A Review Of The Shoe Market In The Week

Careful preparation (July 25, 2011 -29) industry News, hotspot interpretation, market Observation, enterprise dynamics and other rich industry information. Let you take a look at the industry events, and grasp the market trend.

Key words: hollowing out

In recent days, there have been repeated media reports about small and medium-sized shoe and clothing enterprises in Dongguan. Collapse tide As well as the news of workers' wages, the small and medium-sized shoe and clothing enterprises will repeat the "cold current" in 2008. Is there any individual phenomenon in Dongguan?

[comment]: according to official statistics, the theory of "collapse tide" may have attracted eyeballs. However, the majority of shoe and clothing enterprises are operating in a meager profit, losing money, and even reducing the production scale to the limit. This is an undisputed fact. A survey by the Wenzhou economic and Trade Commission showed that in the key export oriented enterprises, the loss accounted for 1/4, while only 30% of the enterprises maintained a profit growth. The average profit rate of the industry is 3.1%, and the profit margins exceed 5% of the enterprises are less than 10. It can be seen that the phenomenon of hollowing has reached the point where it is within reach. Footwear companies will face a major blow.

Key words: triangle debts

Since then, the triangle debt problem is still troubling most shoe and clothing enterprises. Reporters have interviewed many executives of shoe and clothing enterprises in the two quarter of this year. They told reporters that "they are very tight at hand and have great risks to enterprise funds". After a quarter of the past, when reporters visited these entrepreneurs again, they found that their worries did not diminish as time went by. "Now they are willing to split up in two parts." the relevant people believe that this year is the most serious shortage of funds since 2007. At present, the capital environment is still tight, and "triangle debts" may become the last straw in enterprises such as shoes and clothing. Entering the three quarter

Comment: according to the analysis, because small and medium-sized shoe and clothing enterprises lack all the assets strength of large enterprises, they naturally become "outside customers" of banks and other institutions. "It is more troublesome to go to bank loans. The other side is worried about the repayment ability of small and medium-sized enterprises, and SMEs can only queue up for loans." when it comes to "triangle debts", Mr. Li, a representative of small and medium shoes and garment enterprises, says, "it's really very difficult". He told reporters that the formation of "triangle debts" in his sewing machine industry was mainly due to the acceleration of enterprise expansion, the serious overspending of project investment and the loss of business this year, resulting in credit losses caused by cash flow.

Key words: meager effect

With the rapid development of Internet economy and e-commerce, more and more traditional shoes and clothing enterprises have realized the foresight of micro-blog marketing. Although content explosion and aggregation are only the starting point of micro-blog, micro-blog marketing has just emerged as platform value. However, for the current market situation of shoes and clothing, seven brands of wolves, Anta, PEAK, XTEP and others have already launched official micro-blog. They have promoted promotional programs and content of activities through the network platform, gradually changing their sales mode, and building a network sales platform suitable for their own businesses, so as to attract the attention of netizens and achieve a more significant marketing effect.

[comment] it is true that for the shoe and clothing enterprises, the micro-blog market has given them more opportunities for development, but challenges have also followed, and the overall level of micro-blog marketing has also increased. At this time, shoes and clothing enterprises should enhance their market acumen, fully grasp the emerging market situation on micro-blog marketing platform, and activate the new market competitiveness of shoes and clothing micro-blog marketing in real time.

Key words: shuffle

Starting this fall, it will cost more money to buy clothes and shoes for domestic sports brands. Recently, Lining, Anta, 361 degrees and other domestic sports brands have announced that the new round of price increases will begin in the fourth quarter, and footwear products will increase by 7%-10%, and clothing prices will rise by about 17%.

The industry believes that the price rises too fast may appear product price and brand value disjointed situation, domestic sports brand or will usher in a new round of shuffle.

[comment]: as the front line is too long, the cost of manpower and rentals is rising. In order to fight for limited customers, the major brands often use the "price" killer, and the discount rate is even more than 50%. Due to this influence, the profits of various manufacturers have declined sharply. The industry is planning a new round of brand shuffling of domestic sports brands. After this round of shuffling, the brand will be reduced by 1/3. For sports shoes and clothing enterprises, this 1/3 can be described as the most painful blow.