Children'S Clothing Market Scramble For Children'S Clothing Cake

Especially in recent years, the increasingly mature "

Unlimited potential children's clothing market demand is full of temptation.

Nowadays, there are more and more single child families. Six adults turn around a doll. They are in their mouths and held in the palm.

For the children's request, the parents are "responsive", from the "little master, little princess, little ancestor" this kind of address is not difficult to see, the child becomes the center of a family, once scatters the Jiao, parents want to donate as a donkey and pick up the moon.

In the face of the numerous business opportunities and attractive demands of children's market, children's clothing

According to statistics from the Bureau of statistics, in 2007, the output of children's clothing in China was 358 million 100 thousand, an increase of 2.40% over the same period last year. In 2008, the output of children's clothing in China changed to 240 million 580 thousand, an increase of -32.82% compared to the same period last year. By 2009, the total output of children's clothing reached 248 million 960 thousand, an increase of 3.48%.

In 2010 1-11, the total output of children's clothing in China was 247 million 230 thousand, an increase of 9 million 730 thousand from 237 million 500 thousand in the same period in 2009, an increase of 4.10% over the same period last year.

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Children's wear market

At present, the market of children's wear will exceed 400 billion, which is a market resource with potential and development power in clothing and clothing market.

The substantial profits of the children's wear market attracted many enterprises that originally made adult clothes to join the team.

From sports brands, such as Lining and Anta, to leisure fashion brands such as metestarch, and then to

Design patterns seek breakthroughs, continuous innovation is the key.

Children's clothing covers all the clothes of people aged 0-16.

By age, baby clothes, children's clothes, children's wear, children's wear, children's wear, teenage clothes and so on can be subdivided.

From the reality of the children's wear market in China, the development of Chinese baby wear, children's clothing, children's wear and Chinese children's clothing has begun to take shape. The industrial level is quite obvious, with its own leading enterprises and relatively large number of brands.

At the same time, with the improvement of economic level, people's pursuit of beauty and quality is getting higher and higher. The demand for Chinese children's clothing market is more trend oriented and branding.

Today's children's clothing is very good in color matching, style design and fabric selection.

The style is outstanding, fashion personality, lively and healthy. Children's clothing should have fashionable elements and children's innocence.

For garment printing factories, it is necessary not only to expand in the field of raw products, but also to improve the aesthetic behavior of children's garments, and make innovations in design and style become the key to further development.

Frequent quality problems in the market of hidden danger children's clothing

According to the complaints made by the China Consumer Association in 2011 to the National Association for consumers' associations, the total number of consumer complaints accounted for 51 and 2% of the total, which all belong to the question of product quality.

The proportion of children's clothing is also rising year after year.

Especially in the export of children's clothing safety and quality issues have been put on the agenda.

Nowadays, the safety of children's clothing has become a problem that can not be underestimated. The industry generally believes that the quality of children's clothing, children's clothing problems and so on are a big problem.

Over the years, the related indicators of children's wear exceeded the standard frequently. Many enterprises even sampled many carcinogens such as azo.

Xiaobian point of view: our children's wear industry is becoming stable and developing well, and the product structure is improving day by day.

If you want to have a share in the business market, you must increase the intensity of innovation in style, print design, and create your own personality. At the same time, you should also pay attention to the safety of children's clothing.