Tianyuan Flat Knitting Machine: Gorgeous Reversal In Silent Place

　　 "Everyone is drunk and I wake up alone".

"In the first half of 2011, when the whole knitted sweater market was not booming, Tianyuan flat knitting machine sold more than 140 units in Shandong alone, which is far beyond other well-known domestic brands. brand We believe that this is a great number in Shandong. Soon after he sat down to interview Sun Changping, he quickly revealed this exciting figure to reporters, with great excitement and excitement.

Sun Changping's excitement was all right. Subject to fluctuations in raw materials, cost Pressure is outstanding, capital environment is strained, domestic currency To curb consumption growth and increase competition in recent years, the relative cost has increased, so cashmere brands have extended to the sweater market, and many foreign sweater brands have poured into the domestic market. Following the cashmere giants entering the sweater market, well-known textile enterprises have stepped in to create a major feature of the monkey year sweater market, and also made the woollen sweater market enter the brand war.

At present, apart from the old brand Heng Yuan Xiang and the cashmere giant Ordos, there are famous textile brands such as the Antarctic, Bosideng, Swire bird, and even international famous brands such as Montagut, playboy, Pierre Cardin and so on. In addition, with the introduction and rise of the international fashion mode of "OEM", OEM has attracted a large number of famous brand businesses to expand their fields. Relying on the original brand advantages and channels, the market share has been rapidly expanded. The sweater market in northern China has suddenly received an unprecedented impact, and the upstream equipment manufacturers have begun to take a difficult step. The entire equipment industry is very unoptimistic. Only the Tianyuan flat knitting machine has maintained a sustained trend, which makes many upstream customers of the sweater market quite shocked.

　　 Skillfully borrow the government platform to watch the "atypical market" in the north.

In recent years, with the gradual shift of the focus of the textile industry to the north, Shandong has also emerged from Haiyang sweater City, knitted City, Qingdao Jimo, printing and dyeing city Shandong Changyi, semi worsted yarn city Shandong Dezhou and Zaozhuang, Hebei and other well-known knitted, printing and dyeing, cotton textile cluster. "Haiyang international knitted sweater city is the largest in the north of the same market. In the whole country, Haiyang sweater industry has its own characteristics. Here generally undertake orders from Europe, America, Japan and Korea. Long term processing makes enterprises accumulate certain fashion elements and has been recognized by foreign customers. The long-term goal of Haiyang international knitted sweater city is to make the professional market of the first category of the knitted sweater industry in China. We began to focus on the battlefield built up by the government, which is a real "typical market" for the whole North China market. We never thought of giving up. Sun Changping firmly said to the author. {page_break}

As one of the major industrial clusters in China, the Haiyang international knitted sweater City, founded in June 2005, is a key project supported by the Haiyang municipal government. Over the years, the sweater industry in Shandong Haiyang has gone through OEM processing and export. However, due to the lack of independent innovation capability and low added value of products, Haiyang's knitted sweater industry has been particularly affected this time. As a leading enterprise in Haiyang's knitting sweater industry, Haiyang international knitted sweater City, with the focus of the municipal Party committee and the municipal government, takes advantage of the professional market's huge advantages in gathering industrial resources. Relying on the three grasps of "two markets, two channels and two brands", it actively probes into the industrial junctions in the crisis. Tianyuan is precisely targeting the market, and also cling to the resources that have been grasped in the hands.

　　 "Five strategies" to complete the gorgeous reversal of declining trend

Like all sweater manufacturers, the market's slowness and rejection have greatly frustrated Tianyuan morale, equipment sales are blocked and food and clothing are worrying. Are we waiting to die or to die? Sun Changping led his employees to choose the latter. As a result, the "five major strategies" of "promoting new products", "optimizing after-sale teams", "skillfully using price advantage", "combining exhibitions with famous exhibitions" and "attacking and tackling tough attacks" in the first half of 2011 were very impressive.

According to Sun Changping, labor costs continue to rise, production efficiency of ordinary flat knitting machines is low, replacement of varieties is troublesome, and slow response to market demand has made many small and medium-sized knitting enterprises lose their competitive edge. Therefore, high-performance computerized flat knitting machines with low cost, good reliability and high production efficiency are urgently needed to replace ordinary flat knitting machines. Tianyuan has rapidly launched a high-performance automatic flat knitting machine with complete functions, low cost, good reliability, high production efficiency and remarkable energy saving effect, which has quickly broken through the bottleneck restricting the rapid development of the knitted sweater industry.

In terms of team optimization, in 2011, Sun Changping led the team to optimize and select a professional after-sale team of 28 people. Regardless of any weather team, they would rush to the Haiyang sweater factory at the first time, quickly start the search and repair of equipment, so that customers could eat the Dingxin pill at the first time. Under the situation of the siege of the brand equipment, Sun Changping played a "price war" with them on behalf of the Tianyuan flat knitting machine in Shandong, and established their own sales advantage. Under the condition of the depressed market, Tianyuan soon gained the upper hand. Many Haiyang merchants in Haiyang sweater City used the Tianyuan flat knitting machine represented by Sun Changping. "In fact, home-made machines are very similar in general. The reason why we choose Tianyuan flat knitting machine is not only the quality of Tianyuan's models, but also the after-sale service that they serve. Last time we rushed to work in order not to delay us, the technical workers sent by sun manager had been debugging the machine until two in the morning, which made us very moved, and we feel relieved after having such a sale." A merchant in Haiyang sweater city told him.

Only by establishing a sales advantage is not enough to gain a foothold in such a big Shandong. In addition to using traditional publicity channels to promote their own brands, unlike many of the equipment manufacturers, Sun Changping's Tianyuan dares to eat, especially the role of the exhibition platform. Recently, they were again successful and jointly sponsored by the China Council for the promotion of international trade Shandong branch, the Shandong Textile Industry Association, the China International Chamber of Commerce Shandong chamber of Commerce, the Shandong garment industry association, Qingdao textile and garment industry association, etc., will be held on September 15-17 at the 2011 Qingdao International Textile Machinery Exhibition held in Qingdao International Convention and Exhibition Center.

It is understood that as the most large-scale textile machinery exhibition in North China, the last Qingdao textile machinery exhibition has achieved a double harvest of scale and effect: the exhibition attracted more than 100 manufacturers from Germany, France, Italy, Switzerland, Hongkong, China and Taiwan and other countries and regions, and more than 10000 distributors and agents from 16 countries and regions of the world poured into the exhibition hall to visit and purchase. The actual trade volume of the exhibition was over 200 million yuan.
This exhibition will be more targeted to meet the market demand in Shandong and North China, and introduce more exhibitors at home and abroad to participate in the industry. This will bring the exhibition to a new level, providing an excellent platform for trade partners for all exhibitors, and Shandong sweater knitted fabric will also end with a slow period of "slow down", which is officially transferred to a new stage of new development. "With the experience and harvest of the last exhibition, we are confident of this International Textile Machinery Exhibition in Qingdao." Sun Changping said.