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    The Share Of Family Shoe Enterprises In The International Footwear Market Is Increasing.

    2011/8/6 11:01:00 59

    Footwear Enterprises Footwear Market

    As we all know, many shoe companies in the world have developed family models in the early days of their founding.

    Shoe enterprises

    In International

    Footwear market

    As a result, the important share occupied by them is increasing day by day, and there are many developed countries such as Europe, America and Japan.

    For example, in Germany, family shoe enterprises are the main force supporting the economic development of the whole country's footwear industry.

    It can be seen that the influence of family shoe enterprises on the shoe market of a country can not be underestimated.

    Especially for the developing China and the Chinese footwear industry, the development prospect of family shoe enterprises is attracting much attention from the industry.


    Recently, "money shortage", "labor shortage" and "collapse tide" have been rampant. Especially since last year, small and medium-sized family shoe enterprises have become increasingly nervous because of the difficulty in financing loans and tight capital chains.

    It is true that once the capital chain and the supply chain of human resources are missing, the family shoe enterprises will be in disharmony or even disorder. If the shoe companies can overcome this challenge, they will have a new round of growth.


    According to the detailed investigation by the relevant media, under the multiple squeezing of factors such as the tightening of central bank's monetary tightening and labor costs and the shrinking of the European and American markets, the winter of some family style small and medium-sized shoe enterprises has arrived unexpectedly, or has been in a semi shutdown state or is on the verge of collapse.

    In view of the current domestic footwear market, many family shoe companies in Jiangsu and Zhejiang are unable to get loans from the bank because of their inability to borrow money from factories, and even pay no wages, so they have to seek funds from other channels.


    But this has also made the private lending market active again.

    After all, it is easy to get loans from private lending enterprises, and the procedures are very convenient. Only by using real estate as collateral, can we get funds quickly, which is obviously the most direct way to solve the urgent needs of family shoe enterprises.

    However, this approach is not the most fundamental solution to the supply of gold chains for family shoe enterprises. The most important thing is to let the family members of the shoe company deepen the penetration and innovation of the chain of shoes and enterprises.

    As a result, this involves the family culture of shoe companies.


    The family culture of shoe enterprises has had many positive significance in the early stage of shoe enterprises' pioneering work.

    This is a chorus of family shoe business operators.

    At the initial stage of shoe development, the cost is low, the centripetal force is strong, the mechanism is flexible, and the market responds quickly. In the face of difficulties, the resistance ability of family shoe enterprises is extremely strong.

    Therefore, we can fully grasp market opportunities and fight risks, so that shoe enterprises can rise rapidly.

    To put it simply, it is possible to gather the strength of family members to participate in the operation and development of the footwear industry chain.


    Specifically, in addition to brand shoes enterprises are family members involved in the operation, there are also other family members in the footwear industry chain.

    If you are a shoe marketing person, one of your relatives is making shoes for finished products while another is making shoes materials.

    In this way, in the face of crisis, family members will work together to save their lives for common shoe business goals.

    However, when the shoe enterprises are developing to a certain extent, family culture will also affect the new leap forward development of shoe enterprises more or less.


    At this time, the exclusiveness of family culture is also highlighted. Family members are regarded as the recipients of interests, and the members of the family have only the same Gan thought, but they do not have a strong sense of common suffering.

    So when the shoe companies are facing a major crisis storm, other members will climb up another branch, and in vain, shoe enterprises will once again fall into a more besieged dilemma.

    Obviously, the family shoe culture is undoubtedly the invisible killer of the development of China's footwear industry or the main reason for the collapse of family shoe enterprises.


    "Its body is right, not to be allowed to go; its body is not right, although it does not make it", in addition to the family style shoes enterprise culture, the management system of shoes enterprises is also an important factor affecting the development of family shoe enterprises.

    Family shoe companies are often prone to problems in equity and management rights. In addition to foreign professional managers usurping power and profits, more are based on the inheritance of shoes.

    The most effective way to avoid these problems is the separation of effective management rights from ownership, so that shoe companies can safely introduce talents.


    Obviously, it is undeniable that the system of family shoe enterprise management and inheritance is the most important guarantee for the steady development of shoe enterprises' industrial chain.

    As mentioned above, the separation of "power" and "benefit" is such a mechanism to ensure the introduction of talents.

    However, usually after a plan comes out, it is necessary to discuss several times among members of the family. Sometimes other shoe companies, such as professional managers, act as spectators.


    To this end, the family shoe enterprises must break through the current market turning point and break through their management system and turn to modern management to adapt to the changing trend of China's shoe market. This is even more important.

    At the same time, we also believe that Chinese family shoe enterprises can strike their own blue sky in the brand new wave of technological innovation in the shoe market.

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