Analysis Of The "Embarrassing Marketing" Mode Of Shoes And Clothing Manufacturing In China

China

The words that can be found in Kangxi's Dictionary become one of the hottest Internet buzzwords in 2008.

The meaning of the word "Jiong" is bright, but the netizens give the opposite meaning: sadness, depression and depression. If the word "embarrassment" is regarded as a human face, then "eight" is the two eyebrow which is drooping because of gloom.

The popularity of this kind of word shows that the word just caters to a bit of sadness, a little helplessness and a little embarrassment, which causes their feelings to resonate.

* a series of words like "embarrassing", "embarrassing pig" and "embarrassing personnel" are popular in the Internet world.

Some smell sensitive shoes and clothing enterprises have begun to nugget online popular culture. Even Lining's old brand has begun to take the younger route, launched embarrassed shoes, and encountered many embarrassing situations of selling goods.

brand

Unprecedented conflicts have been encountered, some are heading for light, others are falling into darkness.

Jim marketing is a new marketing mode. It breaks the conventional pattern, and makes more innovative models to build brand. It does not rely on traditional and compulsory "pushing" power, such as advertising bombing and marketing bombing. Instead, it adopts more free and non mainstream "pull" power, such as Internet, word of mouth, experience, fan marketing, etc.

strategy

Because of the lack of ideas, it is hard to push the Internet forward.

How to apply network popular elements to marketing cases is a problem that many interactive advertising companies are considering now.

Too much like advertising, often not popular, and too much consideration of Internet users' bad taste, customers feel that the destruction of brand image, can not promote sales.

How do we master this "degree"?

Many international and domestic shoe and clothing enterprises have made bold attempts in marketing.

As a virtual world, the Internet has its own unique culture. Making good use of these network cultures is a necessary tool for marketing.

Therefore, Internet marketing must satisfy the culture of the Internet, or even the culture created by itself.

Conduct

Network marketing, more use of the Internet to promote, this general direction has not changed.

Especially in the cold winter, how to spend less money to achieve better communication effects is a direction worth careful study.

How to spread the culture of embarrassing in marketing and popularize the brand of enterprises to achieve a win-win result.