How Do Smes Manage Your Micro-Blog Marketing?

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In the age of social media, including micro-blog marketing, small and medium-sized enterprises have narrowed the "capital" gap with big enterprises.

If you still stare at CCTV's prime time price list, you still want to put your new product on the portal with a capital account.

For micro-blog marketing, many people think that only those celebrities and big enterprises can succeed.

Because of its lack of popularity and influence, SMEs can only play a supporting role in this new game.

In fact, on the contrary, for small businesses, the use of micro-blog is just the way they need them most.

Because of traditional marketing, large enterprises often rely on their strong capital to carry out advertisements that cover the earth to achieve the goal of marketing.

But in the era of social media, micro-blog marketing does not need to spend too much money. It only needs to build an account. Combined with the characteristics of the enterprise, micro-blog can spend a lot of money to achieve the purpose of marketing by making good use of it.

It can be said that in the era of social media, including micro-blog, small and medium-sized enterprises have narrowed the "capital" gap with big enterprises.

At the same time, in the age of social media, creativity and mode become more important than capital.

In the age of socialization, it is not necessarily a display advertisement. Consumers will have a repulsive and immunity to this overwhelming advertisement.

A truly socialized marketing should be smooth and silent. Consumers may not feel the markup of marketing, but convey a brand and product idea to them by imperceptibly, thus forming a kind of cognition, which is the marketing in the age of socialization.

At the same time, socialization is more accurate, because a very important sign of socialization is "people are like a group of people, like birds of a feather flock together". In micro-blog, people who are interested in each other are concerned, so that enterprises can find the audience of their products, and spend at an extremely low cost for efficient marketing.

Micro-blog Natural Marketing

Marx said: money is not natural gold, but gold is natural currency.

This sentence is simple, but it shows the characteristics of gold and the nature of money.

With the development of Internet, all trades and professions have launched their ideas.

In the short span of just a few years micro-blog has just launched, micro-blog marketing has been rampant.

There is marketing value in places where people gather, and micro-blog is no exception.

But just being popular is not enough to reflect the marketing value of micro-blog, because for any medium, there must be a media form before it can be based on this form of marketing.

So, apart from popularity, what are the characteristics of micro-blog that can make micro-blog "natural marketing"?

Micro-blog and SNS, blog, community and so on constitute the social media, but the difference between micro-blog and other Internet applications is micro-blog's demand for information dissemination.

The core feature of blog is log as the carrier. Compared with traditional media, it has not changed the way of communication. The Internet only provides a more convenient channel for dissemination.

And the lack of interaction between bloggers is not convenient for information dissemination. SNS is a two-way relationship, but SNS's purpose is to establish interpersonal relationships and promote interpersonal communication, and the dissemination of information is not the most important thing. Baidu's post bar and Tianya community models are based on content aggregation. After content is raised, interested people will move closer to the center, but those who are not interested and do not know can not be spread.

Micro-blog is different from the above three kinds. It uses information pmission as the main purpose. Micro-blog has only 140 characters because the short message of the United States is 140 characters (micro-blog comes from the United States).

It can be said that since the birth of micro-blog, the purpose is to disseminate information.

Moreover, micro-blog also has the characteristics of active push, and it will take the initiative to push information to all concerned people, which is a relatively new propagation characteristic.

In sociology, weak ties bring about the pmission of information, and strong ties bring about the embodiment of marketing value.

This sentence is particularly evident in micro-blog marketing.

There are various circles in micro-blog, each circle is a strong relationship, and these strong ties are connected by different weak ties to form a network.

In this way, when a message in a strong relationship circle is released, it will be pmitted through a few weak ties.

The recurrence of information will soon spread to a wide range, so as to achieve the purpose of wide disclosure.

But micro-blog's characteristics are more than that. In every strong relationship, because everyone likes the same or the relationship is special, the marketing here has become a good friend marketing and relationship marketing, and the effect is far better than the traditional mass marketing.

It is precisely because of the above characteristics of micro-blog, not because micro-blog has used micro-blog for marketing, but micro-blog itself has the characteristics of information dissemination, so it can be said that micro-blog can naturally be sold.

How to operate micro-blog?

To make use of micro-blog marketing, enterprises must first change their concepts.

Most enterprises are not aware of the advantages of micro-blog marketing nowadays, neither micro-blog account nor information about the industry or their own businesses on the Internet.

Even "a lot of users call him or praise him on the Internet every day."

Since the product of an enterprise is to be sold to consumers, it should use micro-blog to communicate with consumers.

In addition, we should not be afraid that micro-blog will not be thankless because of its bad use.

The more away from this trend, the farther away from consumers. As time passes, there will be a gap between enterprises and consumers, and will become deeper and deeper.

Therefore, in the age of social media, enterprises must change their concepts, lay down their roles, and communicate with consumers to resolve conflicts, so as to achieve good results.

Second, we must pay attention to the use of micro-blog language.

When communicating with enterprises or issuing news, the language should not be rigid. It is necessary to use some Internet users' favorite language or network catchwords, rather than official languages, according to needs.

For example, DELL China commented and forwarded a netizen's micro-blog in April 12, 2010, saying, "Dell's growth in China is really fast, and the potential is huge.

"Thank you!" this kind of "Taobao female sellers" may not be liked by everyone, but the tone of customer service is indeed very cordial.

Third, immediacy.

On the one hand, micro-blog is the pmission of information, on the other hand, it is an interaction with users, so as to receive timely feedback from users, so as to narrow the distance between users and users.

If a user asks questions and fails to reply within an hour, the effect will be greatly reduced.

Timely response and interaction not only happen between the user and the user, but also let the majority of fans from the side to the enterprise to create a "close to the people" impression.

Fourth, we must stick to it.

The first is the insistence of micro-blog marketing, not only when new products are released or what activities are there, then they can communicate with users on micro-blog, usually they also have to operate their own micro-blog image, so they must form a routine routine work.

Secondly, service attitude also needs to be adhered to.

Fifth, pay attention to the linkage between online and offline, micro-blog and other media.

Give full play to the advantages of every media to achieve the biggest marketing results.

Sixth, we must have good ideas.

In the age of social media, it is also an era of attention. How to innovate and release products and brand information is very important to attract everyone's attention.

For example, all customers, together with sina related users to give VANCL cards around for a while, will launch a 1 yuan spike of 888 yuan clothes to rush to buy activities to stimulate fans' fragile nerves. At the same time, by giving gifts, Chen Yao and Xu Jinglei will be able to interact with customers' products.

Although from now on, the marketing effect of micro-blog is hard to assess, but there is little investment, so long as careful management, micro-blog's significance to the building of corporate image and brand connotation is self-evident.

Advertising without grades is also based on the fact that it can attract more people to try.

On micro-blog's platform, the voice of a small number of people can be magnified one hundred times, one thousand times or even millions of times quickly.

And enterprises do not spend a penny or spend a very small amount of money, so that consumers can become a live advertisement to achieve the effect of publicity, which is the way of social media marketing.