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    Dispose Of Discount To Customer Psychology.

    2011/7/26 16:00:00 29

    Discounted Customer Psychology

      

    Promotion

    The way to do this is to see whether the customer buys your order.

    Today I'll show you how to handle it.

    Discount?

    Hit the customer's mind.


    Buy today, save 50% next week.


    Target: the desire to budget wisely


    The reason: the promise to save a lot of money in the future is very attractive to those who think they are smarter than businessmen.

    You will figure it out in your mind. Now buy one or two things and buy more next time.

    Business uses this time difference tactics, the purpose is to manipulate you again.


    Two pieces per person.


    Target:

    compete

    Psychology


    The reason for the move: limited purchase will make you feel that this thing is really cost-effective. If you don't buy five pieces per person, other customers will pack your trolley full and none will give you the rest.

    Quantitative restrictions will increase your chances of buying at least one piece. If you were planning to buy one, it would be more effective.


    Dumping sale will end the day after tomorrow.


    Attack target: survival instinct


    The reason for the move is: fear, the reason is so simple.

    This kind of trick captures the primitive instinct of human beings, that is, to grasp what is in front of us as far as possible and avoid being left empty handed at last.

    Think of the crowd who hoarded bottled water and canned food before the storm comes, and you will understand the reason.


    Price reduction 23%


    Target: cheap mentality


    The reason for the move: real estate brokers have long known that a zero price pricing strategy (for example, changing $525000 to $524755) can attract buyers' attention, because those odd figures indicate that the price of the seller has dropped again and again, regardless of whether it is true or not.


    Merchandise accessories also have preferences.


    Target: long term investment philosophy


    The trick: once a customer decides to pay for a product, persuading them to buy something that is relevant -- but perhaps unnecessary -- will become easier.

    According to a study conducted by Carnegie Mellon University in 2009, consumers would be more willing to buy such services if they felt that all kinds of security services could make their products more durable or could keep their products value.


    Save 250 dollars!


    Target: sensitivity to price


    The reason: when advertising, merchants will use a large amount of money to persuade customers, or use super large font, so customers will focus on the preferential conditions offered by businessmen, and afterwards will consider the actual price of the goods.


    Gifts can be bought.


    Target: childish deep in heart


    The reason for the move: you originally intended to buy a sweater, but you had to buy a belt outside the plan to get a free scarf.

    When you are in a store, you will not think that a $20 price tag is hanging on your belt, and you will not think how few times you wear scarves.

    You only have that free gift in your mind, and you will also use it as an additional reason for buying a few goods.

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