Kasiron'S Children'S Shoes Adhere To The Quality Of &Nbsp; Do Not Make Shoes, "Da Vinci".
As we all know, the recent bubbling "
Vinci
"The incident" has been a storm, threatening not only the entire furniture.
industry
The integrity problem also makes the quality of all industry brands face the torture of the market.
Although this kind of "sell sheep's head to sell dog meat", shoddy business practices are common in the Chinese market, but it is undeniable that this incident still caused strong butterfly effect, and also reflected from other extensions.
brand
The importance of the industry in ensuring product quality.
On the contrary, the "Da Vinci incident" is understandable. It associates with the profit problem of the market. When the Chinese brand is put on the label of the foreign label, it can sell the high price in the market, on the one hand, it can satisfy the vanity of some consumer groups, on the other hand, it also makes the brand enterprises get huge profits.
To some extent, such a "hidden rule" may have been weird in various industries in China, and it is not surprising that the market is concerned about the brand's attitude of "worshipping foreign elements".
It is worrying that Chinese brands have been subjected to such unfair treatment in the local market. Where is the problem? Let those short-sighted enterprises take advantage of the loopholes and dominate the market.
The reasons for this are that Chinese brands always give people the impression that they are cheap and inferior. Such bias affects their market expansion both in the domestic market and abroad.
The failure to build a strong brand is not attractive in the consumer market. Losing the core competitiveness based on product quality will make the brand obsolete by the cruel market.
Product is the cornerstone of the brand, and quality is the center of the product. Only by grasping the quality of the product can the enterprise create an excellent brand and smoothly carry out various business activities.
As a labor-intensive traditional industry, shoemaking industry needs to improve the quality of products, especially in the current stage of weakening of cost, resources and so on. This link is particularly important.
Therefore, shoemaking enterprises should become the leading force in the industry and create quality first-class products.
Throughout the domestic children's shoes market, many brands only take into account the style design, material application and other aspects, and do not develop products according to the foot development of children. At the same time, lack of technology based investment, there is a certain degree of health and safety risks.
As an excellent brand leading the children's shoes industry, he has attached great importance to the healthy growth of youngsters. Therefore, sticking to the strategy of product quality is an unswervingly determined strategy.
Kasiron holds the business philosophy of "quality is the root, honesty is the foundation, customer first". It introduces advanced technology, first-class equipment, selects healthy and environment-friendly pure cotton fabrics, designs according to the growth characteristics of Chinese children's feet, fully protects children's foot health, and makes every effort to create a healthier and more comfortable series of shoes and clothing for children, and actively creates "China children's shoes and clothing articles NO.1".
At the same time, Kasiron added technology elements to his products, not only to buy the national invention patent of Lin Shuqi, a teacher of Quanzhou Huaguang Photography Art Institute, "a method of making shoes and interior materials by organic solvents", but also to work with Fujian children's shoes health care technology research center to set up a children's shoes health care technology research center, through in-depth cooperation with experts, to apply mature scientific research achievements to production technology and molding products, and to improve the quality and attitude of Kasiron's children's shoes. It not only promoted the brand's added value, but also safeguarded the rights and interests of consumers, and set a good example in the industry.
In the fierce market competition of children's shoes, in the final analysis, it is quality competition. Without good product quality, customers can not be supported, and the establishment of brand can not start, let alone be based on the market.
Therefore, only by absorbing the lesson from the "Da Vinci incident", shoe companies turn to devote more energy to the construction of product quality, learn from the brand of Kasiron's children's shoes, set up the concept of quality, strengthen quality management, enhance the value of quality by technology, win the reputation of enterprises and brands with good quality, gain market recognition, and strive to entrenched in a higher market terminal.
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