China And Thailand Shoe Machine Xu Xiongsheng: Create Professional &Nbsp; Boost Industry Development
On August 15th, there was such a family in Jinjiang.
shoe machinery
Founded in 1995, it has been in the industry for more than 10 years. It has successfully achieved one of the largest shoe manufacturers in China with the largest scale, the largest variety of products and the highest market share. Therefore, it has been recognized as one of the leading enterprises in the shoe machine industry.
In the 03 years, cooperation with Italy full praise group has continued to write Chinese and Western words, and has spread all over the five continents.
This is what we are very familiar with Zhongtai shoe material shoe machine development Co., Ltd.
The chief executive of the enterprise is Xu Xiongsheng, a Xu family later. In order to seek the entrepreneurial experience of this wise business manager, the reporter called to allow Xu to interpret the glorious mileage of China and Thailand shoe machine.
Xu Xiongsheng, general manager of Zhongtai shoe machine
Reporter: China and Thailand shoe machine was founded at the beginning, mainly used as second-hand shoe machine, 02 years of introduction of foreign technology began to establish autonomy.
brand
In the 03 years, cooperation with Italy full fame group has made the development of China and Thailand step into the fast lane.
The opportunity is for the prepared enterprises. Please talk about several important stages in the development of the company.
Xu Zong: Although the Sino Thai shoe machine has experienced the stage of doing second-hand shoe machine market, but there are some risks in the second-hand shoe machine market, not only can not achieve the balance between supply and demand, but, with the development of economy, the market of second-hand shoe machine will be narrower and narrower, and the final paction will also become an accidental phenomenon, not a permanent solution. Therefore, only by independent production can there be a long-term supply to form a complete enterprise, which has also contributed to the 02 years of the Sino Thai shoe machine opening up to create an independent production shoe machine era.
And after the establishment of its own brand, good results were achieved. In the past 03 years, China and Thailand shoemakers have invested 30 million euros in cooperation with Italy full reputation group at a good market opportunity.
Although China and Thailand shoe machine has been quite mature now, however, enterprises still face several important stages. These stages also boosted the development of Sino Thai shoe machine to a higher level. In fact, it has just started making second-hand shoe machine market, and the efficiency of the enterprise is very good. After several years of adjustment, the company has shifted from the second-hand shoe machine market to the new machine.
This is mainly because I saw 03 to 05 years ago, the price of foreign shoe machine is relatively high, and the imported shoe machine channel is also very difficult, and the regional problems lead to after-sales service is not guaranteed. I think the demand for shoes machine is huge in China, so it also creates an opportunity for high-speed development of China and Thailand shoe machine, that is, in this period, the company is deeply rooted in the shoe machine market.
In the past 08 years or so, China's ups and downs have also affected the development of enterprises to a certain extent. However, because the Sino Thai shoe machine was the most professional in the industry at that time, it successfully avoided the economic storm and had not been affected too much.
Introduction:
Jinjiang
Founded in 1995, Zhongtai shoe shoe machine development Co., Ltd. is one of the largest shoe manufacturers in China with the largest scale, the largest variety of products and the largest market share.
The main products of the infrared computer control assembly line, the front, rear, press and cutting machines have become the preferred equipment for many famous brand enterprises.
Jinjiang Antai precision mould Co., Ltd. was founded in 2002. The company has introduced advanced technology and equipment from Italy and Korea. It has been leading in shooting EVA slippers, midsole, TR ejection base and PU and TPU injection molding moulds.
Yi Zhong Shoemaking Machinery Co., Ltd. was founded in 2003 by China and Thailand and the world-renowned Italy full fame group. The EVA injection molding machine, TR injection molding machine and PU, TPU joint injection molding machine have been built in five continents.
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Reporter: please focus on what advantages the company has in developing the market. How does the company maintain this advantage?
Mr. Xu: first of all, we focus on quality and make the concept of quality and quantity more popular.
Secondly, the company resolutely put an end to the wrong path of enterprises, resolutely safeguard the interests of consumers, and create the concept of integrity and hospitality.
The most important point is that the company has strong backing of hardware and software to establish corporate prestige from the scale.
Reporter: Jinjiang is the capital of sports shoes. What kind of products does your company provide for the sports shoes manufacturers? What is the market share?
Xu Zong: at present, the market share of the Sino Thai shoe machine in Jinjiang is relatively high. Of course, integrity and service are the key to opening the market for China and Thailand. However, the recognition of the industry and the recognition of customers can never be achieved by relying on the spiritual and cultural qualities of the enterprise.
To enter the market and the essence of enterprise development, our raw materials, accessories, and electrical appliances are imported from Taiwan and Japan, so that products are guaranteed quality from the root. This is also our advantage in this industry.
Reporter: the establishment of brand influence must have excellent products. Please talk about how your company has done the quality control products.
Xu Zhong: China and Thailand shoe machine invested tens of millions of capital, imported advanced equipment at home and abroad to ensure the stability of our products in quality and quantity. The difference between the products produced in handcrafts and small workshops will be different. The whole process of the Sino Thai shoe machine ensures that every machine has no difference, which is also very responsible for the customers.
Because our hardware investment in product production is very large, we will set up quality inspection departments in every production process, and according to the product type, we have set up many industrial departments, and strictly divide the quality of products with differentiated and specialized industry departments.
Reporter: now e-commerce is popular. The traditional marketing means can not adapt to the development of the industry today. How do you think of Internet Marketing?
Mr. Xu: because at present, the network promotion efforts of China and Thailand shoe machines are not big enough. I don't think internet marketing can fully satisfy the real paction of products with high unit price such as shoe-machine. This is also a pity, but internet marketing can not be ignored.
Because it can help us spread the reputation of the company, the company's products and advantages, and even the corporate culture, so that more people can really understand our business.
Reporter: according to the understanding that your company attaches great importance to "low-carbon environmental protection" and "energy conservation and emission reduction", please talk about what the company is doing in these two aspects.
Xu Zong: for environmental protection and energy saving, China and Thailand shoe machine attaches great importance to it. On the one hand, we introduce advanced equipment to achieve the greatest possible reduction of pollution in the manufacturing process, and achieve low carbon and environmental protection.
On the other hand, the Sino Thai shoe machine has invested huge sums of money to develop the universal PLC press machine, which has realized the provincial labor and the provincial machine. Meanwhile, the product quality has been effectively protected, and the efficiency has increased by 30% compared with the manual. This also answers the original intention of the environmental protection and energy conservation of the Sino Thai shoe machine.
Reporter: what do you think of the current market situation of sports shoes enterprises as the upstream enterprises of sports shoes?
Mr. Xu: actually, the current economic environment has had a great impact on our industry. However, for large enterprises based on the industry, this is not all bad. Because under the bad economic impact, many small businesses that are not strong enough will be eliminated, so only stronger enterprises can stay and purify the industry from another aspect, and this also stimulates our upstream enterprises to sprint to bigger goals.
Although judging the future market of sports shoes enterprises is somewhat farfetched in the current economic environment, if we do not find countermeasures in time, we will face more and more difficulties in the market situation that will change at any time. Therefore, we should not only believe in the excitement of sports shoes enterprises, but also look forward to the healthy development of sports market.
Introduction:
Jinjiang Zhongtai shoe material shoe machine development Co., Ltd. was founded in 1995. It is one of the largest shoe manufacturers in China with the largest scale, the largest variety of products and the largest market share.
The main products of the infrared computer control assembly line, the front, rear, press and cutting machines have become the preferred equipment for many famous brand enterprises.
Jinjiang Antai precision mould Co., Ltd. was founded in 2002. The company has introduced advanced technology and equipment from Italy and Korea. It has been leading in shooting EVA slippers, midsole, TR ejection base and PU and TPU injection molding moulds.
Yi Zhong Shoemaking Machinery Co., Ltd. was founded in 2003 by China and Thailand and the world-renowned Italy full fame group. The EVA injection molding machine, TR injection molding machine and PU, TPU joint injection molding machine have been built in five continents.
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