Wenzhou Shoes And Clothing Enterprises Take Measures To Avoid Risks

Yesterday morning, on both sides of the technological road of Lin Xi office in Huling Town, Ruian City, Wenzhou, there were busy production and transportation scenes everywhere. It is just a busy season for Christmas gifts and shoes and clothing. Dozens of businesses and processors along the street are busy working. But the recent US debt crisis has also made many foreign trade enterprises, especially shoes and clothing. enterprise Scared. Reporters yesterday interviewed foreign trade enterprises in related fields in Wenzhou to understand that the short-term impact of the US debt crisis is not yet obvious, but foreign trade enterprises are still worried about the possible negative effects in the future.

Calm down and worry about next year's orders.

The United States is the second largest export market of Wenzhou's foreign trade. According to the latest statistics of Wenzhou customs in July this year, our exports to the US amounted to US $912 million in the first half of this year, up by 26.98% compared with the same period last year. Exit The main products of the United States.

More than 90% of Wenzhou Linxi Christmas gifts market is exported to Europe and America. "Christmas gifts directly face ordinary consumers, it is not a necessity, and its sales volume is greatly influenced by consumption intention." In the Lin Xi Christmas gift market, many business owners worry that the downgrading of the US credit rating may make the US economy more depressed, resulting in a reduction in US national consumption, which will directly affect next year's orders. "It was like the financial crisis of 2008, which didn't feel too great at the beginning, but then the orders kept slipping down until the second half of 2009. Our current orders are fixed at the beginning of this year, and will be closed by October. It seems that we should prepare for the next year's orders. "

"Fortunately, we have done little in the US market and are not afraid." In the giant group, one of the largest footwear exporters in Wenzhou, Zheng Yunshou, the manager of business department, has a lingering fear that "the RMB exchange rate fluctuates greatly against the US dollar in the past few days. If many orders are not signed, there will be a certain amount of floating space left. For example, he pointed out that in general, when signing contracts with clients, the exchange rate will be estimated and the profit margin of 3% to 5% will be increased in price to cope with the exchange rate increase. However, after all, exchange rate fluctuations are difficult to grasp. For example, when the order is likely to be placed, the exchange rate of the US dollar to RMB will be 6.7, and it will drop to 6.43, or nearly 5%. "At present, domestic raw materials, labor, financing and other domestic cost elements are high, and the profit margins have narrowed. Once the exchange rate fluctuation is too large, foreign trade enterprises will be more vulnerable."

Early preparation for various ways to build "safe haven"

While watching the changes, preparations have already been made. foreign trade Footwear enterprises consensus.

"Through the test of the financial crisis, we are deeply aware of the truth that everything is predetermined." Zhu Jianyong, chairman of Jindi footwear industry, said that on the one hand, it is further strengthening the construction of overseas early-warning system; on the other hand, it is trying to reduce the RMB settlement in cross-border trade with some long-term partners. dollar The impact of depreciation.

And vigorously developing new markets has become another magic weapon for many foreign trade enterprises. "In the past two years, Wenzhou's exports of spectacles have been thrived in the South American market, and the proportion will exceed the US market." Ye Zijian said that after the financial crisis, many glasses enterprises have realized that they can not rely solely on the European and American markets, and need to open up a new "blue ocean". "The gradual maturity of the South American market can make us relatively calm in the face of the US debt crisis."

The same situation also appears in shoes and leather, clothing and other foreign trade enterprises. "ASEAN market is developing better, and is gradually forming a new growth pole." The head of the Wenzhou clothing trade association's foreign trade branch said that Wenzhou In traditional overseas Chinese trade, clothing is mainly concentrated in the European market. In recent years, the ASEAN and Russian markets have further stepped in and received some results.

Some keen shoe clothing enterprises advance the layout and go directly to the US market. However, the reason why it has entered the US market directly is that these shoes and clothing enterprises began to transform and upgrade earlier, and developed products of high technology, energy saving, environmental protection and high added value, so they can be relatively calm when facing the factors such as exchange rate fluctuations and high cost.