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Market Analysis Of Shoemaking Industry In July 2011

2011/8/15 15:34:00 70

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Environmental Footwear Market Footwear Industry

In August 5th, the society is constantly improving, and the quality of people's lives is constantly improving.

Nowadays, people's pursuit of good things has also changed.

Especially in recent years, China's economic development has been developing rapidly, and various new products and new things have been upgraded.

People's aesthetic attitude towards new things has gone up to a new stage. For example, nowadays more and more people are concerned about the environmental protection of products and the effects of products on human health.

As more and more people are concerned about the environmental performance of products, the Chinese system

Shoe industry

Many adjustments and changes have taken place in succession.

Safety shoes

Environmental protection shoes have also become the biggest highlight of enterprise pformation.

When more and more enterprises turn to energy conservation and emission reduction

Low carbon

Environmental protection efforts also mean a great change in the shoe industry.

Ranking of key words in shoemaking industry in July 2011

Key words of shoemaking industry in 2011 (1-20)

Influenced by market changes, many adjustments and changes have taken place in the shoe industry this year.

It can be said that this change will bring essential changes to the future development of shoemaking industry.

For example, in the traditional keyword finishing, the shoe industry's search hot words are generally fixed in the market fashion fashion shoes category or field.

In this special year of shoemaking industry, search terms in shoes, shoes and other fields become hot words.

As shown in the figure (1-20), in July, the shoe industry's key word sorting process actually found that the attention rate of shoe materials was surprisingly high, ranking the first among many key words.

From this we can be more sure that the shoe industry is quietly reforming.

Looking back at the first half of the shoe industry, what impressed us most is the EU's cancellation of anti-dumping duties on Chinese shoe products.

Just as the domestic shoe industry was cheering, a series of problems, such as rising prices of raw materials, the exchange rate of RMB, and the cost of old and big businesses, came suddenly.

China's shoemaking industry has to settle down to find a breakthrough in the development of enterprises.

At this time, the "low carbon environmental protection, energy conservation and emission reduction" in the outline of the "12th Five-Year plan" at the beginning of the year has become an effective weapon for all enterprises to turn the corner.

This was more evident in the second quarter.

There are many shoemaking enterprises to increase the choice of raw materials and the replacement of new equipment, on the one hand, they can change the characteristics of traditional products.

On the other hand, it can also save costs for enterprise development.

Therefore, the hot words such as shoe material and shoe machine became the hot words of search in July.

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Analysis of the overall supply market of shoemaking industry in July 2011

Overall supply market analysis of footwear industry in July 2011 (1-21)

As shown in (1-21), the overall supply situation of the footwear industry in July is relatively balanced.

Shoemaking equipment accounted for 36% of the total supply of footwear industry, ranking first.

Secondly, finished shoes account for 32% of the total supply market of footwear industry.

Shoes, shoes and accessories accounted for 17%, 9% and 6% respectively.

In the shoe industry to find a breakthrough for change and development, when enterprises face rising labor costs, in the face of the important development goal of energy saving and emission reduction, the natural replacement of equipment becomes the best answer to solve the problem of enterprise development.

The replacement of equipment not only saves labor costs, but also improves the quality of work to a certain extent.

Therefore, shoemaking equipment has become the new favorite of the shoemaking industry in recent years.

Especially in July, its share is the top priority.

Since the end of the anti-dumping duty on products, foreign trade has been slightly cold.

On the one hand, it is affected by the EU's tax increase for a long time. On the other hand, it faces a series of domestic unstable factors.

The shoe industry has a wait-and-see attitude.

Nowadays, domestic enterprises mostly adopt the way of pforming domestic market and import finished products into the domestic market.

In fact, in the overall supply situation of the previous shoe industry, the supply of finished shoes should be listed in the first place, only slightly depressed in this special big market environment this year.

Market analysis of footwear industry as a whole in July 2011

Market analysis of footwear industry as a whole in 2011 (1-22)

In July, the purchase of footwear products occupied a large share of the footwear industry as a whole.

Secondly, the proportion of finished shoes is also very large.

In contrast, shoes making equipment, chemical and hardware accessories and other products occupy very little, and the share of the three categories of products is less than 10%.

After a sudden surge of raw material prices, domestic shoemaking enterprises are carrying heavy hills.

In the course of enterprise development, the rise of labor costs does not contain the survival of enterprises.

The double price of raw materials is the key to prevent the development of enterprises.

This is especially true in July.

However, the price of raw materials has been slightly recovered during the recent season.

At this time, the domestic shoe making enterprises, after experiencing the shortage of raw materials, saw the fluctuation of raw material market prices. At one time, the purchase of raw materials became a "hot demand" for shoemaking enterprises, as shown in (1-22)

The same goes for finished shoes. The price of finished shoes fluctuates after the price of raw materials is fluctuated.

The price of raw materials has not only led to the market demand of finished shoes, but also effectively promoted the development of shoemaking industry.

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Market analysis of finished shoe supply in July 2011

Market analysis of finished shoe supply in 2011 (1-23)

In finishing the supply market situation of finished shoes, it was found that the overall supply data of finished shoes in July increased considerably last month.

According to the size of the shares, they are casual shoes 18%, formal shoes 15%, boots 15%, slippers 12% and so on.

In addition, sports shoes, sandals, high shoes and cloth shoes are also significantly higher than those of last month.

Hot summer, slippers are the mainstream of natural market supply.

However, the proportion of slippers is not high this summer. On the one hand, slippers are affected by their own needs, on the one hand, they are affected by the market trend.

For example, nowadays, casual shoes not only focus on comfort, but also meet seasonal needs.

In addition, styles and styles are popular with the market.

Therefore, casual shoes are becoming popular products in July with flexibility, beauty and comfort.

As a kind of workplace accessories, the biggest characteristics of regular shoes are seasonal and not colorful.

And there is a steady buying crowd in the market.

Compared with last month, the supply of positive shoes increased slightly.

Market analysis of finished shoes purchase in July 2011

Market analysis of finished shoes purchase in July 2011 (1-24)

In the overall market of finished shoes, only casual shoes occupy the market share of 1/4, the rest of the shoe products are in low demand.

Only some shoe products that cater for the summer have a certain amount of purchase, such as slippers, sandals, cloth shoes and formal shoes. However, the market share is very small when looking at the whole market of finished shoes.

In fact, most of the shoe products in the finished shoes market are located in young and middle-aged people. This characteristic also caters to the vanity of the young people today.

As a result, great changes have taken place in the manufacturing principles and forms of enterprises.

Casual shoes are different from the myth of shoes that never fade in the present age.

Different styles can satisfy consumers of all groups, old people, young people and even students.

It can be integrated perfectly.

Therefore, in the market share of finished shoes purchase, 1/4 of the whole finished shoes is occupied.

As shown in (1-24) {page_break}

Market analysis of shoe material supply in July 2011

Market analysis of shoe material supply in July 2011 (1-25)

As shown in (1-25), the shoe material supply market in July is mainly leather materials.

Materials such as synthetic leather, PVC soles, TPR soles, rubber soles, synthetic leather materials and heels do not exceed 1/2 of the overall shoe material supply market.

Leather products have always been the main raw materials for shoemaking industry, and their products are mainly located in high-end business people.

And occupy a large share of the consumer market.

Market analysis of shoe material purchase in 2011

Market analysis of shoe material purchase in 2011 (1-26)

From the shoe material market, the purchase data of leather is still the main product of the shoe material market.

Compared with the supply market of shoe materials, the purchase of leather raw materials is much more than that of supply.

This is because of the steady consumption of leather shoes market, and the foreign market of leather shoes is reviving.

On the other hand, the impact of raw materials on the season is slightly fluctuating.

In the first half of the year, the shoe industry was devastated by raw material prices. Now, at the price of leather raw materials, the shoe market has caught up with the shortage of the leather shoes market.

Therefore, leather raw materials have become a "hot commodity" in today's market.

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Market analysis of footwear supply in July 2011

Market analysis of footwear supply in July 2011 (1-27)

As shown in (1-27) in the supply market of footwear products, we can see that the hotmelt adhesive products occupy 1/2 of the whole shoe market.

From this we can see that the use of shoemaking products in shoe making industry is not only extensive but also very important.

We know that in the shoemaking process, there will be a stitching procedure.

In the international market, stitching has become the most popular topic for consumers. It is also one of the most worrying problems for consumers. For example, when new shoes are bought for a week, they will start to glue.

For a long time, due to the complexity of the multi process of the shoes, there are various imbalances in the shoe binding process, including technology, equipment, materials and so on.

For example, the bonding material of shoemaking has been used for many years, such as polyvinyl acetate (PVAC) and polyvinyl alcohol (PVA), with flour paste and later synthetic resin adhesive.

Most of them belong to cold glue. Drying is done at the temperature or by drying tools and equipment.

This drying method is slow and time delayed, and shoe products are not easy to be quickly set.

The product cycle is too long, and the hot melt adhesive bonding process can be used to solve this contradiction, greatly improving the speed of binding processing and shortening the shoemaking cycle.

Therefore, hot melt adhesive has become the largest share of the shoe market.

Market analysis of shoe buying in July 2011

Market analysis of footwear purchase in 2011 (1-28)

As shown, (1-28) the market of footwear buying is generally similar to that of the supply market.

The shoe market is mainly on the hot melt adhesive, and the market share is 1/2.

Secondly, other shoe material chemicals, desiccant and brightener also occupy the corresponding proportion.

In addition to hot melt adhesives for hot chemical products in shoes, chemicals such as desiccant and brighteners play an important role in shoemaking.

Like desiccant, it can not only prevent moisture and moisture, but also be efficient, environmentally friendly, non-toxic, leak proof and so on, so that shoe-making enterprises can save higher production costs and increase operating profits.

Therefore, desiccant and other products are also hot products for the market.

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Market analysis of shoe machine supply in July 2011

Market analysis of shoe machine supply in July 2011 (1-29)

The shoe machine industry in China is still in the stage of imitation and improvement.

Independent new R & D is at the beginning stage. It is too early to completely innovate. We should vigorously advocate "application innovation" and "improve innovation".

As shown in the chart (1-29) the truncation machine and drilling machine are larger in the supply market than those in other shoe making machines.

At present, some small shoemaking factories in China still exist, or products occupy a certain share of the market.

However, due to the limitation of cost and size, these small factories still use drilling machines in the use of shoemaking equipment.

The characteristic of drilling machine is that it can simply process and produce small parts.

With the increasingly fierce competition in the market, the stricter customer requirements and the higher production costs, and manufacturers in order to achieve pformation and upgrading and enhance competitiveness, in order to make shoes better and more delicious, there should be more advanced shoe making facilities in the future supply market.

Market analysis of shoe machine purchase in July 2011

Market analysis of shoe machine purchase in July 2011 (1-30)

As shown in the figure (1-30) shoe machine purchase market changes are relatively large, compared with the previous two months in July, the traditional shoe machine purchase products have declined.

For example, sewing machine, cutting machine and polishing machine.

The largest proportion in July was other shoe making machines.

As a basic equipment for shoemaking enterprises, shoe machines are generally not suitable for changing.

Therefore, the use cycle of shoe machine is relatively long.

In this special year this year, the replacement of shoemaking equipment is clearly a node.

Under the development goal of "energy conservation, environmental protection, low carbon emission reduction", every enterprise is looking for the most moderate mechanical equipment calmly.

On the one hand, we must ensure the great development goal of energy saving and emission reduction, and the other is to meet the development needs of enterprises.

Therefore, other shoemaking equipment has another Wonderland, including new equipment that needs to be newly developed. These equipments have obvious energy saving characteristics, so they become a highlight in the shoe machine purchase market in July.

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Market analysis of shoe hardware accessories in July 2011

Market analysis of hardware accessories in July 2011 (1-31)

As shown in the figure (1-31), the supply of hardware accessories market in the footwear industry in July was basically balanced, and the overall products increased.

The supply of shoelaces is only slightly reduced.

Insoles and shoes become the main products in the supply market of shoes and hardware accessories.

The increase in insole supplies is mainly due to the professionalism and professionalism of insoles.

Nowadays, professional insoles have unique effects in the market, such as odorless, breathable, high and so on.

Shoe flowers also have a place in the hardware accessories market.

Especially in the market of children's shoes, the skillful application of shoes and flowers can effectively promote the development of children's shoes market.

Market analysis of shoe hardware accessories in July 2011

Market analysis of footwear accessories in 2011 (1-32)

In July, the market for hardware accessories is quite different from the supply market.

Insoles account for only 16% of the total hardware accessories, and shoes and shoes only account for 17%.

Shoe buckles make up 50%.

By analyzing the overall trading market of shoemaking industry, the proportion of shoe buckle is so large. On the one hand, it is affected by the fashion trend, and the shoe buttons of new style shoes are featured.

On the other hand, the large amount of shoe buckle can also effectively reduce the cost input.

Therefore, the purchase of shoelaces has been narrowed down.

Conclusion: through the analysis and collation of shoemaking industry's trading market, it is found that July is the obvious reform and pformation period of shoemaking industry.

The development trend can be seen from the overall supply and purchase data of the industry.

Through the above picture and text, it is easy to see that the footwear industry is showing an upward trend.

In addition, during the process of collation and analysis, we found that although the footwear industry is undergoing pformation and upgrading, there are still some shortcomings.

For example, the replacement of shoemaking machinery and equipment, found that some small factories are still using low energy and high consumption of small machinery processing equipment, although small low-energy equipment can be produced and manufactured, but with the continuous improvement and follow-up of the future conditions of artificial health, safety, wages and so on, and the state's compulsive containment of backward production capacity, it will eventually become the object of elimination.