Chen Pingzhi Starts Again In The Year Of Destiny

Home delivery trademark From Chen Ping CEO Conception. The monkey makes people think of Sun Wukong, who is swift and swift, a one hundred and eight thousand mile somersault; the parcel carried is representative of the small express transportation; the circle symbolizes the door to door service; the green symbolizes life, which symbolizes that the house is always full of vitality.

In 1994, Chen Ping and several friends launched a courier business in Beijing with bare hands. In winter, people had to cook food in a cottage surrounded by a tin stove. In summer, they had to drill into mosquito nets to hide flies, mosquitoes and bedbugs. He was 34 years old and had just returned from Japan. In March 2009, after breaking away from the big shareholder and sending him home, he set up "Xing Chen rush" and started the second time. Entrepreneurship 。 At that time, he was nearly 50.

It took 13 years to build up the 1 billion 300 million peak of income from 2006. For the second time, Chen Ping only gave himself "35 years" time: "by 2015, when I was 55 years old birthday, if I didn't succeed, I would accept my life."

This time, we did not start from scratch.

He divided his "success" into three stages: first, the establishment of a logistics network; the key provinces and cities were covered to the township level; the non key provinces and cities were covered to the county level; second, the four products used in the logistics, information flow and capital flow development of e-commerce were used and perfected, and the three flow closed ecosystem was seamless; third, the enterprises had certain industry and social influence to move towards the capital market.

Chen Ping did not believe that his goal of "35 years to succeed" was to act in haste. "The success of" Home Express "took more than ten years, but the business at that time belonged to" four without ": no capital, no project, no experience, no talent. Now we have money, experience and everything. "

Chen Ping said that "money has" means that when he rushed away from home, two of his brothers, chairman Chen Dongsheng and President Chen Xianbao, gave him a sum of money, which was known as 30 million. He is still in touch with venture capital. Chen Ping has accumulated rich experience in dealing with PE (private equity) and VC (venture capital).

When Chen Ping left, a group of people sent by the house rushed to follow, perhaps the most important part of what he said was "talented people". And "project", Chen Ping said that the core business of starlight is electronic commerce distribution, where e-commerce is not just online shopping, but also includes shop purchase, online shopping, purchase, 3G mobile shopping and DM shopping. In his words, e-commerce is not "one finger" but "five fingers".

No more ordinary couriers.

The sign of the house express is a monkey climbing with a parcel. The sign of the morning rush is the monkey holding a parcel and a monkey at the same time. Like the three words of "Home Express", "Xing Chen rush" is also full of the characteristics of Japanese language. Some people say that the star morning is full of the shadow of the house rush, but Chen Ping firmly believes that the star morning rush and the house rushed to do things differently. "Over the past decade, I have to start a business instead of a general courier company, because there are a lot of things I do now, which is a waste of resources." Chen Ping said.

"The sky, the company and the list of top 500 companies" are the ideals set by Chen Ping for the house express. When it comes to this famous ideal, he admits that "this is a strong traditional enterprise color" and "it has been out of step." The two venture, his new ideal is to focus on the customer experience, to remove everything that is not good and inconvenient, so that there will be no shops, no warehouses, and no shortage of goods. {page_break}

The outside world often commented on Chen's brothers: Chen Pingman's new ideas, vigorous and enthusiastic, and Chen Xianbao's steady and steady way.

Chen Ping sighs that after his setbacks, his temper has changed. Chen Ping used to have ideas in his mind every day. Once he had ideas, he would immediately execute them, and give his subordinates the task. "The underneath has not yet grasped it, and has been hurried to do it."

Shortly after the establishment of the company, there was no strength to recruit enough small dispatched members to imitate the Japanese express company to sign the "selling point", so that shops, schools, hotels and so on to help receive goods. In Chen Ping's "roar", the following tasks have been completed, like signing a number of feet washing rooms and small supermarkets, taking the figures to make a difference, but there is no training plan for the selling points, how to receive goods, how to weigh, how much money they receive, how to sign the goods, and so on, and the results can not really be implemented.

"Now I do the selling point, and this time I will succeed." Chen Ping said, this time he will give this idea to his subordinates in detail, we will hold a meeting to discuss each detail.

This is Chen Ping's lesson when he summed up the helm. "Another biggest lesson is that equity can be diluted, but when the enterprise is not formal to self run, the right to make decisions and management must be firmly grasped." Chen Ping said.

But he always believed that in the 15 years of his home delivery, there was "no directional error".