From Prince Of Gymnastics To Business Tycoon -- Lining

Lining, the former representative of Chinese gymnastics, became a top businessman in the sports industry after retirement.

At the opening ceremony of the August 8, 2008 Beijing Olympic Games, Lining, the prince of gymnastics, ignited the Beijing Olympic torch at the National Stadium "bird's nest" in the form of "flying trapeze".

Always at the forefront.

stay

After retiring from the Seoul Olympic Games in 1988, Lining entered the business world. The "Lining" clothing and Jianlibao beverage, named after his name, have sponsored various sports activities and made great contributions to the development of sports.

In addition, Lining himself is very enthusiastic about public welfare.

Lining himself served as the "Chinese bone marrow bank" ambassador. He is the director and Ambassador of the "China Health Express" charity foundation to help the cataract patients in poor and backward areas to recover their eyesight. They participated in the "shark protection action" in person, called on the whole society to protect wild animals, and founded the Chinese athletes education foundation, which is dedicated to training vocational skills of athletes and building Chinese athletes hope primary school.

Lining also founded the "Guangxi Lining foundation" and "Zhen Mei foundation", committed to Guangxi's education, sports, disaster relief and other public welfare undertakings.

According to incomplete statistics of Hurun charity list, in 2008 and 2009, Lining invested 101 million yuan and 110 million yuan in public welfare charities.

interview

"I have ties with Shenzhen" -- farewell to sports in Shenzhen

In Beijing

At the 1988 Olympic Games, Lining, 26, made a major mistake in the rings and vault, and was released for two years.

Lining declined to return to Guangxi as the deputy director of the Physical Culture Commission. His initial wish was to open a gymnastic school in Shenzhen.

In December 16, 1988, under the management of Jianlibao group, Lining held a farewell Sports Forum in Shenzhen gymnasium.

Surrounded by flowers and applause, Lining sobbed and sang a piece of "hard to say goodbye": "wave your hand, it is hard to say goodbye, all the cordial and distant things are gone."

Don't cry for me. Don't hang on to me. If the flame of yesterday is extinguished, it will be lit tomorrow. "

On the scene of the Shenzhen stadium, Li Jingwei, Jianlibao, chairman of Jianlibao, gave Li Ningyi the assistant of pure gold, and commended him for his contribution to China's sports.

Under Li Jingwei's suggestion, Lining joined Jianlibao in May 1989 to become a special assistant to general manager of Jianlibao group.

Difficult to give up Shenzhen feelings

Lining now lives in Hongkong and is still worried about a river separated by Shenzhen.

More than 3 years ago, Lining was in Shenzhen.

Lining said that Shenzhen is a very young city with a young city and young people. "Sports are always with young people. Shenzhen's economic development is very vigorous. It contains enormous sports and cultural needs, as well as sports competition and training market demand.

The purpose of my sports industry is to bring people a happy and healthy life through sports spirit and sports culture.

On July 19, 2010, Wang Rong, member of the Standing Committee of the provincial Party committee and Secretary of the municipal Party committee, met Lining and Li Yongbo, head coach of China badminton team.

Lining said that the southern headquarters and innovation center set up by Li Ning Co in Shenzhen will make use of the advantages of convenient flow, logistics, information flow, talents, technology and brand in Hong Kong and Shenzhen to enhance the ability of Lining's brand sporting goods to radiate Southeast Asia and expand the influence of the brand in the world.

Personal first gold comes from Universiade.

In August 19, 2008, Lining visited the Shenzhen municipal government.

In an interview with crystal newspaper, Lining sent a blessing to the Universiade in Shenzhen. "Through sports such a" borderless language ", the distance between Shenzhen and the world is a healthy, dynamic and irreplaceable way for Shenzhen to integrate into the world.

The hosting of the Universiade is a good test for the comprehensive strength of a city, its organizational capacity for the government and the quality of its citizens. It is believed that the Universiade will be held successfully in Shenzhen.

Lining has fond memories of the Universiade.

In 1981, the eleventh Universiade was held in Bucharest, Romania. China sent 129 sportsmen delegation to win 10 gold medals.

Lining, an obscure native, was born in Bucharest and took the gold medal in floor exercise, pommel horse and rings. The "Lining era" of Chinese gymnastics began.

After winning the first World Championship in the Universiade, Lining won 106 world class gold medals.

In 1987, Lining won the third place in the fourteenth Universiade, including the all-around, rings, group runner up, and floor exercise, vault and parallel bars.

After retiring, Lining was also associated with the Universiade. Lining's sportswear became the award winning costume of the Chinese sports delegation of the 2001 Beijing Universiade.

In the following World Universiade, Lining gave sponsorship and support to Chinese college student sports delegation.

During the bidding process of the twenty-sixth World University Summer Games in Shenzhen, Lining gave a lot of help. He visited Shenzhen many times during the organizing stage, and gave affirmation and encouragement to the Universiade.

In 2007, the Shenzhen Universiade economic summit forum, Lining was hired to become the twenty-sixth Universiade market development consultant.

Lining told the crystal reporter: "the Universiade in Shenzhen is in line with the city.

Shenzhen is young, passionate, dynamic and innovative. This unique temperament is very suitable for hosting the Universiade.

Sports is a very wide platform that needs to be expressed in many ways. The Universiade will be a very important platform.

Through the Universiade, more people will get to know the charm of Shenzhen.

Reporter's note: the world's dream

Lining's hobby is calligraphy. This poetic and tranquil artistic way does not seem to be suitable for athletes with high strength and high rhythm. But in Lining, he has achieved a harmonious unity.

Throughout his year, he used "Zhi Zhi Tong Jian" and "University" to help poor people in Bangladesh and to influence China's public welfare undertakings in the capacity of "the United Nations World Food Programme's anti hunger goodwill ambassador".

Zhang Jian, general manager of the Shenzhen Jianlibao football club, is now the Secretary General of the Lining foundation. He travels with Lining everywhere to do good deeds all the year round.

In the impression of many financial reporters and sports journalists, Lining is not an interview person.

However, he seems to be closer to reporters from Shenzhen because Shenzhen people send warmth when he retires.

In the process of the reporter's contact with Lining, he found that his impression was not the same as that in legend.

Lining, who usually frowns, is actually very good at expressing himself.

His logic is very strong. Even when he is faced with problems beyond the outline, he can quickly organize his own order and be very strict in smiling.

Lining today gave most of his affairs to Li Ning Co CEO Zhang Zhiyong.

Lining lived in Hongkong most of the time.

At 8:30 in the morning, he will go to Hummer H3, heading for the office of times square in Tongluowan. After 20 hours, he will come home from work, and his 4 year old daughter will be waiting for his hug.

In his spare time, Lining also travels to international schools and teachers studying by his 13 year old son Li Xiaoning.

In a charity auction in Shenzhen in September 2008, Lining donated money with his daughter.

In this way, Lining conveys the dream of helping the world.