Maternity Dress Enterprise: Xian Lai Lai Leads The Fashion Trend Of Maternity Dress.

With the improvement of people's material life, in the era of "pregnancy" after 70 and after 80, maternity dress enterprises have gradually abandoned the unidirectional design style, developing towards fashion and fashion.

At the CBME pregnancy baby show held recently, a group of fashionable maternity products, which are featured with radiation protection and fashion trends, are displayed in Shanghai Xian Lai Lai Garments Co., Ltd. Exhibition Highlights.

Shanghai Xian Lai Lai Garments Co., Ltd. was founded in 1999. According to Chen Bi, general manager of the company, SAPLEN means "eternal beauty", which is the famous brand of maternity dress in Spain. Fairy lily is located in the middle and high-end consumer groups. It is unique in the field of maternal fashion in China. It mainly operates series of maternity products, such as anti electromagnetic wave maternity dress, lactating pajamas, maternity underwear, underwear, special stockings and so on.

According to introducing, Xian Lai Lai comes from a beautiful legend. In the 2000 B.C., the tribal villagers of the beautiful and rich La Palma island in Spain lived a happy life of men and women weaving, but were deeply envious of the witches in the neighboring forest. They were given the evil magic, so the mountain spring was no longer crystal clear, the plants no longer grew, life was no longer born, and the villagers were like hell.

In order to continue the tribe, the honest and brave young chieftain "carai" decided to go to a mysterious island in the east to find the legendary "fairy grass" that could dispel darkness and create life. Calle traveled all the way through mountains and rivers. Brave beast Finally, he came to the legendary island. On the island, calai met beautiful and kind-hearted son. She was moved by Callie's courage and decided to help Carl to find the fairy grass. They worked together and went through obstacles, and finally succeeded in collecting "fairy grass" on the cliff of the mystic Canyon of the island. He returned to the village along with calai. They placed the "fairy grass" in the mountain spring where the villagers took water. In a flash, the spring is clear, the earth is green, everything is reviving, and life is beginning again. Once again, the villagers who live happily ever after have built the gods for them in honor of the selfless dedication of the two people, and honored them as "Xian Lai Lai". Since then, "Xian Lai Lai" has become the protector of the island and has been consecrated by generations of villagers. Today, mothers on the island of La Palma still maintain the custom of "protecting the mother and the child" to "Xian Lai Lai". "Xian Lei Lai" has become the "mascot of life and life protection".

In 2008, a number of senior professional designers in Taiwan joined in the design team of Xian Lei. They integrated the trend of European and American fashion with oriental elegance through the in-depth analysis of Mommy's consumption psychology, and developed the way of brand culture with natural culture as the main body to form "natural, healthy and fashionable". modern Style.

Data show that in the next 5~10 years, the post-80s parents who are willing to spend money and pay attention to the quality of life will prop up a baby market with a price of around 1 trillion yuan, and the market potential is quite spectacular. Chen Zhujie, chairman of Xian Lei Lai, said in the interview that they are very optimistic about the development potential of the maternity dress industry, and are confident of going out of a differentiated development path in the increasingly fierce market. According to him, Xian Li Lai will lock the main market in the two or three line market with huge consumption potential, and now has established more than 200 sales terminals, which will expand to more than 1000 in the next two or three years. At the same time, Xian Lei also extended his eyes to foreign markets. He said that some merchants in Europe and Japan are now approached with Xian Lai Lai. They are very optimistic about the products of Xian Lai Lai, and if conditions are appropriate, they will be sold to overseas markets.