Yu Jinhua, Chairman Of Jill Da, Was Elected "The Outstanding Representative Of Warm Credit".

"We have to decide what to do." Yu Ashou, known as the shoe king of China, adhered to this belief in integrity throughout his life and passed it on to his successor. Jill shoes Yu Jinhua, chairman of the company, in August 8th, when the tenth "good faith days" arrived in Wenzhou, Yu Jinhua made some achievements in practicing this belief of integrity in his pioneering work, and won the commendation in the activities of outstanding representatives of Wenzhou municipal Party committee, Wenzhou municipal credit office and Zhejiang daily.

When Yu Jin inherited his father's business, he kept firmly in mind his father's belief in integrity and upholding the way of good faith management. He always adhered to the core values of "honest, honest, fair and honest" and extended the sense of honesty to more than about 20000000: honesty in the enterprise, honesty in the upstream suppliers and downstream vendors, honesty in the market, good quality in the market, honesty in the society, and donation of $about 20000000 for China's education, charitable and other public welfare undertakings. In 1993, in Wenzhou shoes, because of counterfeit and shoddy and yelling out the draught, Yu Jinhua made the first dared to play Wenzhou in CCTV advertisement. leather shoes Brand of Wenzhou shoe enterprises. In December 2001, he launched and hosted a seminar on "credit economy and private enterprise development in Wenzhou" held in the Great Hall of the people of Beijing. Yu Jinhua, in face of the audience, frankly expressed his heart and made a public commitment to operate with sincerity and integrity, and actively advocated the "credit economy" to the footwear industry colleagues. He consciously accepted the supervision of the national consumers with a high sense of social responsibility of the Wenzhou people, and took the lead in firmly building the credibility of the shoe industry in the eyes of the Chinese people in the Great Wall.

Yu Jinhua is an enterpriser who speaks for himself. He insists on good faith management. He not only made Gilda develop from a small workshop made of shoes to a "China Leather leading shoe king", but also set up an honest image of a businessman in Wenzhou.

It is reported that in August 8, 1987, a fire in Hangzhou's Wulin Square destroyed more than 5000 pairs of fake and shoddy leather shoes produced in Wenzhou, and the Wenzhou people felt shame and bravery. In 1988, he used his influence in the footwear industry of Wenzhou to liaison with her colleagues to set up the first industry association of China footwear industry, Lucheng Shoe Association of Wenzhou City, and to carry out the heavy responsibilities of the association president. On the day of the establishment of the association, Yu had issued an initiative: "pay attention to the quality of leather shoes and not make money." In August 8, 2002, Wenzhou first designated August 8th as "good faith day", and established a credit system that covers the whole society with the core of enterprise's trust and the integration of concepts, institutions and institutions. In July 8th, the Wenzhou municipal Party Committee Propaganda Department, Wenzhou credit office and Zhejiang daily jointly jointly selected the "integrity and warmth quotient" for the first time nationwide. Through the expert jury selection, publicity, by industry and commerce, taxation, quality supervision, people's Bank and other relevant departments credit audit, Yu Jinhua and other ten "honest Wenshang outstanding representative", and Wenzhou leader Zhao Yide, Cao Guoqi, Xu Yufei attended the awards ceremony.