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Famous Shoe Library Han Buyong: Traditional Enterprises Have Great Opportunities To Enter E-Commerce

2011/8/1 16:29:00 48

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Chairman Of E-Shoe Business

The trend of traditional enterprises entering e-commerce has become more and more obvious.

After Gome and Suning decided to stir up tens of billions of household appliances

online shopping

After the market, BELLE, the Chinese women's shoe owner, began to "touch the net".

Vertical B2C website

。

At the summit meeting of e-commerce in July 28th, Han Buyong, the shoe store CMO, said that in the next three years, the advantages of traditional enterprises relative to the pure electronic business will be fully released.

The electronic commerce summit "the traditional enterprise electric business pformation" interactive dialogue session is led by Mai Haochao, customer director of Southern China Consulting Group, the shoe store, Han Buyong and Taobao customer marketing department director Xu Jiading, Xu Jiading, general manager of Shenzhen branch, pan Yong Hong, China win Tong director and chief operating officer Chen Pengfei, happy people's pharmacy director general Shi Wenlu, diamond bird COO Liu Shihao participated in the discussion.

Han Buyong thinks, three years ago, it was very difficult to do business, and the threshold of "Electronics" was very high.

Nowadays, in the field of electronic commerce, the threshold of electronics has been reduced very low, and electronic is becoming more and more easy to achieve. For example, it can be outsourced to third party companies through cooperation with technical service providers. The essence and emphasis of e-commerce is business.

"The traditional industry is very promising. I believe China will return to such a situation in the future. I have seen that related report in foreign countries. The top 50 e-commerce companies account for a large share. At that time, we are very excited. We think this is our opportunity. I believe that 3 years later, the real grasp of industrial resources will be shorter than that of others, and BELLE is a typical example.

And a lot of pure electricity providers will have a lot of pressure.

Han Buyong said.

Chen Pengfei, director and chief operating officer of China win Tong, agrees with Han Buyong.

He said that the final decision is to win the product or brand. E-commerce has only become a new trading channel and form.

The name of the shoe company is the traditional foreign trade.

industry

With the rich experience and unique understanding of the development and management of shoes, in 2008, when he entered the field of electronic commerce, he chose a road that few people would take, and chose a market that survives in the cracks -- making stock business of famous brand shoes.

Han Buyong called the business model of the shoe store as the Internet outlets, specializing in the sale of discount shoes.

For enterprises that will enter or enter the electronic commerce industry, Han Buyong put forward two suggestions. On the website development, he can cooperate with e-commerce technical service providers, first use the standard product platform provided by service providers, and find the suitable demand for his company, and then further develop it. This way can reduce costs and improve efficiency.

Otherwise, if we invest a large amount of cash to develop at the beginning, the website may not be satisfactory, resulting in a great waste of money and energy. Secondly, we should look for opportunities in the market segments and take the road of differentiation, so that we can have more opportunities to seize the market share.