The Origin Of Sports Brand And International Football In China

XTEP has made a great progress in the Premier League and the Spanish League since last year.

Last year, after sponsoring the Premier League team Bermingham, the brand fully helped the team win the first championship in the first 48 years in the Carling Cup final.

Coincidentally, in 2007, the troubled Iraqi football team won the Asian Cup championship in 2007 after receiving the sponsorship from the Chinese football team, and returned the support from Chinese brands.

After several years of NBA craze, the top sports resources of international football began to enter the domestic brand line in recent years.

In fact, XTEP is not the first domestic brand to join the Spanish club. Its domestic rival, Lining, signed a sponsorship with the Spanish and Spanish clubs in Malaga last year. This year, the cooperation between Lining and La Liga club has increased the Seville team.

Hongxing Erke has also been actively investing in the Spanish League arena in recent years. However, unlike the sponsorship teams of XTEP and Lining, Hongxing Erke adopts the means of sponsoring the billboards in the competition, hoping to enhance the popularity of Hongxing Erke at home and abroad through the dissemination effect of TV spread on the billboard.

Last year, the company wrapped up billboards on both sides of the 9 clubs in the Spanish League, showing the trend of attacking the world's high-end sports events.

In addition to the advertising investment in La Liga, Hongxing Erke has made great achievements in sponsoring the Korean national football team in recent years.

Last year, its sponsorship of the Korean men's soccer team advanced into the world cup in South Africa.

Joining the league is just the beginning of Hongxing Erke's entry into the football field.

Wu Rongzhao, vice president of Hongxing Erke, thinks that besides basketball, Chinese people also like football very much.

"The attention of Chinese spectators to football has reached a stage of comparative popularity and fever. Football, as the world's largest sport, should play a decisive role in China.

I believe that the future Chinese fans' attention to Chinese football and even the world football will be greatly improved.

He said.

Wu Rongzhao revealed that in addition to Spanish Liga, Hongxing Erke and some top European league matches are in talks, including the Bundesliga, Serie A, Premier League and other top European leagues.

"Serie A and Bundesliga are our next directions.

We also hope that we can do something to contribute to Chinese football from the perspective of our enterprises, including running some potential players in China to play in Europe.

Wu Rongzhao said.

In recent years, the football market in the future is also involved in football and PEAK.

As early as the Asian Cup in 2007, when other brands looked at Japan, Australia and Korea, PEAK chose the obscure Iraqi team, and put it in a war country, not even a home team. What is even more surprising is that the Iraqi team had cut off many strong teams and finally won the Asian Cup Championship.

After the first cooperation sparks, the two sides signed a long-term strategic cooperation agreement in 2008. PEAK has become the partner of the Iraqi Football Association and has become the designated sponsor of the sports team of the Iraqi national football team and the Olympic Organizing Committee of Iraq.

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In addition to sponsoring Iraq, PEAK has quietly implemented a series of training plans for young people in the domestic football market.

Last year, the company officially launched the youth football program, and sponsored two excellent soccer players to be tested at the Dallas football club.

In the same year, PEAK also signed a cooperation agreement with Shanghai Jobon football club to provide important support for the club's sponsorship and so on.

Xu Jingnan, chairman of PEAK, said that PEAK's cooperation with Jobon was a young team with an average age of 18.

Obviously, PEAK's strategy for the domestic football market is to hope for small investment in planting big trees.

In addition, PEAK has a sponsorship contract with Liaoning Hongyun team.

PEAK CEO Xu Zhihua said that the sponsorship of the Iraqi national team, on the one hand, is based on the international brand strategy, while domestic football pays more attention to the cultivation of the future market. PEAK is optimistic about the future of Chinese football, but it is not impatient.

"As a professional sports brand in China, PEAK has the responsibility and obligation to give full play to the brand's advantages in professional sports, to build a platform for communication, learning and upgrading for young people, especially for the reserve force of Chinese football, and rekindle hope and contribute to China's football industry."

He said.

In view of this phenomenon, the experts explained that although the football level in China is limited, the advertising value of the Super League has not been valued by domestic enterprises in recent years, and the enterprises in Quanzhou are far away from it.

However, it is undeniable that football is very influential in China.

Just like NBA has more market than CBA, Chinese football fans mainly focus on the five major European leagues and the European Champions Cup.

In terms of the value of the five major leagues, the Premier League and the Spanish league are taking the lead in the league as the Premier League.

The Liga, representing the gorgeous style and smooth play, is undoubtedly the leader of the five major leagues. Apart from Real Madrid and Barcelona, teams such as Villarreal, Valencia, Atletico Madrid and Seville also have certain influence in China. Therefore, the investment in the Spanish League in the Premier League, Serie A and the domestic brand obviously has its foresight.

The industry believes that with the deepening of XTEP, Hongxing Erke, Lining and other domestic brands to the Spanish League, the domestic sports brand investment in the five major league matches will become a new trend.

As the top three teams in the five major league matches, the Premier League, Spanish League and Serie A will also welcome more Chinese brands.

European football giants are also interested in participating in China's activities.