Domestic Sports Brand Rises

Careful citizens will find that after the price increase in April this year, Domestic sports brand A new round of collective price rises has quietly begun. Reporters yesterday visited a number of sports goods city in the provincial capital found that Lining and other domestic sports brand new sports shoes have increased prices, a pair of sports shoes up to 100 yuan. Insiders said that the price trend of the upcoming autumn winter sportswear has been set.

　　
    A pair of sneakers is up nearly 100 yuan.

　　
It is understood that recently, Li Ning Co announced that the fourth quarter of shoes products prices will rise 7.8%, clothing will rise 17.9%, and before that, XTEP, PEAK and other domestic sports brands will also increase the price of one to 20%.

　　
Yesterday morning, the reporter came to the pedestrian street. Tengbai Sports City In Lining's counter, the clerk told reporters, "judging from the recent new products, it has really gone up, and it has also gone up a lot." The clerk picked up a pair of new sports shoes this year and told reporters, "in the past, the most expensive basketball shoes in our store were priced at 499 yuan. The price of the new sneakers this year is 549 yuan, up nearly 100 yuan compared with the previous ones."

　　
"The price of this pair of shoes was 349 yuan, but the price of these products is adjusted to 399 yuan." The clerk picked up another pair of sneakers and told reporters.

　　
    Autumn and winter sportswear has risen.

　　
Reporters found that Lining, Anta, XTEP And other domestic brands have launched a very attractive promotional activities. Among them, there are 3 pieces, 40 percent off, 2 pieces and 30 percent off pieces in Anta store; 361 degrees are "100 flowers 200" 50 percent off activities; Lining, apart from some new ones, "25% off".

　　
On the pedestrian street 361 degree store The shop assistant told reporters, "now the discount is all in the summer and the old ones. The autumn festival is not yet on. The autumn festival will definitely increase the price." And Lining store clerk also told reporters, "from the current part of the new products, the price of autumn clothing will rise." Now the discount is part of summer wear and autumn wear is not yet there. What is the collective price increase?

　　
Although the domestic sports brand enterprises all claim that price rises are due to cost pressures, "it is inevitable", but this kind of "all over the world" price increases or consumers are "very hurt". Consumers can not help but wonder: why is the price rising of each enterprise so consistent?

　　
Many brands adhere to the "cost push theory", saying that the cost factors such as the rental of materials, human resources and commercial real estate rents have led to the low profit margins of enterprises.

　　
    Citizens or more inclined to "foreign brands"

　　
Reporters in the visit found that for this domestic sports brand price increases, many consumers in the provincial capital do not buy it. Many citizens have said that the collective price increase of the five major brands will undoubtedly affect their choice.

　　
According to the introduction, the price of the domestic sports brand is mainly concentrated between 300 yuan -500 yuan. The price increase will cost more than 50 yuan per item (double) on the shoes and clothes, and the price will begin to approach. Nike, ADI The lower price limit is about 600 yuan. Zhang Xin, an associate professor of labor and industry, believes that the price of domestic and foreign brands is getting closer and closer, which may divert some people to buy foreign brands.

　　
After the news that several major domestic sports brands continuously raised the price, the consumers, based on the slogan of the "five giants", made fun of micro-blog and the forum, and said that Lining was "all possible to raise prices"; Anta "raised the price never to stop"; XTEP "let the bid price be different"; the 361 degree is "more" one piece "love"; PEAK is "I can raise the price unlimited possibilities".