The Price Of Luxury Goods In China

Recently, as China Latest fashion Xia Guoxin, chairman of the rapid development of the group, chairman of the song Li Si Garment Industrial Co., Ltd. sent a micro-blog: "someone asked me that the price of Chinese clothing brand is more expensive than that of the United States. Will this continue? I think so far, it is still normal. Chinese customers love brands, and their requirements for design and quality are no lower than those of foreign countries. They believe that brands can embody their identity. This consumption concept is similar to that of Japan and Korea, which is why LV's 60% sales in the world come from Japan. I think the price of China's high-end clothing brand will not drop in the future, but on the contrary, it may be higher.

Xia Guoxin's words, immediately attracted many circles insiders and commenting, and got the recognition of Miao Hongbing, a white-collar boss who has been working hard for the high-end line. But at the same time, a domestic industry's deep media has questioned: "more and more local clothing brands are on the same page in terms of pricing, but do not know whether the comprehensive competitiveness of brands can keep up with them? Price How to make consumers choose their own brands instead of international brands? "

In fact, it is not only media people who question this question. After visiting the PITTI men's Wear Exhibition held in Italy in June, Jiang Hengjie, the consultant of the China clothing association expert committee, has new doubts: "leisure oriented dress concept has become a fashion trend. When someone wears a casual suit and a pair of sneakers appear at a reception, it will not only make people feel old fashioned, but on the contrary, it is the embodiment of fashion designers. With the globalization of this trend, where is the transformation path of China's formal enterprises? In addition, in some local bosses, when the price of the product is at the same level as the international brand, its brand has entered the ranks of luxury goods.

Since the beginning of last year, the ups and downs of cotton prices have made endless complaints about the upstream enterprises of clothing, but when interviewed by reporters about cotton prices, respondents asked the reporters: "cotton prices are rising and falling, but the price of fabrics is not rising every year?" indeed, for some suppliers of high-end apparel enterprises in China, they already have a complete set of design service teams as technical support for clothing brands, but the popularity of products, the stability of printing and dyeing process and water washing technology have been obstacles to domestic fabric enterprises to raise prices.

As micro-blog's followers say, "consumers are willing." payment Higher price is valued for brand culture. More people buy high-end brands mainly embody their identity and satisfy their psychological needs. As people pay more attention to the brand itself and enhance the sensitivity of fashion elements and fashion, this kind of people who pursue design and pay more attention to quality will be more and more. For fabric enterprises, the unique design, stable quality and persistent brand building will become a manifestation of enterprise confidence when prices are rising.