When Transformers Meets Hermes &Nbsp, The Level Of Implant Advertising Is PK

"Change 3" is full of attention, the new heroine Rosie, the new Decepticons shock wave, and the new addition. 3D Technology It makes the film shine. However, Michael Beckham, who was the "movie advertising implant" man, lost his hand this time. Although the film also has "excellent works": foreign brands Mercedes Benz, Hermes The implant is naturally interesting, but the advertisement about Chinese brand seems to be exaggerated. In particular, the phrase "wait for me to finish the Shu Hua milk and tell you again" sparked laughter. After that, Michael Bei explains that Shu Hua milk is a funny prop. But this statement is also hard to convince. A reporter jokes that it seems hard to implant Chinese ads. Michael, such an international director, has been defeated. It is no wonder that Feng Xiaogang and other Chinese directors were criticized when they put advertisements in the movie.

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Chinese brands are hard to implant

Previously, Chinese brand advertising has always been the focus of attention in the domestic media. But in fact, apart from Shuhua milk and Lenovo computers, the implantation of other brands is not obvious. In the course of watching the film, reporters found that the Chinese brand of the director was not as natural as the foreign brand, and it seemed to be exaggerated and stiff. Metersbonwe MTEE, Lenovo computer and Yili Shu milk have brought some weird. Psychological advantage 。

　　 The plot of Shu Hua milk is somewhat exaggerated.

In change 3, the lens of Shu Hua milk is particularly eye-catching. When the hero Sam arrived at the new unit, he was immediately eyed by a Chinese Man Wang. He repeatedly wanted to talk to Sam. Once, in a crowded elevator, Sam met Wang Shen again, so he asked each other what he wanted to do. Wang Shen tried to suck the milk in his hands and said, "I'll talk to you after I finish the Shu Hua milk." Wang Shen also suggested that Sam try it. Sam replied, "Oh, I never drink foreign milk." Then, the director gave the milk a close-up, and the trademark of Yili Shu Hua milk clearly appeared on the big screen.

This clip laughs well, causing the whole audience to laugh. Many reporters later felt that this may be the worst part of Michael Bay's history of implant advertising, because the plot is too abrupt and exaggerated.

At the press conference later, reporters kept asking questions about Shu Hua milk. The director was a little angry. "I'm shooting Transformers, not a milk movie. Why do you care so much about this little plot?"

After that, Michael Beth explained that in fact, Shu Hua milk was originally a comedy element in the movie: "this Chinese man is a comic figure in the movie. When he saw him, many American audiences laughed. Don't you think he was very interesting? Shu Hua milk is just a comedy prop. It's just a commodity that makes people laugh. If I change to Wang Shen to drink cola, it will not be so funny. Only the combination of Shu Hua milk and Wang Shen can have the humorous effect now.

In the first two parts of the Transformers series, the people of the cyber world can turn themselves into various electronic appliances, such as radio and mobile phones. This time, in order to "take care of" customers, the preferences of the cyber people seem to have changed. No matter Decepticons or Autobots, they all love to turn into computers.

A laser bird in the Decepticons camp became a Lenovo computer and stood on the king's table in order to spy on mankind. The small robot of the Autobot camp turned into a Lenovo computer in Carly's home. After returning to the real body of the robot, it also proudly announced that he used a powerful search engine to search for a lot of useful information.

The only creative change is that the laser bird turns into a black old photocopier in a big office, but when it passes, it becomes a killing machine.

　　 High level of foreign brand implantation

Compared with Chinese brand advertising implants, the display of foreign brands has kept Michael Bay's consistently high level, not only combining with plot but also showing consistent humor.

　　 Mercedes Benz

In the movie, Sam saw Carly's boss turn around with his new girlfriend Carly. He learned that the boss had sent an expensive Mercedes Benz to Carly, and even worse, Carly had accepted it. Sam could not help but be jealous. At this point, Mercedes Benz advertisement appeared.

Sam asked his girlfriend what his car was sending, and Carly clearly announced the brand and model of the car. Sam searched the Internet and found a voice advertisement. He was jealous and looked at the advertisement angrily. The audience laughed and watched the advertisement with Sam.

　 Hermes implantation is ingenious.

In the movie, the director of the National Intelligence Bureau, Charlotte, is a tough corner, and has her own characteristics. For example, she is very reluctant to be called "Lady" by others. The strong official of the Ministry of defense is also carrying some mainstream fashion luxury goods LV and Hermes. In addition, she loves famous brand bags, and there are just a few in the area. Her assistant has five or six shoulders on her shoulders. That day, she was suddenly looking for a document, so she ordered the assistant to deliver my bag. The assistant helplessly raised the bag and asked, "which one?" Charlotte looked at the assistant scornfully, and then clearly articulation. "Of course, Hermes, green, ostrich skin." The assistant immediately sent up a shiny bag. The effect of this advertisement placement is immediate. After watching the film, a group of female journalists gathered to discuss how much the green ostrich bag would cost.

If you can still ignore the vision, then a Hermes Birkin Green Ostrich bag is enough to interrupt the tense atmosphere suddenly. At least 3 seconds of the special feature lens is implanted, and the earth's comfort is praying in the first minute. At this moment, it will leave behind to identify its English letter and recall the green bag that it has just seen, which is Birkin or Kelly. Maybe fashion has a kind of self deprecating humor.