Cai Zongsen, Chairman Of Fujian Hengli Weaving Co., Ltd., Chairman Of Shoelace Fashion, Putian

Can you change your shoelace for your shoes?

As one of the accessory parts of shoes, shoelaces are very lonely.

Because in people's dress, shoelace can only play a very humble role.

But in Cai Zongsen's eyes, shoelaces also refuse to be pale and mediocre. "Although shoelaces are only supporting roles, the supporting role is excellent, so that the whole play can be honored." Cai Zongsen said, once he went to a friend's house, and his friend's daughter was having shoes and a dozen pairs of shoes. He was not satisfied with the trial, and then the girl was calling, "Mom, I have no shoes to wear." In the eyes of CAI, "in fact, as long as a pair of shoelaces are changed, many of her shoes can match her clothes."

Cai Zongsen's eyes were brightened by the news. At this time in 2006, the yuan began to appreciate abroad, and it also felt the pressure on Hengli weaving, which had been making shoes for supporting foreign trade shoes. "Enterprises do not have their own brands, have no autonomy, look at their faces and do business. Sooner or later, they die."

As a result, Cai Zongsen began to try the shoelace retail way under the pressure and opposition of many employees. "Many people around him say that he hasn't changed a pair of shoelaces for life, and who will buy shoelaces? But the problem is, you can't buy or find a pair of shoelaces in the market at present, "Cai Zongsen said firmly." this is the blank of the market.

"Moreover, girls nowadays are always changing their hair ornaments and belts. Only shoelaces can not match their preferences and feelings. Is this not a pity? And a pair of shoelaces can make the old shoes glow with a new feeling, which saves money and fashion!" the Putian people who have passed five days have a young heart. Under the insistence of Cai Zongsen, Hengli weaving concept of "changing shoelaces and changing mood" has been popularized to the wholesale markets of 30 provinces in the whole country, and has won the affirmation of consumers. {page_break}

　　 Can the shoelace solution provide a shoelace?

In an exclusive interview with the global shoe net reporter, Cai Zongsen told reporters one thing -- Miss Li, a consumer in Shanghai, bought a pair of boots with a pair of shoelaces, worth more than 1000 yuan, but she did not wear them several times. She lost one of her shoelaces and depressed her. And this shoelace is 2 meters long, and the style and color are special, so it can't be bought on the market. Later, Miss Li contacted Taobao shop of Hengli weaving, and successfully made a shoelace exactly the same as the original one.

This is also one of Cai Zongsen's tenet for Hengli weaving: providing every consumer with the best quality shoelace and taking it as his duty to provide shoelace solutions for consumers.

"If your shoelace is easy to loose, or your shoelace is lost, or you are not satisfied with the color and style of your shoelaces, etc., we can make a pair of shoelaces for you, and you can also take your name on the shoes, or the surnames of couples and lovers as gifts." Cai Zongsen explained.

As for shoe manufacturers, Hengli weaving also changed the pure processing mode of shoe manufacturers in the past, but instead offered the service of shoelace solutions. "We specialize in technology, we have been doing this for 20 years, and we are more familiar with shoelaces. We can cooperate with the R & D Department of shoe manufacturers to develop the most suitable shoelaces." Cai Zongsen believes that for shoe enterprises, there are many materials to be concerned about, so it is better to put small parts into production enterprises to develop them, so that they can gain the power of the external brain, solve the problems of some developers' closing doors, and avoid the deformation before and after the execution process, so as to better control the quality and color of the shoelaces on the finished products.

　　 Shoelace marked price can increase sales of shoes?

Cai Zongsen is also original in marketing. In fashion today, the age of a pair of shoes with a pair of shoelaces has passed. So many brands will present a pair of shoelaces in the shoe box, and some shoe dealers also offer promotional activities to buy shoes and shoelaces.

"But they have overlooked one thing." Cai Zongsen said that the shoelace was not packaged without price tag, so giving away is not enough, but it can not achieve the purpose and increase the cost. "Because the shoelaces are not priced, consumers think it is cheap and not rare, so when they pay the bill, they bargain with you on the price of your shoes. Secondly, they don't like the things they give you.

"But if you wrap the shoelaces on the store and mark the price, such as 10 yuan / double, then let the consumers choose their own gifts, the effect will be different." Cai Zongsen analysis said that after the price was marked, the consumer was accustomed to the value of 10 yuan. After buying shoes, you gave him a pair of shoelaces, and he was very comfortable. After all, he got 10 yuan cheaper. "And for consumers, they can take the initiative to choose which colors and shoelaces, which enhance their initiative and superiority in shopping. This may be the last straw for their determination to go shopping. {page_break}

　 Magic buttons, shoelaces, shoelaces with no ties?

For Hengli weaving's professional level and attitude towards the world, Cai Zongsen, for example, many people will encounter the trouble of loosening shoelaces, especially children, who will not tie their shoelaces, and shoelaces are easy to fall down. To this end, the latest product developed by the company, button shoe lace, can solve this problem and has special functions that will not be tied down.

It is reported that the product has already obtained the national patent and won the excellent patent project of the Ninth China Straits project outcome fair.

In the interview, the reporter also played this shoelace conveniently, through the ingenious design, made the shoelace belt body have several button eyes. When shoelaces were laced, the shoelace was tightly fastened by crossing the button button, and it could also play a lot of simple and fashionable new methods, and the production cost was not high.

"Button shoe lace is a kind of innovation. It subverts the use and discipline of traditional shoelaces, and may even completely replace the current shoelace varieties." Cai Zongsen said.

And in Hengli weaving, the innovative approach is not only that. The reporter learned that, in view of the backwardness of manual management efficiency and the increase of manpower cost, Hengli weaving also independently developed a set of ERP (production management system) software, which is suitable for weaving process of lace and shoelace, and realized a set of highly efficient computerized management mode of "order, order, feed, production, shipment and capital return", and saved 1/3 of human resources for the company during the two years of high labor cost and material cost. "Management is also very important for an enterprise, providing guarantee for product quality and efficiency."

It is from the R & D, technology, management, marketing and other aspects of "diligently" that shoelaces become more fashionable.