Chengdu Clothing Discount Exhibition Two Sales Volume Broken Ten Million

Reporters learned in July 31st that sales of goods in the two day of the first Chengdu famous brand clothing discount fair exceeded 10 million yuan. Among them, men's clothing sales amounted to 5 million 630 thousand yuan, women's clothing. brand It handed over a $4 million 520 thousand answer.

Ultra low discount attracts urban trend

Compared with the previous types of fashion shows, the biggest difference between the Chengdu famous brand clothing discount exhibition is that there are more young faces in the exhibition hall.

In view of this situation, the responsible person of the organizing committee explained, "Chengdu as a fashion capital and Exhibition capital, clothing related exhibitions have been developing for a long time. But for many reasons, many of the exhibitions we hold are mainly low-end brands. This situation is obviously not suitable for young people's demand for exhibitions, causing a fixed impression of middle-aged and old consumers, and a large number of young consumer groups. Relevant responsible person said that the transformation and upgrading of the exhibition is an inevitable trend in the future. Exhibition The proportion of the first brand clothing direct selling exhibition will be a real name. We should really attract the urban white-collar workers to the exhibition.

Famous brand direct sale is just for gathering popularity.

According to the introduction, the scale of this exhibition, the category and the discount are the first time in the similar exhibitions held in Chengdu. Brand clothing, shoes and bags have been eliminated by the way of direct selling by manufacturers, and they have come up with ultra-low discount promotions. Xie Li, the scene leader of Hangzhou silk brand Qiao Qixin, told reporters that the brand had never participated in any trade fairs in Chengdu before. It could only be bought in a large business super market. "This time we brought the Qiao Qixin series, which has not yet started to sell, and has given an ultra-low discount of 65% off, so that more people can understand it. We Brand. "

"The purpose of our exhibition is to establish a brand image and basically bring our latest styles." Luo Qian, the man in charge of Busen menswear from Zhejiang, told reporters that their main style price was between 400 and 500 yuan. Basically, they gave a promotional price of less than 200 yuan. The special price shirt gave the original price 278 and the discount price 35 super low price concessions. "We only represented Zhejiang enterprises in Sichuan at the Western Conference. This time we hope to expand the brand influence through the exhibition to open Chengdu and even the entire southwest market." On the other hand, men's clothing brand men's eyes from Guangdong also told reporters that it was just to start. brand Exhibitors, "we have never sold discount stores in Chengdu before, and almost all of them have offered 30 percent off promotional prices this time."

It is reported that the first China Chengdu international clothing brand direct selling exhibition will be held until August 7th.