Children'S Shoes Market: A Forgotten Gold Mine

At present, there are about 230 million children in China aged 3-12.

About 30 million of the newborns are born each year. According to the urbanization ratio of 45% at this stage, the population of urban children in this age group reaches 100 million.

This means that if the children consume 4 pairs of shoes per year and the average price of each pair is 40 yuan, the market will be more than about 20000000000.

Such a huge profit margin, but how about the market of children's shoes in China?

Are there any main brands?

Which brand is more extensive?

With a series of questions, we conduct market research and visit. The general feeling is that the retail market of China's children's shoes is still in its infancy, and the overall sensory organs are scattered, chaotic, miscellaneous, and poor.

Scattered: sales channels scattered; chaos: lack of necessary market standards; Miscellaneous: no professional, independent retail system; poor: backward modeling, poor quality, poor service.

In the face of such a market situation, why did the brand enter China?

"First of all, at present, the domestic children's shoe retailers are mainly small stall vendors, lacking capital and talent strength. There is no long-term plan. They have no concept of brand marketing or service marketing. Most of them are in the stage of survival.

And from the global point of view, he looks at the Chinese market, formulates feasible and successful marketing mode and consummate systematic service.

So far, no product in the Chinese market can surpass the international brand of "Di Le Ni" in terms of quality, style, service and management.

Secondly, customers are generally dissatisfied with the general individual retailers on the street, eager for professional and guidance services, especially the young parents of the new generation. They are very unhappy with the obsolete and backward children's shoes products and their retail system.

They urgently hope that international professional children's shoe marketing enterprises will intervene and yearn for specialized and large-scale children's shoe store consumption.

The desire for brand consumption has become a common practice.

Diloni is aiming at this situation to introduce safe, comfortable, fashionable, beautiful and environment-friendly children's shoes, which is especially suitable for the children and parents' dual aesthetic psychology of Diloni brand and "children's shoes collocation division", to guide and help young parents.

Finally, if there is no hard brand, strong publicity and unified coordination, as a dealer in the front line, it is difficult for him to resist the rapidly changing market risk.

And the company has the six advantages of internationalization, simplification of business, frequent promotion, distribution network, standardized management and minimum risk.

Moreover, the company has launched its brand promotion in China's most influential CCTV, provincial TV, newspapers, magazines and major websites. It has rapidly increased its brand awareness, stimulated terminal consumption and won the market for children's shoes.

The most important thing we should consider is to let franchisees really get the pleasure of enjoying their fortunes. "