ten years, and some brands have just been listed for several years. For an industry staff, they must have heard of a recent achievement made in the market in the past two years: two years ahead of the domestic sales volume, the leader in the five finger footwear industry, and the introduction of five finger shoes to the domestic consumers. Professor Zhang, who has worked for more than 20 years, said: "this indicates that the footwear market will undergo a revolutionary change.

In fact, in the industry, no one will have more say than he does. In the market for nearly twenty years, Professor Zhang, as a marketing expert, has successfully excavated the potential of Duyi Wuzhi shoes. He said that as an entrepreneurial brand, Diyi Wuzhi shoes are leading the trend of the times through the production of this innovative product.

 

Professor Zhang also told reporters that the difference between Di Yi Wuzhi shoes and traditional shoes is not only on the outside shape, but also in their internal design is called "ulterior motives", such as the unique loofah products, so that people can enjoy the function of activating blood circulation and dredging collaterals, clearing away heat and dispelling wind in the enjoyment of casual walk. For example, there are Di Yi step magnetic therapy five finger shoes, like a private doctor, so that their daily unconsciously walk, let their health level has been improved. "Diyi Wuzhi shoes are concerned with the health and comfort of consumers through this moistening and silent way. How can consumers like this kind of enterprise not welcome it?"

Whether it's wild sports shoes or five fingers shoes, it all stems from the advanced technology abroad. Of course, China's market will only take the essence of its technology to its dregs, improve and extend the high-end technology, and develop products that are suitable for itself. It is not difficult to see that China's shoe technology has prepared for the rainy day, and has seen the bright future of the market.