How To Find A "Good" Market

There is no such thing as unearned labor. Similarly, there is no market without hard work. Good markets are grabbed.

　　 "Good" market Where?

Over the past decade, there have been hundreds of orders in the shoe and clothing industry. There are always some interesting phenomena. For example, several strange dealers meet on the table, and the first three sentences are usually finished with the "two questions and one envy" mode. The first question is, "what brand do you make?" second asks, "where do you do it?" the key is third sentences. It will be said in a tone of reluctantly and envied: "you are a good place! Our place is different from yours!" the implication is: "I am not doing well, not because I am incompetent, because my market is not good!" However, Economics The rule tells us that when a huge business opportunity occurs in a place, it will attract large quantities of capital, talent and brand to the region immediately, and the cost of operation, manpower cost and management difficulty will also increase greatly. For example, Shanghai attracts many of the world's top 500 enterprises to enter, and the salaries they offer are also very tempting. However, only the general staff do not say that they want to get mixed up in the world's top 500 enterprises, even if they are able to enter the job. There are more than 30 provinces in China, each province has different economic conditions, but every province has a legendary dealer who makes wealth locally. For them, no matter what the outside world knows about their region, the province is their "good" market.

　　 How did the "good" market come to be?

I once heard a very shocking story about how the Tibetan mastiff was made. Tibetan mastiff is tall, fierce and fearful. It is the only kind of dog that is not afraid of wild animals. It is said that a Tibetan Mastiff in the pastoral area can defeat three wolves at the same time, and can guard four hundred sheep. It is known as the king of dogs, and its price is dozens of times to a hundred times that of Tibetan dogs. However, the brutality and rage of Tibetan mastiff are not innate. If there is no human cruel feeding training the day after tomorrow, it will be like humans or other animals. In fact, Tibetan mastiff was called "Tibetan dog" when it was born. It is the same as a common dog. Its eyes are warm, black hairy, shaking its head and begging. After the Tibetan dog was weaned, the owner would dig a stone pit in the courtyard to cultivate Tibetan mastiff, and put many paparazzi in it. The pit made them strong, and just scratching the edges, and instantly returned to the bottom of the pit. The daily feeding of their food is only to satisfy the survival of a puppy. The young Tibetan dogs not only have to endure the exposure of frost, snow, rain and scorching sun, but also strive to compete with their companions for food. In this way, only a couple of strong bodied dogs will jump out of the earth pit after a month. At that time, they will be entitled "mastiff", and even if they are lucky enough to die, they can only be called "dogs" in their whole life.

After 33 years of reform and development, the law of survival of the "law of the jungle and the survival of the fittest" in nature has been interpreted to the white hot in the footwear industry. There are so many people in one province, one city, or one county. There are so many commercial streets, but thousands of brands and hundreds of businesses are eyeing them. Whoever can steal the shop, who can get the customers, who can win the talent, and who can get the resources, will survive.

　　 As long as "grab" to the commanding heights, then "rotten" market is a gold mine.

　　 Marketing The core rule is to find the advantages of differentiation and seize the commanding heights in this field. As long as we rush to the commanding heights, we will attract more customers to take the initiative to consume. Countless cases tell us that in the same category, the turnover of the first and second will often exceed third to tenth of the total business volume and even several times. So when you are getting higher and higher in a local category, you will make money easier and easier, just like a big tree. If its crown is higher than other plants, it will get more sunshine and rain than other plants, so it will be easier to live.

Let's take a closer look. Over the years, through countless cases, it has been proved that the most effective way to help shoes and clothing dealers to get rich is to use all your resources in a short time to grab the commanding heights of a certain category in a relatively small area and gain absolute advantage in the area. As long as you rush yourself into a "local snake" of a certain category in the local market, no matter where you are, the rotten market will be an inexhaustible and inexhaustible gold mine for you.