Create "Guangzhou Price", Guangzhou's Jewelry Industry's Integration War.

A few days ago, the reporter learned from Guangzhou Liwan District economic and Trade Bureau, Guangzhou Liwan District has proposed to be newly opened in the railway station business circle. Guangzhou Jewelry wholesale trading street. After several years of development, the "one street" has gathered gathers and Jewelry City, station before the International Commodity City, Southern China Small Commodity City, west suburb Building, and other jewelry leading leading professional market, "Guangzhou jewelry wholesale trading Street" has begun to take shape.

Relevant leaders in Liwan District, Guangzhou said that to create a real "jewelry Street", it is still necessary to change the existing scattered chaos. market Situation, the upgrading and upgrading of various professional markets in front of the road is the trend of the times.

business

I hope the government will make more detailed plans.

According to the plan, the jewelry street is located in the most bustling station of Guangzhou. From the north of Guangzhou add and Jewelry City, the former International Small Commodity City, the west suburb Building, South to Liuhua intersection, has a total length of more than 2000 meters. The total planned area is 1 million square meters, and the overall plan includes the whole industrial chain from accessories to finished products. Now, after several years of development, here we have gathered the professional market of jewelry and ornaments, the small commodity city before the station, the small commodity city of Southern China, the western suburb Building and so on. Among them, the former International Small Commodity City and Ka Wa Jewelry City are all the rising stars in this street.

Tian Ruihua, general manager of Jia He Jewelry City, said, "if you build a street in front of the jewelry trade, if it can be built successfully, it will revive Guangzhou." Jewelry industry Prestige. The scale operation of the market will attract the Pearl River Delta and national brand jewelry manufacturers and powerful distributors.

A few days ago, Jia He Jewelry City not only introduced the industry's largest production wholesaler Xinguang jewelry, but also officially launched the accessories flagship area investment activities, further consolidate the order of foreign trade, and set up exhibitions, trade, orders, agents, OEM and other business models wholesale market positioning.

Wang Lanze, the head of the International Small Commodity City, said that the professional market of the station is still scattered, with both ornaments and clothing, as well as some retail and logistics companies. The image of the whole street needs to be improved. It is hoped that the government will introduce more detailed plans to further guide the jewelry market and retail investors.

Data show that jewelry industry has developed rapidly in recent years. Some experts predict that the market will reach 165 billion yuan by 2015. As the birthplace, distribution center and foreign trade bridgehead of China's jewelry industry, Guangzhou has more than 5000 jewelry manufacturers, and its brand owns the highest volume in the country, with an annual turnover of up to about 35000000000 yuan.

　 government

The transformation from "warehouse" to "exhibition hall" will be realized.

The relevant leaders of the Liwan District economic and Trade Bureau said that this year's "12th Five-Year plan" put forward that in the next five years, Guangzhou should focus on building a number of high-end commercial gathering zones with international level, and the "wholesale trading street before the station" will also develop towards the integration of trade and trade in the future.

At present, the area of high grade business premises and office space in Guangzhou is insufficient, and the problems such as congestion, parking difficulties, logistics and distribution, and backward commercial facilities are very unfavorable to the development of the specialized market. In addition, due to the limited space, no new professional market will be awarded in the old urban area. Therefore, it is imperative to upgrade and upgrade the existing professional market.

It is understood that in the future, Liwan District will upgrade and upgrade the ornament Market on this section, such as the "first floor is the product exhibition hall, the two floor is the office building" mode, attracting the global professional sellers and buyers to enter, with the functions of product design, management, research and development, and so on, to link the entire industrial chain. After the transformation from "warehouse" to "exhibition hall", the professional market does not need to occupy too much land, nor does it require too many trucks to enter and exit the market.

Relevant leaders of Liwan District economic and Trade Bureau told reporters that the trade complex emphasized the integration of exhibition and trade, and focused on improving commercial facilities. There are often large parking lots, and logistics is convenient and thoughtful, which will hopefully solve these drawbacks. The large-scale trade and Exhibition complex is a trend of development. To be more precise, the commercial complex is actually an upgraded version of the professional market. It is an inevitable product of the development of the ordinary professional market to a certain scale, and is conducive to improving the development level of the professional market.

It is understood that the scale of Guangzhou's professional market is huge, and there are as many as more than 10 business circles formed by specialized markets. Recently, after visiting a number of business circles, reporters found that many specialized markets such as shoes, clothing, jewelry and so on are accelerating transformation and upgrading.

　 expert

Strive to create "Guangzhou price" in jewelry industry

It is reported that the Guangzhou jewelry market is small and scattered, scattered into railway station business circle, Liwan square, Kang Wang Road, Taikang Road and so on. Before the road, the jewelry street is located in the Guangzhou Railway Station business circle. The traffic is extremely convenient. It can make full use of the flow and logistics conditions of the Liuhua clothing trade circle. Therefore, we can build the "front street ornaments one street" into the characteristic commercial street matching the Liuhua clothing trade circle, with the middle end consumption as the main factor.

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, said that many of the Guangzhou ornaments industry was a workshop type, not as important as clothing, footwear, leather and other industries. There was no fixed, large and high-end jewelry trading venues, but also from time to time the impact of relocation and rectification. Some spontaneously formed traditional markets have to move out of the urban development plan in the face of urban development. Of course, they can not afford to catch up with Yiwu for so many years. Many businessmen from Yiwu have chosen to return home and have taken a large number of tourists.

Wang Xianqing also pointed out that Guangzhou urgently needs a specialized, large-scale, high-grade and solidified trading platform for jewelry. From the needs of the development of the industry, we should take a variety of innovative ways to promote the development of high-end elements such as design, innovation, brand and marketing from a deeper level, and strive to create the "Guangzhou price" of the jewelry industry. This will have a profound impact on strengthening the industry's orientation and upgrading the Guangzhou jewelry industry. At present, Guangzhou still ranks the top three in the domestic jewelry industry. In the face of such a big piece of cake in the jewelry market, we must regain our prestige.

　 Railway station business ornaments professional market

1. Canadian Jewelry City

Guangzhou Jia He Jewelry City, as the leader of Guangzhou jewelry street, will play a leading role in revitalization of the jewelry industry in Guangzhou. The total construction area of Canada and jewelry city is 100 thousand square meters, the first phase planning is 30 thousand square meters, divided into A and B two districts. The 1 and 2 floors of the A district are fashion ornaments, the 3 floor is the brand jewelry area, the 4 and the 5 floors are living ornaments, the 6 to 8 floors are the exhibition trade office buildings, and the B area has 4 floors, which is a special ornament area.

　 2. stand before the International Commodity City

Guangzhou Station International Small Commodity City is a strategic brand project developed by Guangzhou Ran Ran Market Management Co., Ltd., which is mainly based on small commodities. The plan is divided into three phases. It is expected that more than 700 shops will be built after renovation, and 1~2 shops will be built in the first phase. More than 200 facilities will be equipped with advanced facilities such as management systems, sightseeing elevators, large depots, logistics and storage centers, monitoring centers and product exchange centers.