Humen's "High-Speed Rail Transformation"

For more than 10 years, due to its geographical advantages, Humen has developed into a small celebrity both at home and abroad. clothing Famous town. Every year, a large number of Humen garments are sold to the whole country, even around the world.

Now, with the opening of the high-speed rail, it will narrow the distance between Humen and its surrounding cities such as Guangzhou, Shenzhen and Hongkong, and even narrow the distance from the surrounding provinces. The convenience of high-speed rail will allow more businessmen to come to Humen to buy clothes, while allowing Humen clothing and Hongkong garments to integrate faster and learn from them. fashion Elements make Humen clothing keep up with the international fashion trend.

Opportunity

Brand enterprises open shop layout along the high speed rail line to expand the market.

Hu Changshui, deputy general manager of Humen pine Eagle dress, is very excited about the upcoming opening of the Guangzhou Shenzhen Hong Kong high-speed rail. He told reporters that the opening of the Guangzhou Shenzhen Hong Kong high speed railway not only brought the distance between Humen and Hongkong, Shenzhen and Guangzhou closer, but also drew the distance between Humen and Wuhan, Beijing and other big cities. The opening of high-speed rail will inevitably bring huge passenger flow to Humen. The high-speed rail passenger flow is also dominated by the middle and high income group. This group is also a group with great consumption ability. Therefore, it will bring new opportunities and development to the garment industry and tourism industry in Humen. For this reason, recently, the brand is distributing shops in places like Guangzhou, Dongguan and Shenzhen.

"Before, the brand in Dongguan, Shenzhen, Guangzhou sales point is not many, affected by the high-speed rail economy, the brand has been in Dongguan, Guangzhou suitable place cloth shop, open new stores, expand the brand sales, Dongguan and Guangzhou only 10 franchise stores. Nevertheless, the brand is still in Humen, Guangzhou and other suitable locations near the subway exit, the establishment of exclusive stores. The reason for this is mainly to see the real consumption ability brought by high-speed rail customers.

Reporters learned that, like Hu Changshui, optimistic about the development opportunities of high-speed rail to Humen clothing business executives of the clothing enterprises are really many.

According to Jiang Huazhou, deputy director of Fumin group office, the day before yesterday, he was invited to attend the 6th anniversary celebration of a garment enterprise in Humen. During the celebration, when he talked with Mr. Zeng, the boss of the clothing company, Mr. Tsang admitted that he was very optimistic about the future development of Humen, especially the development opportunities brought by high-speed rail to Humen. In the future, he will no longer be confined to the clothing industry in Humen, but will gradually expand to hotels, tourism and other industries.

Challenge

Regionalized economy is more and more obvious.

Due to the opening of the high-speed railway, the regionalized economy is becoming more and more obvious. Before the opening of high-speed rail, clothing merchants from all over the country came to Humen to pick up the goods. After the opening of high-speed rail, convenient transportation has been springing up all over the country, and now there are large wholesale clothing markets in Zhuzhou, Hubei, Wuhan, Henan and Zhengzhou in Hunan. These markets have taken away a large part of the businesses that had previously taken delivery in Humen. In addition, because of the opening of the high-speed rail, many clothing businesses around Dongguan are going to Guangzhou and Shenzhen wholesale markets to get goods.

To this end, Zang Junqi, deputy general manager of Yulong small commodities market, believes that Humen clothing should take the lead in the Pearl River Delta regional wholesale market. How can we take account of stability? First of all, the clothing market in Humen should change with the market changes. Most of the high-speed rail customers are mainly middle and high-end income groups. Therefore, Humen clothing can not be limited to the wholesale of the low-end clothing in the past, but the wholesale of Humen clothing should be extended to the high, medium and low stage of comprehensive development.

He gave an example, before the high-speed railway was opened, the merchants in the market were mainly middle and low end clothing accessories. With the opening of high-speed rail, the market actively communicates with merchants to enable merchants to transform their clothing accessories to the high-end direction. Many businessmen accepted the suggestion of shopping malls, making the whole shopping mall high school low matching reasonable, and achieved good results at present. Then, many businessmen from Shenzhen, Huizhou and Dongguan came to pick up the goods.

"With the opening of high-speed rail, more and more high-end businesses will come to purchase in the future. Not only that, the next step, they will gradually guide the market merchants to adjust the wholesale business mode to a wholesale and retail marketing mode to meet the demand of more and more high speed customers.

Future

Pan Jijun, deputy mayor of Humen Town, said:

Humen will be reborn

With the time of high-speed rail approaching, Humen seems to be changing day by day in Pan Jijun's eyes. Now, the change in Humen is no longer the same as it used to be, but it will be a leap from the outside to the outside.

Pan Jijun, deputy mayor of Humen Town, told reporters that Humen clothing has gone through more than 10 years of development, forming an industrial cluster including clothing production, sales and R & D. Humen already has 22 large wholesale clothing markets, 9 large fabric accessories wholesale markets and 1 garment machinery wholesale markets, and all garment business has an area of over 350 thousand square meters. Another more than 1000 garment enterprises have developed more than 100 famous clothing brands including YISHION, Song Ying and so on. Because high-speed rail and rail transit are open to traffic in Humen, in the next one or two years, the area of Humen's clothing market will increase by more than 2 times, reaching 1 million square meters. At that time, the clothing market in Humen will not be restricted to wholesale, but will show a trend of diversified development. The middle and top grade brand clothing will become more prominent in Humen. Humen's fashion taste will also become more and more strong.