Tracking Children's Shoes And Clothing Market &Nbsp; Child Enterprises Ready To Go Public At That Time.

For children's shoes companies listed, Chen Shuqing, Secretary General of China children's products research center, and Ni Zhongsen, chairman of Hengrun Financial Consulting Co., respectively put forward their own views.

Chen Shuqing believes that in terms of the strength brands of children's footwear industry, such as Yonggao, ABC, Kate, Tutu and so on, they are in the early stage of brand development. Enterprises have recognized the significance of brands, and have been working hard in recent years in shaping brands, and trying to distance them from other brands. However, in fact, apart from the obvious distance from the general competitors, the gap between these leaders and many high-end brands is not large.

Chen Shuqing explained, first of all, for the whole shoe and clothing industry, adult shoes and clothing brands occupy a clear advantage in the use of resources, while children's shoes and clothing industry is short of resources and development is slow. The development of children's shoes and clothing enterprises step by step, it is difficult to widen the gap. Secondly, children's shoes and clothing enterprises are thin, low income and slow capital accumulation. Although the early revenue has basically met the operation of the enterprise, but for the funds needed for large-scale brand marketing in the adult shoe and clothing industry, the strength of the children's shoes and clothing enterprises is different, often can only be tasted, and the brand is difficult to stand out by means of marketing.

Chen Shuqing believes that the development of children's footwear industry is still not mature enough. We can vaguely see some problems similar to those in adult footwear industry: the commodity market is transforming into a brand market, and brand operation needs adequate capital support, so capital becomes the biggest factor to curb brand development. Although the children's shoes and clothing industry is still in the development stage of the brand and market running in, there is still a way to go before the enterprises want to go public, but it is not too early to start preparations.

Ni Zhongsen, chairman of Hengrun Financial Consulting Co. Ltd., believes that there is no listing of children's footwear enterprises in China, which is both a bad thing and a good thing for the children's footwear industry. On the one hand, this shows that the development of children's footwear industry is not high enough to be promoted. On the other hand, the blank of the listed companies in the industry has great advantages for the children's shoes enterprises that will be listed first. He explained that any industry has the possibility of listing. Listing is the result of capital demand after the enterprise has developed to a certain stage. As long as the conditions for listing are available, the children's footwear industry will also be on the day of listing. In view of the current situation of children's shoes and clothing industry, the industry has begun to generate additional demand for capital in the process of brand building, but there are many preparations for the listing of enterprises, because the listing needs to have many conditions.