The Current Situation Of The Garment Industry: Unlimited Business Opportunities &Nbsp; Nuggets Need To Find Ways Out In Many Ways.

China is the largest clothing consumer in the world and the largest garment producer in the world. However, the overall development of China's garment industry is very uneven. How to dress industry Excavate Business opportunities need serious analysis and thinking to find the right way out. Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeastern coastal provinces produce more than 80% of the country's products. market share 。

　　 Present situation of China's garment industry

As the head of clothing, food and shelter, there is no doubt that the clothing industry is an everlasting sunrise industry, because human pursuit of clothes is never ending. Nowadays, with the development of economic living standards, people have higher and higher requirements for clothing and clothing products. Clothing is not only required to keep the body warm. Everyone would like to have more beautiful, healthy, personalized clothes, and because the clothing products upgrading time is relatively fast, so the cake in the clothing market will be bigger and bigger. In the era of enough productivity, it will no longer be a ten or even hundreds of clothing products per person. Dream 。

China is the largest clothing consumer in the world and the largest garment producer in the world. However, the overall development of China's garment industry is very uneven. Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeastern coastal provinces produce more than 80% of the market share of the country's products. The clothing industry in the central and western regions is still very backward.

Competition among garment enterprises is still at a relatively low level, mainly in terms of price, style and other aspects of competition, and the majority of garment enterprises are mainly selling products in the wholesale market. In recent years, though the brand awareness of clothing enterprises has been constantly strengthened, the Chinese garment industry has only a limited number of well-known trademarks in China, and there is also a lack of real international clothing brands, mainly through international brands with low cost advantages. compete 。

The most mature and slightly competitive international garment industry in China is men's wear and down garments, casual wear. This area has produced many famous brands such as Yu Qing, Shan Shan, YOUNGOR, Bosideng, Xue Zhong Fei, etc., and has concentrated on several listed companies. Their brands are strong, and their scale and competitiveness are at the forefront of the garment industry. Women's clothing, children's wear, pajamas and other markets are relatively immature, and strong leading brands are still scarce.

　　 Confusion in the development of China's garment industry

　　 1, increasing inventory pressure

Some people say: if all the garment enterprises in China stop production now, the Chinese do not have to worry about not wearing clothes. Now, the inventory of all enterprises is enough to sell for two years on the market.

Clothing enterprises are bigger, often accompanied by a sharp increase in warehouse prices. The sale of the company has doubled several times, but the cash on the account has not seen any increase. No wonder many bosses say that they earned all their hard work for a year and ran away from the warehouse.

Because of the obvious seasonal clothing and the faster and faster updating of clothing products, inventory problem has become one of the most difficult problems for garment enterprises. Do not deal with it, backlog will only lead to more devaluation and even worthless goods. To sell at a low price, it is not likely that some of those products will be sold in season. Secondly, it will be a big blow for the hard built brand image to sell at low prices. It is easy for consumers to doubt the price system of the products.

In addition, the number of stocks is often inversely proportional to the shortage of goods, because clothing products have a certain cycle from purchasing fabrics to production. Enterprises often have to store a large quantity of goods in order to make their products available for sale during peak season, which has laid a hidden danger for inventory. In order to reduce inventory, some conservative enterprises often limit the quantity of goods, but once the goods are sold well, they lose the opportunity to sell because of the shortage of products.

　　 2, the lack of independent design style.

Clothing design is a common weakness of Chinese garment enterprises. China's clothing design level is far behind that of the world. China has not yet had the world's influence designer. Many enterprises still rely mainly on plagiarism, which makes it difficult to form their own product style.

The domestic clothing enterprises lack the perfect designer training mechanism, and many talented designers are more accustomed to creating their own brands or starting design studios instead of being able to play their talents in the enterprises, which makes it difficult to upgrade the standard of Chinese clothing design to a new stage. Even the international mainstream fashion week can not even see the shape of Chinese designers.

　 3, the lack of professionals in the industry.

People who have gone deep into the clothing industry will clearly realize that the overall talent team in the garment industry is very poor. Whether from production management or design, marketing, advertising and so on. Because the clothing industry is mostly private enterprises, many from the start of husband and wife shops, family businesses are often strong colors. Many enterprises can not provide a broad stage for talents, so they can not attract talents to join. Even if they join, they will not retain talent.

In a knowledge-based economy age, the lack of expertise will definitely affect the development of the garment industry.

　　 4, the industrial chain is not perfect.

Everyone knows that fabric is the key to clothing products, but at present, the domestic fabric suppliers in the upstream of the industrial chain still have a relatively large distance from foreign fabric suppliers, the fabric research and development capabilities are insufficient, and most of the high-quality fabrics rely on imports, which also directly restricts the upgrading of the whole industry level.