Sharon Jewelry Hall

Drying up the "dove egg" to show off its wealth is no longer an option. Compared with the well-known luxury brands, many high-end jewelry buyers prefer private designers who can provide personalized service, because big brands are always somewhat daunting, and buying things from acquaintances can make people feel at ease. This is a question of trust and taste.

How can we reach the top salon in London, Paris, New York or Rome?

This question can be very simple, simple as a handmade glass ring in Venice. It can also be very complicated and complicated. You must first enter salon to see the designer of glass ring -- Charlotte Legge (Charlotte Legge) and Kate Brian (Kate Braine).

In 1610, when Marquis de Ranbye held the world's first literary salon in her living room, she probably did not expect that, after more than 400 years, Sharon was not only a celebrity tea lady's talk about literature, art and philosophy, but also a new conference of small jewelry designers.

Customized service

"The choice of jewelry can often reflect a person's character, preferences and financial status, such as wearing a large De Beers necklace around, just like to tell you the level of your income."

German born jeweler Antje Gates (Antje G CZY) said.

However, drying up the "dove egg" is a good practice now. Compared with the well-known luxury brands, many high-end buyers prefer the private designers who can provide personalized service, because "big brands are always somewhat daunting."

Buying things from acquaintances can make people feel at ease. This is a question of trust and taste. "

As a small fashion designer and fashion designer, Ann teyer has worked for Chanel Karl Field Lagerfeld in Paris. Now she has entered the semi retirement state and rarely shows up in public. However, the guests can still get the latest design in their villa in South Kensington in Carle.

The good word of mouth accumulated in the high-end customer base is its biggest publicity capital. She never actively advertised herself, or she herself was a live advertisement. Just put on the iconic Gu Dongfeng jewelry pendant, bracelet and brooch on a social occasion, and people would come forward and ask, "can I call you directly?"

The next thing is logical: in a salon full of art, guests sip wine and choose stones carefully. Sometimes this process will last for weeks. However, this kind of intimate shopping experience without distance is incomparable to any brand.

Ante said she often had a "first sight" feeling with her guests, although there were few opportunities to meet again after the deal, just as the same design never appeared in her hands two times.

Of course, another advantage of using private designers is that you can save a large amount of agency fees.

According to Austria gold designer Veronica Masana (Veronika Marsoner), the retail price of jewelry can reach 2.5 times the wholesale price.

Customers who are familiar with quality standards, market research and business savvy will not ignore this point.

On average, Veronica receives more than 50 orders every year. The main materials are aquamarine, cinnamon, chalcedony and pink tourmaline, ranging in price from 800 to 50 thousand pounds.

Once a customer came to her with a famous brand's eternal warning pattern, she not only succeeded in creating the same ring, but also used more precious stones, but the price was only 1/2 of the retail store.

Glamour rule

For many people, the meaning of jewellery is not limited to their investment value. What fascinates them is the story hidden behind it. It is related to the owner of the jewelry, and also engraved the distinctive imprint of the creator.

In fact, the more popular private designers are involved in the jewelry industry at first, and the designers are only one of their many.

Four years ago, advertising director Mimi Parsons (Mimi Parsons) went to London to design courses on the spur of the moment. Later, he built a "super ring" with thick texture and gold plated silver for himself.

"Suddenly, everyone seems to want the same ring."

For this, Mimi's explanation is, "in fact, everyone is looking for a true individualism".

She now makes about 40 rings a year for customers, ranging from 500 to 3000 pounds.

"My design determines that they will never be pipelined products."

Like Mimi, Rosa, a former lawyer and art collector Rosa, originally designed the Italy handmade rings is just a game in his spare time.

However, she soon discovered that no matter where she went, the ring would win the highest rate of return. Even magazines and stores had repeatedly expressed her intention to buy.

Now you can see Rosa's multiple designs in the Erickson Beamon boutique. The 18 carat gold ring series of precious metals, semi precious stones and ebony is a star product that many fans will buy every season.

On the other hand, in view of the close relationship and deep relationship between designers and buyers, the success of a work often depends on the personal charm, star aura and social status of the former.

Ladies and gentlemen who walk among different salons always have some common characteristics: they are good at dancing, dressed and dressed, and their appearance is an inoffensive publicity campaign. They do not have to pay much attention to others.

If it can be related to the royal family, it will be better.

For example, Sherlock lege, one of the designers of the handmade glass rings in Venice, is the daughter of the Earl of Dutt Maus and Ryan Spencer, and is also the stepmother of Princess Diane. Kate Brian is a famous sculptor and hostess of London salon.

Over the past seven years, the glass ring, engraved with the word "cosmic flower", has been popular in London's social circle. It has been enduring for a long time and even become a unique symbol of a smart molecule.

The price of the "flower of the universe" range from 250 to 1500 pounds, which is a "luxury". So it has always been the first choice for gift giving among friends. It is also regarded as a membership card leading to the club.

For many small successful personal designers, the distance from "salon" to "brand stores" is not too far away.

Cassandra Gord, Cassandra Goad, is a prestigious London jeweler and has opened a boutique at the top shopping street Sloan Avenue, because "people want to browse the store in fixed time".

However, she is still used to displaying new products and receiving customers at home.

The reason may be to maintain the valuable personal touch: "many husbands have asked me for advice on wedding anniversary gifts, because I know what their wives already have and what they want.

Such a thing can never happen in a big store. "