"Sunset Red" As A Hot Sunrise Industry

If we did not see the production workshop of Inner Mongolia Xinlong cold proof products factory, people would never expect that the fluffy floc products with neat neatness, bright white color, soft and smooth handle are coming from here; if it is not to communicate with Sun Fengqin, chairman of the Inner Mongolia Xinlong cold proof products factory, people will never guess that the elderly with smooth conversation and clear thinking is approaching the age of Mao.

Semi manual production of high-grade fuzz

Founded in 1994, Inner Mongolia Xinlong cold proof products factory produces "sunset red" fluffy inner tube and "velvet top" brand cashmere, sheep cashmere, camel hair and other villi quilts, mattresses, baby bedding, and "Lian" brand health pillow.

The brand has won many honor such as "China health care magnetic therapy bedding market recognized brand assured", the Inner Mongolia Autonomous Region famous trademark and so on.

However, walking into the production workshop of the factory, it is difficult to link the humble production environment with the high quality brand of Inner Mongolia.

1 rectangular yards, 4 bungalows and 5 machines are all the equipment of the Xinlong production workshop, and together with two other offices form the existing scale of Xinlong.

The 5 machine is not second-hand. It is developed or improved by itself. The biggest workshop is the manual sewing workshop, and several women workers are sewing quilt by hand.

The whole floc production process is semi automated.

In this regard, Sun Fengqin is very calm, "in terms of the current situation of enterprises, we do not have additional funds for the purchase of advanced equipment, in order to make good products, we can only think of ways to study machines, and constantly improve."

In the pure manual sewing workshop, there are sewing standards on the walls. The number of needles used in different specifications of quilts and the distance between pins are strictly stipulated.

When asked who formulated such a standard, Sun Fengqin replied, "it is the truth that our workers have tested by practice. For many years, experience has taught us that only such standards can be made to achieve the best quilt with softness and fluffiness."

Seeing such a picture, Zhou Xiangdong, the head of the red bean home textile company with many years of experience, and the Meishan head of the head of a mercury production home textile company with a larger production scale, were surprised. They repeatedly said to Sun Fengqin, "amazing."

This is not only a compliment for the production of high standard products by simple production processes, but also a recognition of pure manual processing.

"Nothing great. We just want to show the best to consumers.

The sense of responsibility of "sunset red" generation

Xinlong called it "sunset red" business because the personnel here are generally of a very large age.

Since the enterprise is funded by retired cadres, experts and technicians, the average age of the shareholders is about 65 years old. In order to share the social burden, part of the employment problem is solved. The workers employed by the enterprise are mostly older family women, and the average age of workers is about 55 years old.

Sun Fengqin admitted that the development speed of enterprises in recent years is relatively slow. "Our start-up capital was only 20 thousand yuan, and now it is only a few million yuan. At the beginning, it did not want to develop to a very large scale.

Although Xinlong can loan to increase production capacity and expand production scale, after consultation, several senior directors decided not to do so.

Is it because they are old and do not understand the modern business model? No, Sun Fengqin said plainly: "we are afraid that we can not afford to pay. Most of the shareholders are seventy or eighty years old. If we can not repay the loans in a limited life, what kind of loss will it bring to banks and countries?

I'm afraid I'm sorry that banks are not going to borrow money, but I want to do a little bit of business with my own efforts. This idea reveals the spirit of the old generation's simplicity and perseverance, and this spirit is also applied to product production.

At the early stage of development, enterprises believed in producing products that could promote healthy sleep.

For many years, Xinlong has not wavered this belief no matter how the market environment is, how the price of raw materials has risen, and how the production cost has been raised.

"The big point is to reduce production points, but as long as production is done, we must make good products, and entrepreneurs must have a sense of responsibility."

This is Sun Fengqin's philosophy.

Cashmere produced by Xinlong

To be the best cashmere quilt in the world

The market development in recent years has made Xinlong see the bright future of cashmere market.

"No cashmere is sold in Beijing, and only one in Inner Mongolia is operating."

Sun Fengqin said she found the market blank, "such a good thing, actually know so few people, it is really a pity, this only let me have the desire to make bigger and stronger top brand."

However, because of the high cost and high price of cashmere quilt, and without a dedicated marketing team and sufficient productivity, since 2005, more than 2000 cashmere quilt has been sold, and many of the customers have been repeat customers.

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This year, Sun Fengqin decided to expand the production line in order to make good products excavate greater market potential and continue the production technology of Xinlong's fluffy floc.

Xinlong, together with the Inner Mongolia textile and garment industry association and Inner Mongolia Wuchuan county government, established the production base of fluffy floc, developed the development and application of the automatic production line of fluffy floc, made the production of fluffy products into a stable automatic production state, and simultaneously solved the common product defects in the traditional processing process, making it possible for the industrial production of fluffy products to become possible, and really promoted the sunrise industry to maturity.

With advanced equipment and automatic production line, the output of "Cashmere top" will increase from tens of tons to hundreds of tons, and output value can reach tens of millions of yuan.

Sun Fengqin has unswerving confidence in this regard.

"Now, people pay more attention to health, green and environmental protection. Our products are pure natural animal fibers, and there is no pollution in the whole production and processing process. They are truly green products.

The natural skin, warmth retention, hygroscopicity, breathability and antibacterial properties of villi bring people real comfort and health.