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The 2011 Brand Tour Exhibition And Investment Fair Officially Launched

2011/7/30 10:47:00 54

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The 2011 Brand Exhibition Tour Of China

In the study of Chinese men's wear brand, he has always been a representative presence. In the noisy Chinese men's wear market, the strong, the seven and the seven wolves emphasize the maturity of men. JACK&JONES Mark Ed Faye, Metersbonwe and other high fashion banner, sports men's wear, ecological men's clothing, casual men's new concepts emerge in endlessly. Only Sheya, jumping out of the shackles of men's clothing products and positioning, will turn his eyes to the deep thinking of fashion and travel, and really integrate the brand into the change of the times. The emergence of the commercial men's clothing is undoubtedly a deep discussion of the men's clothing brand in the new business era. To a certain extent, it represents a trend of the development of the men's wear brand in the future.

CNI brand exhibition and brand investment fair

Travel culture

"Travel" has always run through the brand culture of the city. Business Brigade That's ok. As the first brand in the world to focus on business travel and fashion, as early as the beginning of the 1993, he is a more stylish clothing brand. In the process of tailored to suit the high-end sports for the long term, he has accumulated a high quality brand DNA, which has laid a good foundation for building the first brand of business travel men's clothing. With the entry of the world into the new business era, modern business travel and leisure work habits are increasing. Nowadays people rely on multi-purpose and reliable clothing and equipment to do their best in the continuous movement and travel. In order to adapt to the needs of the new business era and tailor the perfect dress scheme for the fashionable elite, as early as 2005, he took the lead in putting forward the concept of "business travel men's clothing" and became a forerunner of business culture.

CNI brand exhibition and brand investment fair

The "business travel men's clothing" is a new concept that meets the needs of the urban business elite. It is also a new concept to dress and dress and enjoy in the dress and clothing when facing the fast pace of work and life. Culture extends to the dress culture of mobile office workers, that is, business travellers dressed in the first class, the way of dressing BMW, the way of outdoor activities and the way of dressing for outdoor adventures. In the brand concept of sunny, business travel is not only a way of life, but also a reflection of life and exploration of fashion. In business travel, fashion is accumulated, and culture is refined in business travel.

Traveling singer

In 2008, he signed Jacky Cheung as the spokesman of brand image. When talking about the reasons for choosing Jacky Cheung, in addition to the artistic achievements and status of Jacky Cheung's "singing God", his elegant and perfect personal image is more focused on the accumulation and harvest of his life journey. Through the journey and wind and rain, we finally achieve the singing spirit. And the achievement of the peak of the song world made Jacky Cheung enter a more wonderful and long journey. "On the road with you", this classic song of Jacky Cheung is a perfect interpretation of this "travel", and also fully reflects the essence of the business culture of the city.

After signing Jacky Cheung, he conducted an in-depth cooperation with him. In the deep excavation of the brand spokesperson, he showed a unique vision and keen touch. In addition to the popularity of the brand image advertising, penetration into the terminal marketing tools, hsieya joined hands with Jacky Cheung in 2010 to share the world's greatest attraction of the 1/2 century world tour concert in 2010.

In 2010, Jacky Cheung started the 1/2 century world tour. This may be Jacky Cheung's last global tour, so the attention of the community to this tour is unprecedented. It is said that this tour is far beyond the scale of the previous year's concert. Since the end of 2010, Jacky Cheung has invested heavily in sponsoring the 1/2 century world tour, and began to prepare the 2011 brand tour and investment promotion meeting with the steps of the concert. The brand spokesperson's musical journey and the tour tour of the brand of Sonia will play the strongest voice of harmony in an unprecedented brand strategy attempt.

Travel dreams

May 27, 2011, Jacky Cheung concert Zhengzhou Railway Station Solemn curtain 。 At the same time, the 2011 brand tour and Investment Fair of Sai Na ia officially launched. This brand trip begins in Zhengzhou, so far has been through Zhengzhou, Shenyang, Harbin, Nanning, Chengdu and other stations, in a short period of time triggered the brand of the brand. One of the highlights of the exhibition is the 2011 New Product show, which is praised by dozens of famous models, excellent product design and unique cultural concepts. The addition of investment in the tour is another new attempt of the brand strategy. Zhengzhou, Shenyang, Harbin, Nanning and other stations will be held in concert with Jacky Cheung's concert. And this brand tour of the city is named "New York dream". By the end of 2010, he was listed on the NYSE and became the first Chinese men's clothing company listed on the NYSE IPO, which has been a shining ring for the brand. This theme not only represents the brilliant spanformation of New York from the beginning of Sydney, but also the brand's dream of further development. In the end, he made a remarkable brand.

While exploring the deep relationship between the brand and travel, we can see the innovative attempt of Chinese men's clothing enterprises. The emergence and development of the business men's clothing in the new era reflects the dress requirement and brand development direction in the new business era. We have reason to believe that the future of the brand will bring more excitement and innovation, and it is worth learning from.