Taobao Releases Clothing Consumption Trend In The First Half Year

2011/8/12 10:22:00 41

Taobao Releases Clothing In The First Half Year

This spring and summer,

Consumer

Online shopping women usually like to buy candy color, retro tide, wave point dress, umbrella skirt, men's clothing is more plain, usually find black and white, stripes classic.

This is a recent reporter learned from Taobao's clothing consumption trend in the first half of 2011.

Candy colors are widely used in women's clothing this year.

Pink, pink, blue, pink, green, pink, bright, purple, lemon yellow, jewel blue and mustard green are the most popular female colors.

This trend has also spread from entity stores to online shopping.

It is understood that more than 40% of the women's clothing sold in Taobao mall is candy color.

From the underwear sales in the first half of the year, 44% of the pure color underwear and 38% of the naked skin underwear were broken.

Retro, lotus leaf, lace and polo top and general trousers, skirt and so on, making this year.

Women's wear

Sales of straight pants, skirt pants and hot pants have also risen as a whole, accounting for over 60% of the total sales of women's clothing.

This year's main colors for men's wear are black, white and grey classic colors.

Blue is also popular among online shoppers.

Tonlion, which focuses on a certain number of colors, also has a good performance. In the first half of the year, it achieved a single weekly 9000 single record in "civilian" blue, and accounted for 30% of all clothing sales this year.

"In addition to the traditional black and white ash, young men like blue mostly. This is the highlight we have captured this year.

color

Tonlion network sales official said.