Sports Brand Anta'S First Half Annual Report &Nbsp, Sales Nearly 4 Billion 500 Million Yuan.

It is reported that in the first half of 2010, Anta achieved sales of 3 billion 453 million yuan, with annual sales of 7 billion 408 million yuan, while sales in the first half of this year increased by 998 million, an increase of 6.3 percentage points over last year. Meanwhile, Anta had been in the three and fourth quarters. Order-placing meeting The volume of orders is ideal, representing an increase of 20% and 25% respectively compared with the same period last year. Anta's another "bumper harvest year" has become inevitable.

In the context of the poor performance of individual domestic sports brands, Anta's performance in the first half of the year is particularly prominent. According to the calculation of the third party market and interviews of brand dealers, the sales volume of Anta has exceeded Lining It has become the largest national sporting goods company in China, and has completed the strategic preparations to challenge the international strong brands.

Ding Shizhong, chairman of Anta's board of directors, said that Anta was confident of the future because of the strong start of domestic demand and the government's vigorous advocacy and guidance on the concept of "national fitness". "We believe that the market for mass sports goods will still maintain a relatively fast growth, and the resulting market demand is the premise and foundation for the rapid growth of Anta's performance. Anta's excellent performance and some of its recent international brands have also verified the healthy development trend of the industry.

According to the introduction, Anta plans to increase Anta stores, sports life series stores, children's series stores and its FILA stores to 8200, 1100, 600 and 300 stores by the end of 2011, so that the number of total stores will exceed 10000, and take the lead in the operation of sports brand stores.