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XTEP Helps The US And Britain Fight For The Universiade

2011/8/10 9:32:00 46

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In August 8th, XTEP (China) Co., Ltd. held the theme clothing conference of "UR type people" in Shenzhen.

The twenty-sixth Shenzhen World University Games, designed by the United States and Britain, won the debut of the award winning costumes of the US and British university students, the American college tennis team sportswear and the new XTEP fashion, running, tennis and football series.

World university students known as "little Olympics"

motion

It will be a world-class comprehensive sports event.

The Shenzhen Universiade will be held from August 12, 2011 to August 23rd.

At that time, 13000 athletes from more than 180 countries will compete with each other.

As the largest and second largest Olympic sport in the world, the Shenzhen Universiade attracted the attention of the whole world.

On this occasion, XTEP, the first brand of China fashion movement, struck out again, and reached a strategic cooperation agreement with the US and British College Students Delegation. It became the partner of the sports delegation of the United States and Britain, the only designated award winning clothing supplier and the American university tennis team partner, the only designated competition clothing supplier.

By then, all

world

The audience can see the pride of XTEP, the first brand of Chinese fashion sports.

Regarding this cooperation, ye Qi, senior vice president of XTEP (China) Limited, told reporters: "the delegation of the United States and Britain is a strong sports team with great appeal.

XTEP's cooperation with the US and British university delegations is not only an emphasis on their excellent athletic achievements, but also because of their youthful, passionate and dynamic characteristics, which can vividly interpret the brand spirit of XTEP's fashion and sports.

When

The United States and Britain

When the University delegation of the two countries came to the podium on XTEP's award dress, when the US tennis team was wearing a XTEP shirt on the field, the professional quality of XTEP products will be fully displayed on the world stage of the Universiade in Shenzhen, and XTEP's brand image will also improve significantly.

Andy Hibbert, head of the British University delegation, also said: "this cooperation with XTEP is on the one hand impressed by XTEP's professional quality.

On the other hand, the brand appeal of XTEP's fashion and sports is highly resonated with the spirit of passion, struggle and enterprising spirit advocated by the two college students' delegation.

According to introduction, the XTEP is a college student in the United States and Britain.

representative

All the equipment provided by the regiment and the US tennis team are made of high-tech new materials and a number of leading production processes. They are not only beautiful and generous, but also accord with ergonomics principles, and are convenient for ventilation and sweat pmission. They are the embodiment of the spirit of XTEP fashion and sports brand.

In the Universiade, the members of the US and British delegation will continue to show excellent competitive standards in front of the world audience.

When they get on the podium of glory again and again, the equipment provided by XTEP will put on a gorgeous coat for them to help them show some other intoxicating demeanor.

In addition, in cooperation with the US and British University delegation, XTEP has carried out a variety of thematic activities around the Shenzhen Universiade.

The main event "who is a good person" will be launched in conjunction with the Universiade.

The theme of the event is "the same wonderful and different style".

Netizens login to the activity website and express their opinions to support their favorite athletes and favorite photo photographs, and have the chance to win the mysterious gift from XTEP.

The 3 most popular athletes selected by netizens may also become XTEP's brand new product spokesmen.

In fact, XTEP's cooperation with the US and British university delegations at the Shenzhen Universiade is just a microcosm of XTEP's sports marketing strategy.

On the road of brand building, XTEP is focusing on sports as the core and fashion as its epitaxy.

brand

Under the guidance of development keynote, we should always pay close attention to the cause of mass sports.

Whether it is to support the multi regional marathon events in China, to become a well deserved "marathon king", or as the sponsor of the Chinese sports swimming team's only sportswear (shoes) category, to stand out in the 2011 World Swimming Championships, or to expand its international soccer strategy, to sponsor the Villarreal Club and Bermingham club, to enter the Spanish League and the Premier League in a strong way, and XTEP has shown a forward-looking brand communication concept and the brand communication characteristics of keeping pace with the times.

Just as a meaningful and meaningful slogan from this Shenzhen Universiade starts from here, as XTEP grows and grows stronger and stronger, its sports resources will become richer and richer. Its brand and sports will also become more densely packed, and the stage will become bigger and wider.

This will be

enterprise

And brand inject infinite vitality and vitality, and promote XTEP to the world fashion movement's first brand goal.