Mistakes Often Made In Exhibitions
The exhibition company is not an excellent exhibition hall, such as Tai Wei Ke, photo Fair Organizing Committee and so on. There are only seven or eight staff members, but its exhibition items, exhibition scale and exhibition brand are recognized by the people in the industry. This proves that they are doing well the professional exhibition with good business management, exhibition operation and exhibition planning. Every exhibition item of the exhibition company must be meticulously divided into people, and computerized management of the information of exhibitors, buyers and non professional audiences.
Some exhibition companies blindly develop other exhibitions before developing a mature brand exhibition. The purpose of the exhibition is to exchange for more profits. The result is that they lose the sesame and watermelon. Professional exhibitions and brand exhibitions should be held for exhibitions. Exhibitors and buyers will be well served. The exhibition will be accepted by the market and the exhibition will be successful and bigger.
Publicity is not positioned.
Some exhibition companies focus their publicity on publicity of exhibition companies rather than exhibition projects. They mistakenly believe that
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