Japan's Late Summer Clothing Sales Are Hard To Sustain.

In July 16th, the three day long holiday of ~18 July 16th brought the high-end clothing discount activities to a climax, and merchants launched a high discount price. Many stores also put out special items. The retail facilities in Tokyo showed a wide range of discounts. The business circle in Hong Kong was vigorously reopening. However, with the advance of discount and the increase of various small discount activities, the attractiveness of discount activities to consumers gradually weakened, and the supply of products was also affected by the "advance" discount activities, so only those who really caught it. Consumer The promotion of demand can ultimately achieve satisfactory sales performance.

　 　 Tokyo business circle :

Late season promotions affect sales too early

Market response for seasonal products is good.

The small holiday promotion campaign in Tokyo has come to an end and has finally entered the processing period. There are many companies that have achieved sales targets in the three day sales promotion. For example, the Mylrod of Shinjuku's retail business has increased by 3% compared with last year's performance, and the fashion dress and accessories category of the 2 tier ~6 layer has increased by 7%, and sales of discount activities have also risen. Sales of new lilies were also good, up to July 18th, sales increased by 8%, clothing category increased by about 6%, and some retail stores even appeared insufficient goods.

Nevertheless, there are still a number of enterprises with inadequate sales and low sales. Affected by the overall discount season in Tokyo, Parco7 sales in Chi Po were lower than that in the same period last year. Although sales were restored to the previous level during the long holiday period, there was a shortage of discount merchandise and the products at the end of the season had to be put in advance. High Island House Yu Chuan shop launched a discount sale on 15~18 July, but due to the promotion of nearby RISE business, its 4 day sales decreased by 5.4%, and the inventory of discount promotional items also appeared insufficient.

As of July, sales of The Diamond of Xikou underground commercial street in Yokohama increased by 8.5%. The discount of summer maturing clothing continues, and the early sale of girls' discount business also launched a special late summer sale. On the last day of the three consecutive days, the reaction of consumers was not as enthusiastic as before. In the last week of July, retail outlets for the sale of bargains increased in late summer. Continuous "early" discount promotions, leading to the end of summer clothing production, so the discount of best-selling money has been out of stock.

The Rough brand of the main T-shirt predicts that sales will decline in July, so it only produces 8 of the output in the past year, but the actual situation is unexpected. Due to the shortage of Rough products, it has missed the opportunity to increase sales. Mylrod of Shinjuku said that although the early summer special products were on shelves, most of the products were worn in summer and autumn two. From late July to August, consumer purchasing power in the market weakened.

The market for all colors, sizes and garments newly installed in the early autumn is good. The sales volume of the West Wu department store was increased by 15%, and the sales volume of discount promotions increased by 10%. The sales of special products at the end of the season increased by 15%. According to the demand for electricity saving this year, the air conditioning shawl products of the song house Ginza store have been shelving in the past year. The new products include super thin top and cool, convenient T-shirts, women's cold towing, hats, sunshade umbrellas, and men's shirts, trousers and underwear products.

The song house Ginza store has launched the autumn and winter new product promotion campaign since July 20th, introducing the popular elements and trends in autumn and winter to consumers, and guiding the first batch of consumers to buy. The West Bank's pool store has brought together new and super value late summer special products, which can convey fashion information to consumers and guide consumption through classified display and display.

　　 Osaka business circle :

The reopening of business starts one after another.

There is no hot spot.

Due to the opening and renovation of large commercial areas in Osaka, passenger flow has been dispersed and there has been no significant consumption peak. After the completion of large scale interior decoration, CITY, Osaka store and meita store after the completion of the large-scale interior decoration, the sales situation was gratifying, but the growth rate began to weaken in the middle of the year.

In the period of ~18 July 1st, the number of passenger traffic increased by 2.1 times, and sales increased by 60% over the same period last year, which was 1.6 times larger. Sales within the 3 days after installation started to grow by 81%, but the growth rate of ~10 on the fourth day was 56%, and the growth rate on ~18 eleventh decreased to 30% on the eleventh day. In short, sales volume gradually weakened over time.

After the CITY was reinstalled, Nan Po entered a number of influential brands. Its sales increased by 13% during the July 1st ~10 discount. According to investigation and analysis, the demand for white-collar workers has been released before June. After entering the clearance sale stage, sales of late summer sales rebounded, and sales in July 16th ~17 two were unchanged from last year.

Shopkeepers also fully demonstrated the creative demand, and products such as the late summer special offers and swimsuits attracted many customers. Diamor Osaka store's discount start date changed to July 1st (last year was June 26th). The discount day of fashion products was changed to 17 days, and sales increased by 20%.

The first day of discount activities at sakhin department store was optimistic, but the performance of the fashion sector remained unchanged at the same level as the budget.