Where Can Big Businesses Be Located?

What is a big business? The UNIQLO, which sells casual wear all over the world, is no doubt a big business. Chanel, with nearly 100 years of history and numerous fans, is also a big business in many people's minds.

In every era, the definition of big business is different.

In the contemporary universal values that emphasize the happiness index of a citizen, large enterprises should be those that can lift people's admiration after they take off their GDP coat, and those enterprises, whether they are public or small, can directly refer to the hearts of people and exert a subtle influence on social life.

Large enterprises, rather than a specific number of capacity and scale, is an invisible field of social progress.

Big business fan

Big names can be more than just

"High, delicate, good word of mouth, long life."

Miao Hongbing, chairman of white-collar fashion company, replied.

The height represents the quality of the enterprise, the fine represents the product quality, the word of mouth represents the social temperament, and longevity represents the internal mechanism of the enterprise.

"Attitude decides success or failure in the development of small enterprises. In medium sized enterprises, management decides efficiency, and strategic decisions exist in large enterprises. Responsibilities in Super enterprises determine the future."

UTA Fashion Management Group President Yang Dayun analysis.

Small businesses lack people and money. Only the desire to succeed is in favor of development; enterprises of a certain scale do not have system management and system construction; efficiency is a problem; large enterprises must pay close attention to the future; their competition lies in foresight; the responsibility of Super enterprises to society determines the significance of their existence.

"The business goal is to go beyond the value trend of making money."

comprehensive

A company with a lofty ambition will not limit itself to a simple way to gain profits through products, but rather willing to pass a new concept and way of social life by providing services.

That is to say, an enterprise with a large brand of gas field is manifested in the internal management, which is the multiple creative space formed by the modern enterprise resource allocation mode; in the external image, it is the reconstruction of the social value way directed by the profit seeking goal.

Management: from linear thinking to net structure

"I need a lot of talents, professional financial personnel, marketers, IT personnel..."

Shenzhen City

On the scale, Wang Xiaofeng is not a big company, but obviously, he already has the way of thinking and strategic vision in the era of big enterprises.

Besides the linear structure of design, manufacture and sale, enterprises in the cloud era also need more network collaboration of different professionals, so that all kinds of resources of enterprises can be more effectively and fully allocated in the value field.

That is to say, if the former resources are flowing in the linear structure of the industrial chain, resources will now move and collide in a netted energy field composed of information and different specialties.

Simply speaking, in any part of the original design, manufacture and sale, economic, technological and cultural branches can be derived, and these branches are interconnected, releasing energy through interaction.

Xia Guoxin, chairman of gleth, who is with the city of Glenn show, gave a real case: he regarded the industrial chain from design to sale as a vertical chain, and pferred the corporate culture from the top to the front-line salesmen as a horizontal chain.

In Song Li Si, the horizontal chain and the longitudinal chain have the same important position.

In addition to every Wednesday's study session, the song will also be designed according to MBA's curriculum, and invite professors from higher education institutions to train their employees, covering various aspects such as finance, finance and strategy.

The aim is to enable employees to have the quality of compound talents, so as to better implement enterprise strategy in practical work.

Another interesting phenomenon is that more and more leaders of industry leaders are coming from outside the industry.

For example, Miao Hongbing, a white-collar worker, has a staff experience of state-owned enterprises. Xia Hua, who has been a university teacher, is an elite of IT circles.

These seemingly unrelated experiences make them imperceptibly endow the enterprises with a unique social soul.

White-collar workers insist on being the honor of Chinese brands. Yi Wen is committed to the inheritance and innovation of traditional crafts.

Whether it is a compound front-line employee or a cross industry entrepreneur, the significance of modern enterprise construction is that they can more easily pform roles in the network structure capability field, and can find the relationship and interaction force between different energy sources in a more macroscopic perspective, so as to better stimulate the release of the whole field.

Of course, the ability of these talents depends on the construction of the network enterprise structure and system.

Correspondingly, the organizational structure and operation mechanism of enterprises should first realize networking, which is a new topic for enterprise management since the media era.

Just like the founder and chief executive officer of FastRetailing, the founder of UNIQLO, the brand enterprise should be a collection of business processes.

Wang Jianye, general manager of clothing brand and senior consultant of Hongkong Tian Gao Management Development Co., Ltd., told reporters that in the 85 main enterprises, the traditional division of labor management mode is not only easy to stimulate the enthusiasm of the new generation of employees, but also easy to cause mutual shuffling of cross work.

On the contrary, project management for new generation employees who like to try new things can make each employee touch different contents in his work.

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Project management relies on loose and netted organizational structure.

Such an organizational structure and management mechanism provide employees with more room for growth and create wider space for creativity, which is conducive to the continuous generation of endogenous driving force.

This is the social attribute that a large enterprise can take as a model of the times.

Goal: from individual profit to public service

In the stage of accumulation of capacity and scale, enterprises often show greater profit seeking ability, but far sighted enterprises often set goals apart from making money.

Xia Guoxin's description of large enterprises is: "bright future, healthy culture, win-win concept, good welfare and social responsibility."

It focuses on the value building process of the enterprise and its employees and the whole society, that is, to let employees "decent work" and "decent life", and pass the essence of the corporate culture to the social life through high-quality products and services, thus becoming a brand with real social influence.

For example, Google did not say that it wanted to be the best search engine in the world. Instead, it described it as "combining the world's information so that users can easily touch and use it all over the world".

Apple's goal is to "democratise technology and use computers to help people change the world".

UNIQLO is committed to "opening up innovative casual wear and improving the quality of life for all people".

When the enterprise goal has the macroscopic social tension, the enterprise has the ability to allocate resources in the broad field of the target, it has more attractive and creative power to all kinds of resources.

Because such enterprises have more win-win space with the whole society, and they also shoulder more responsibilities to the society. They are more able to integrate social and cultural values in the details of daily operation.

An interesting example is that Jobs used to easily say, "are you willing to spend the rest of your life selling sugar water to your children, or do you want to join the Apple Corp to change the whole world?" and convinced the original PepsiCo Inc CEO to join apple.

Although Pepsi Cola is also a big business, it is clear that apple with the dream of "changing the whole world" is more touching.

Of course, the lofty dream of "changing the world" must be able to really carry out the details of products or services so as to have a foothold.

In white-collar shops, red wine is not a display decoration, but a real tasting wine.

Because the goal of white-collar workers is to convey happiness to consumers and convey a good attitude towards life.

In fact, in the dressing room of a white-collar, customers can see various items such as lipstick, shoes and so on in the most convenient location.

The trend of contemporary industrial development focuses on the ability of enterprises to deploy high-end public resources.

The service for the society is becoming an important value carrier outside the product, and it can allocate various resources through capital flow, information flow and logistics.

Behind Itou Tada is the control channel of financial support. Behind ZARA is the logistics control force supported by information flow.

The construction of public platforms for the future has led these enterprises to the forefront of the times.

The "public" here is not a public good, but a comprehensive platform with a broader vision of social attributes. It represents the direction of the future.

The so-called "tolerance is big", large enterprises in the internal management reflects a kind of cross compatibility and compatibility, which is closely related to the network characteristics of the cloud era; in the external image, it shows more sociality and culture, which is closely related to the value trend of the human era.

Contemporary large enterprises should be the example power with modern enterprise management system and the ability to lead social progress, and the economic benefit figures are a footnote.