• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Budgetary Skills Of Exhibitors

    2011/8/15 8:43:00 42

    Exhibitors Budget Skills

    Reducing the exhibition budget is a dilemma.

    Company management will only ask you to cut the budget, but what items should be retained and what can be reduced will not have clear or specific instructions.

    The responsibility will be borne by the exhibitors.

    This is not an easy task, because if you make a wrong decision, it may affect your work first.


    For different companies and exhibitions, decide which part to cut.

    budget

    It is different, and there is no uniform standard.

    When deciding what should be kept and what should be cut, the manager in charge will be in trouble. Some items must be kept unchanged, but what can be sacrificed?


    For some companies, parties are just like the ruffles of a skirt; for other companies, reception is necessary for establishing and maintaining customer relationship, so these can not be reduced.

    Press conferences are unnecessary luxuries for some companies, but for other companies, keeping the media constantly concerned about new products and services of the company is an important part of the company's strategy.


    No matter what industries and enterprises participate in the exhibition strategy, what can we learn from the following mature budgetary rules? This is an important rule of reducing budget from many experiments and mistakes.


    The budget that can be cut before we discuss what costs must be paid, let's see what costs are easy to cut.

    There are several ways to choose.


    1. minimize the cost of gifts.

    Exhibition manager

    There may be complaints about this, but they will understand.

    In any case, the presentation will give you the idea that "this person may not be our target customer". A Intel expert who once participated in the exhibition thinks that he has managed Intel's participation projects from 1992 to 2000.

    The cost of Intel's presentation at the show ranges from $5000 to $30 thousand, especially at some major exhibitions, such as COMDEX.

    If your company takes part in more than 20 exhibitions a year like Intel and sends out the corresponding gifts, the cost savings will be 6 figures.


    Even if you do not attend so many exhibitions, you can also calculate the cost of gift saving: according to a recent survey, gifts are typical expenditures for raising the budget, often accounting for 8-12% of the exhibition budget.

    When attending the COMDEX exhibition, Intel spent about $30 thousand on gifts, accounting for 1.5% of the total cost.


    2. reduce the cost of booth cleaning services in some small booths, for example, 10 x 10 ft, 10 x 40 or 20 x 20 ft booth, usually by staff at booth.

    In some large booths, such as 40 * 50, 50 x 50 or 50 * 70 feet, there may be special cleaners to clean up rubbish or waste.

    However, experienced managers will ask the cleaners to clean the booth just when it is just built, instead of cleaning it daily.

    Because after the first day, the cleaning of the booth is often rare.

    Some companies spend $1800 to $10000 a year on average in terms of cleanliness, and they will not lower the level of booths.


    3. you can save $250 to $1800 if you do not rent plants and save the dazzling bonsai.

    Some companies can save 5000 dollars a year, and the booths will not look dull.


    4. less telephone booths on the booth can meet the needs.

    It usually costs 250 dollars to pull a telephone line on the booth. If you install fewer phone calls, you can reduce a lot of expenses.

    The advantage of less phone calls is that you can make your employees less frequent unauthorized calls.


    No cost can be cut. Every experienced exhibition manager will have his own classic principles and decide what spending is necessary.

    Exhibitor

    You can learn more from these experiences.


    1. ensuring the stability and continuity of the work is a magic weapon to win the exhibition. A senior market communications manager believes that exhibitors must ensure the relevance between exhibitions year after year.

    If we do not pay attention to this rule, the work will be full of uncertainty.

    After the exhibition, tracking customers will let you know what exhibitions are high returns, and what exhibitions you can not attend.

    If exhibitors do not track customer information once, then next time it may take several years to recover this information and spend hundreds of thousands of dollars.


    2. high level sales team gathering is a very crucial experience. Exhibitors must spend time with customers.

    It is not possible to cut down on meeting opportunities between customers and your management, key salesmen and marketing personnel.

    Trade fairs are an effective way to communicate with customers.

    For example, at the Comdex exhibition, Intel's market analysts have to interview more than 100 customers from around the world.

    If you want to send a top management to the place where the customer is located, the average trip cost about 5000 dollars.

    On Comdex, a manager can meet 25 important customers, which can save about $100 thousand.

    It is hard to estimate how much money a company can meet at a fair meeting with its customers.

    Imagine how much money would be saved if 10 top executives met with 100 customers at the exhibition.

    So, the trade show is a cheap opportunity to get in touch with customers.


    3. the exhibition and promotion expenses of key products are indispensable. The key products information dissemination and publicity expenses are indispensable.

    The exhibition site is an important place to release product information.

    Of course, the news media can do this, but customers can not see real products with their own eyes, nor can they experience new products in person.

    However, not all exhibitions can make customers have an intuitive understanding of the company and the company's products.

    Experienced exhibitors spend a lot of money on trained professionals. They can display the star products in the most effective way and get the most feedback at the least time. This budget is uneconomical.


    4. hospitality customers are one of the main reasons for attending the exhibition to please your customers.

    So the hospitality of customers is indispensable.

    Exhibitors may need to hold some cocktail parties or activities to reinforce their contacts with customers.

    A exhibitor said, "customers are the reasons for our participation and our reason for doing business."


     
    • Related reading

    Exhibitors Should Start &Nbsp Well, And Need Better Ending.

    Exhibiting knowledge
    |
    2011/8/15 8:35:00
    32

    How To Make Exhibition Marketing Play A Real Role

    Exhibiting knowledge
    |
    2011/8/13 9:00:00
    60

    Effective Audiences And Exhibition Box Office

    Exhibiting knowledge
    |
    2011/8/13 8:39:00
    27

    Mice Should Also Be "Tailored".

    Exhibiting knowledge
    |
    2011/8/13 8:38:00
    36

    Skills Of Exhibition

    Exhibiting knowledge
    |
    2011/8/13 8:35:00
    40
    Read the next article

    Clothing Industry Quality And Safety "Full Alert" &Nbsp; QA Will Be Hard To Find.

    With the frequent exposure of negative news such as "quality and safety door" in domestic apparel industry, clothing manufacturers have encountered an unprecedented crisis of confidence, especially in foreign trade factories. Many foreign clothing manufacturers have been beaten back to the original factory or even failed due to quality problems due to foreign investors tightening up import checkpoints for Chinese clothing production.

    主站蜘蛛池模板: 少妇高潮无套内谢| 精品无码国产自产拍在线观看蜜| 欧美性猛交xxxx免费看蜜桃| 最近中文字幕更新8| 奶大灬舒服灬太大了一进一出| 国产成人精品永久免费视频| 亚洲一区免费视频| 一个人看的www免费高清中文字幕| 嘿嘿嘿视频免费网站在线观看| 欧洲精品99毛片免费高清观看| 大香人蕉免费视频75| 四虎永久在线日韩精品观看| 久久精品国产自在一线| 麻豆AV一区二区三区久久| 欧美野性肉体狂欢大派对| 国内精品国产成人国产三级 | 尤果圈3.2.6破解版| 午夜爽爽爽男女污污污网站| 一本色道久久88综合日韩精品 | 亚洲伊人久久大香线蕉| a级毛片高清免费视频在线播放 | 91精品手机国产免费| 精品国产品欧美日产在线| 日本不卡一区二区三区最新| 国产精亚洲视频| 亚洲最大成人网色香蕉| eeuss影院www在线观看免费| 澳门a毛片免费观看| 国产美女a做受大片观看| 亚洲一级视频在线观看| 黄瓜视频在线播放| 日韩激情电影在线观看| 国产白浆视频在线播放| 亚洲另类古典武侠| 黄a大片av永久免费| 成人毛片免费在线观看| 国产成人一级片| 丰满人妻一区二区三区免费视频| 香蕉视频污网站| 日韩中文有码高清| 国产偷v国产偷v亚洲高清|