Does The Price Of Clothing Rise Or Fall?

When the summer wear came on sale this year, consumers felt a word "expensive". At that time, merchants explained more about "pushing up the cost of cotton prices". However, after entering the May, cotton prices plummeted by 30%. Although there has been a slight recovery, they still can not escape the fate of price cuts. Faced with the collapse of cotton purchase price, many consumers think that they can buy cheap this year. Autumn dress Now. But in the interview, reporters saw that many brands of costumes in the provincial capital were already impatient to put on the autumn clothes under the hot summer weather. However, the price of the autumn clothes that had been listed on the head of the lottery had not seen the shadow of the drop in cotton prices. The overall increase was 20%. There are businessmen saying that the fall in cotton prices will not be immediately reflected in the terminal market. There are also insiders saying that clothing pricing is not related to cotton, and that labor and transportation costs are behind the scenes.

　　 The overall price of the autumn stock market in the dog days was 20% higher.

Although the weather is still hot, most of the shopping malls in the provincial capital are mostly dressed in autumn clothes. During the interview, the reporters visited several shopping malls to see that the most popular fabrics for autumn fabrics were polyester or hemp and cotton, similar to that of last year. However, although the fabric changes little, the price of these new autumn clothes is 20% higher than that of last year.

"At present, the number of autumn clothing has accounted for 20%. After that, there will be three batches of new arrivals every week, and the price will still go up according to the arrival time." During the interview, a saleswoman in a shopping mall near the source street told reporters that the number of tops was more than that of trousers. From the price point of view, the increase of trousers was not large, basically unchanged from last year, but the price of tops, especially cotton coats, has risen.

According to the introduction, 100% cotton is identified. Long sleeves Jacket, for example, sold for 699 yuan and 799 yuan last year, and rose to 899 yuan and 999 yuan this year. At the same time, another saleswoman in the ladies' clothing store also said that the price of clothing rose every year. The three new autumn clothes this year increased by more than 10% compared with last year. clothes The thickening of cloth will definitely increase the price.

"At present, shopping centers are still playing the main role of discounted summer money, but in order to seize the opportunity, the major brands have placed more or less new autumn suits, but the quantity is very limited. They are still in the exploration stage. Once the autumn sales are opened, they will enter a large number of listing periods." According to the director of the mall, although the number of listings is small, judging from the current pricing of the new autumn suit, it still reveals a total increase of 20%.

　　 Cloth prices are still high, the market is difficult to see low prices.

Affected by the rise of cotton in the second half of last year, the price of spring clothes and summer wear increased by more than 30% this year. In the face of five hundred or six hundred yuan of clothing, some of the most careful consumers began to enter and distribute cloth shops. But in recent interviews, the reporter learned that although the cotton purchase price plunged 30% in May, the price of cotton cloth in the market is still high, which is more than 50% over the same period last year.

In the interview, the reporter saw pure cotton cloth, linen, chiffon cloth... The cloth shop almost cleaned up all the clothes and materials that could be bought in the market. "A lot of new faces." Ms. Zhao, the boss of a cutting shop near ten road, said that the main business of tailoring business was old customers aged over 40, but recently many young people began to patronize small shops. They took photos taken from shopping centers or screenshots from the Internet to follow suit.

"Many of them came from cheap pictures, but the price of cloth has gone up too far this year, and a suit of clothes has been reduced by 200 yuan compared to the shopping mall." In the interview, Zhao told reporters that the same cloth last year needed only 18 yuan for a metre, and now it costs 28 yuan or 30 yuan, so the same skirt last year was 60 yuan, but this year it will be 120 yuan.

It is understood that with cotton prices plummeting, cotton prices have dropped everywhere, so why does the price of cotton cloth in the provincial city market not go down? "The recent purchase price of cotton cloth is about 20 yuan, and 28 yuan should be the price at the end of last year." During the interview, a cotton wholesaler told reporters that after the low cotton prices, many middlemen were eager to sell, but dealers or clothing factories still had a lot of goods to be hoarding at high prices, and cotton prices continued to go down, which led to an exacerbation of the wait-and-see attitude, resulting in a low price of goods and few people asking for the market.

　 Cotton prices plummeted and plummeted nearly 4 in 40% months.

In the interview, many people could not help but frown. "I remember last year because cotton prices had gone too far, and autumn winter clothing had gone up a lot. A lot of clothes that had been sold for six hundred or seven hundred yuan rose to more than thousand yuan. Is the price of cotton not falling this year? How can clothes continue to rise? "In a shopping mall near the four road in the provincial capital, the price of the new autumn dress has been raised.

Reporters learned that from 2010 to August, cotton prices continued to experience a cycle of soaring and plummeting, and began to rise from 17000 yuan per ton to the peak of 34000 yuan per ton of cotton at the beginning of this year, and then plummeted. In less than two months, the spot price dropped to 24000 yuan / ton and nearly 30%. According to the national cotton market monitoring system, cotton prices continued to decline in the domestic market last week. In July 22nd, the average selling price of the standard grade lint in the mainland was 21071 yuan / ton, and the average selling price of Xinjiang standard lint was 21949 yuan / ton. Compared with the highest price in March this year, the spot price of cotton has fallen by nearly 40% in four months. {page_break}

　 Cotton is only a small part of the cost in the industry, and the cost of labor and transportation is high.

So, since cotton prices have gone down and nearly 40% this year, why is the price of new clothing rising steadily? In this interview, many staff members of the brand clothing manufacturer told reporters that the drop in cotton prices can indeed reduce some of the cost of garment enterprises, but this will not be immediately reflected in the terminal market, and the transfer from cotton prices to the terminal market will take at least half a year.

"Clothing manufacturers will buy cloth in advance for several months, like the new autumn clothes that are listed on the new market, and the cloth used is still the goods that the cotton price has risen sharply." During the interview, a person in charge of a brand clothing in provincial capital said. At the same time, reporters in the interview also heard different voices. "The proportion of cloth made of cotton actually accounts for the total cost of clothing is not very large. The increase in autumn wear prices is mainly due to the increase in labor costs, such as labor and freight costs.

"Although cotton prices are much lower this year than last year, transportation costs and labor costs are rising all the way, but they are also a lot of money." A person in charge of a fashion brand in the provincial capital told reporters that, especially the rise in labor costs, "now it is the time for clothing manufacturers to collectively make goods, employment is relatively concentrated, and workers are also in short supply. Clothing manufacturers have to raise wages for workers, and the increase in transportation costs will inevitably affect the price of new autumn clothes."

　　 Some brands launched a "limited edition" showcase.

When we mention the word "limited", many people will think of luxury goods such as big clothing, jewelry, watches and clocks. Under normal circumstances, only the "limited" figure will appear on them. However, a reporter's visit found that in order to cater for many people's "fear of bump shirt" taste, many new fashion clothing brands in the provincial capital have also launched a "limited edition" of the new autumn clothing, and sales are also rising all the way.

"The most embarrassing thing to do on the street is to bang somebody else's shirt. So I usually buy this limited edition dress. " In the interview, Miss Liu, who was shopping in a shopping mall near the Quancheng Square in the provincial capital, told reporters that now there are more and more fashion brands under the banner of "limited", and they have more choices.

Subsequently, reporters found many "limited edition" counters in the shopping mall. Most of these counters displayed fashionable women's clothing brands. "There are 3 new products at the weekly meeting, and each type of medium and small size adds up to 5 pieces. Even if the goods are broken, they will be supplementing 1 times at most. The staff of a fashion brand at the mall told reporters that several popular "limited edition" new style autumn clothes are out of stock.

"Customers are more individualized now, and" limited edition "clothes can also satisfy their differences. In this regard, Ms. Lin, who has been doing business for many years in the provincial capital, told reporters that, especially now that competition is becoming more and more intense, playing the "limited" brand is also one of the ways to enhance brand competitiveness, and it is also an effective means of promotion.

　　 Consumers: no discount, no buying.

With the advent of the anti season storm, the new autumn dress is gradually showing up. In the interview, the reporter noticed that the new products that were mostly sold at the original price in previous years, this year also put down the high price, and shouted a 10 percent off discount on the market. Don't see discount is not big, sales volume is much higher than the original price.

"Now the clothing is updating very fast. Today is a new product. Tomorrow may be the old one." During the interview, consumers in a shopping mall after ten channels said that she used to rush to buy a new product before being listed, but she found that every brand would launch new products every quarter, and the style before listing would soon be discounted, but not yet one or two times.

Other consumers said that they could not afford to buy two pieces of clothing before, and the price of clothing was more expensive every year. Discount sales could save a lot of money, and it was also one of the reasons why they fell in love with discounts. According to a salesperson of a brand clothing, last year, their new listing price in autumn was the original price, which could not be sold one day, but this year it was changed to 10 percent off. "Don't look at only 90 percent off of the discount, consumers are buying it, which is nearly 30% more than that of last autumn.