RMB Appreciation Test Quanzhou Shoes And Clothing Shoes Enterprises, Affect Escalation

Yesterday, many families Quanzhou Shoes and clothing exporters say that the most direct impact of US sovereign credit is the exchange rate of the US dollar to the renminbi. The continued appreciation of the renminbi will have a double impact on the orders and profits of Quanzhou's footwear export enterprises.

Order reduction is harder to raise prices

"In the past week, businesses received many European and American customers' mail, demanding partial orders." Lai Hanwen, general manager of Hengsheng imitation porcelain tableware, told reporters that because of the fear of the US debt crisis, its consumption demand decreased. U.S.A The customer chose to suspend the offer and plan to wait for a while before placing the order.

In addition to concerns about the shrinking US purchasing power, the recent weakness in the US dollar has also led to a headache for Quanzhou's foreign trade companies, which use US dollars to settle. "Since the beginning of this year, the rising cost of raw materials and labor costs has doubled the cost pressures of enterprises. Now the US dollar is in a state of weakness. The passive appreciation of the renminbi directly leads to the further shrinkage of the order profit, which undoubtedly adds to the business situation." Li Jixiang, chairman of Oriental handbag factory.

"In the second half of the year, it will be more difficult to raise prices for European and American customers than in the first half." Lai Hanwen worried that now the US and Europe are in recession, and customers are more sensitive to prices. Some European and American customers have made it clear that if enterprises raise prices, they will not be placed in the market. In the second half of this year, enterprises may be caught up in the dilemma of raising prices, worrying about customer churn and not raising prices and losing money.

Trade protection or intensifying

"Trade protectionism in the US and Europe may rise further in the second half of the year." Su Zhaohui, a professor of business administration at Huaqiao University, said that the unemployment rate in the United States is still over 9%, and the unemployment rate in Europe is also high. Obtain employment In the second half of this year, Europe and the United States may conduct more anti-dumping investigations on China's export products.

Professor Su pointed out that the export enterprises in Quanzhou should change the structure of overseas customers mainly based on European and American clients and increase trade with non dollar trading countries such as Africa, ASEAN, Middle East and Central Asia, so as to avoid the sudden change of single market and the sharp reduction of total orders. The African market has been eye-catching this year. According to statistics from Quanzhou entry exit inspection and Quarantine Bureau, from 1 to July this year, the Bureau examined 2613 commodities and 106 million US dollars exported to 31 African countries, representing an increase of 83.49% and 126.23% respectively.

Beware of the arrears of payments by importers

Insiders remind that in the past two years, the international Trade Business credit risks have been increasing. Some countries and regions including Europe and the United States have seen the situation of Importers' arrears. In recent stages, the export enterprises of our city should enhance their sense of risk. Before exporting goods, they should contact foreign customers through mail and telephone, and get the clear return and export of the goods, and the goods should be recovered as soon as possible after the goods are exported.

In addition, exporters should pay attention to keeping the correspondence with foreign customers. If there is a breach of contract, they can be used as effective evidence, and enterprises can protect their own rights and interests through legal means.